The lesson Cameron needs to learn from Birgitte Nyborg

Our Scandinavian friends have much to teach us.

David Cameron has been in Stockholm this week, expressing his love for all things Nordic from economic openness, to free schools, and the Danish TV series The Killing.

Based on his pronouncements today he's doubtless also been attracted to Borgen, the political drama in which a female prime minister juggles coalition politics and the demands of a young family at the same time as driving through her commitment to equality in the corporate boardroom.

It's a welcome sign as we have a lot to learn from our Scandinavian friends -- and not just about increasing the number of female directors. We could also learn a lot when it comes to supporting the vast majority of working mothers.

As a new report from the Resolution Foundation today shows, motherhood in modern Britain still carries a heavy price in the workplace. More than nine out of ten of those surveyed, switched from full-time to part-time work since having children. Of course, for many women this is a positive choice with mothers wanting the flexibility to work fewer hours, especially when their children are young.

But here's the rub: it also shows that even when making a positive choice, working part-time still carries a very heavy cost. An incredible 44 per cent of women reported that they'd had to take a lower-skilled job when switching to part-time work.

 

By working part-time, do you feel you've had to take a lower skilled job than you would have if you worked full-time?

Working part-time

 

And while these trade-offs affect people in all income groups, those on low to middle incomes are far more likely to face constrained choices and tougher penalties. Compared to more affluent women, those on low to middle incomes are almost twice as likely to feel that they have no choice but to work part-time, and when they do they are 33 per cent more likely to be forced to take a lower skilled job.

Millions feel constrained, having to choose between a more fulfilling and well paid career and family life. As one respondent put it: "I guess just have to accept that career progression is impossible now because I chose to work part-time, employers won't admit it but this is the reality for part-time working mums."

And we're not just constraining parents' choices, we're also harming our economy. Overall the UK ranks 15th in the OECD in terms of levels of female employment. If we caught up with the highest performing countries, up to one million more women would be in the workplace.

The chart below shows the gap between our female employment rate and better performing countries for women of different ages. The story is clear -- it's at the peak years of childbirth that we really fall behind, with mothers having to drop out of the workforce.

 

Female employment gap between UK and better performing countries

Female employment

Given that the UK has the second most expensive childcare in the OECD this is hardly a surprise - nor is the fact that almost half of working mothers say that the lack of affordable and quality childcare is a key barrier preventing them from increasing their working hours.

Here's hoping that there is a sequel to Borgen in which Birgitte decides to highlight the plight of ordinary working mothers and the role that universal childcare plays in enabling them to work: and that someone makes David Cameron watch the box-set.

 

Gavin Kelly is a former adviser to Downing Street and the Treasury. He tweets @GavinJKelly1.

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Why is it called Storm Doris? The psychological impact of naming a storm

“Homes being destroyed and lives being lost shouldn’t be named after any person.”

“Oh, piss off Doris,” cried the nation in unison this morning. No, it wasn't that everyone's local cantankerous old lady had thwacked our ankles with her stick. This is a different, more aggressive Doris. Less Werther’s, more extreme weathers. Less bridge club, more bridge collapse.

This is Storm Doris.

A storm that has brought snow, rain, and furious winds up to 94mph to parts of the UK. There are severe weather warnings of wind, snow and ice across the entire country.

But the real question here is: why is it called that? And what impact does the new Met Office policy of naming storms have on us?

Why do we name storms?

Storm Doris is the latest protagonist in the Met Office’s decision to name storms, a pilot scheme introduced in winter 2015/16 now in its second year.

The scheme was introduced to draw attention to severe weather conditions in Britain, and raise awareness of how to prepare for them.

How do we name storms?

The Name our Storms initiative invites the public to suggest names for storms. You can do this by tweeting the @metoffice using the #nameourstorms hashtag and your suggestion, through its Facebook page, or by emailing them.

These names are collated along with suggestions from Met Éireann and compiled into a list. These are whittled down into 21 names, according to which were most suggested – in alphabetical order and alternating between male and female names. This is done according to the US National Hurricane Naming convention, which excludes the letters Q, U, X, Y and Z because there are thought to be too few common names beginning with these letters.

They have to be human names, which is why suggestions in this list revealed by Wired – including Apocalypse, Gnasher, Megatron, In A Teacup (or Ena Tee Cup) – were rejected. The Met Office received 10,000 submissions for the 2016/17 season. According to a spokesperson, a lot of people submit their own names.

Only storms that could have a “medium” or “high” wind impact in the UK and Ireland are named. If there are more than 21 storms in a year, then the naming system starts from Alpha and goes through the Greek alphabet.

The names for this year are: Angus (19-20 Nov ’16), Barbara (23-24 Dec 2016), Conor (25-26 Dec 2016), Doris (now), Ewan, Fleur, Gabriel, Holly, Ivor, Jacqui, Kamil, Louise, Malcolm, Natalie, Oisín, Penelope, Robert, Susan, Thomas, Valerie and Wilbert.

Why does this violent storm have the name of an elderly lady?

Doris is an incongruous name for this storm, so why was it chosen? A Met Office spokesperson says they were just at that stage in their list of names, and there’s no link between the nature of the storm and its name.

But do people send cosy names for violent weather conditions on purpose? “There’s all sorts in there,” a spokesperson tells me. “People don’t try and use cosy names as such.”

What psychological impact does naming storms have on us?

We know that giving names to objects and animals immediately gives us a human connection with them. That’s why we name things we feel close to: a pet owner names their cat, a sailor names their boat, a bore names their car. We even name our virtual assistants –from Microsoft’s Clippy to Amazon’s Alexa.

This gives us a connection beyond practicality with the thing we’ve named.

Remember the response of Walter Palmer, the guy who killed Cecil the Lion? “If I had known this lion had a name and was important to the country or a study, obviously I wouldn’t have taken it,” he said. “Nobody in our hunting party knew before or after the name of this lion.”

So how does giving a storm a name change our attitude towards it?

Evidence suggests that we take it more seriously – or at least pay closer attention. A YouGov survey following the first seven named storms in the Met Office’s scheme shows that 55 per cent of the people polled took measures to prepare for wild weather after hearing that the oncoming storm had been named.

“There was an immediate acceptance of the storm names through all media,” said Gerald Fleming, Head of Forecasting at Met Éireann, the Irish metereological service. “The severe weather messages were more clearly communicated.”

But personalising a storm can backfire. A controversial US study in 2014 by PNAC (Proceedings of the National Academy of Sciences) claimed that hurricanes with female names lead to higher death tolls – the more “feminine” the name, like Belle or Cindy, the higher the death toll. This is not because female names are attached to more severe storms; it is reportedly because people take fewer steps to prepare for storms with names they perceive to be unintimidating or weak.

“In judging the intensity of a storm, people appear to be applying their beliefs about how men and women behave,” Sharon Shavitt, a co-author of the study, told the FT at the time. “This makes a female-named hurricane . . . seem gentler and less violent.”

Names have social connotations, and affect our subconscious. Naming a storm can raise awareness of it, but it can also affect our behaviour towards it.

What’s it like sharing a name with a deadly storm?

We should also spare a thought for the impact sharing a name with a notorious weather event can have on a person. Katrina Nicholson, a nurse who lives in Glasgow, says it was “horrible” when the 2005 hurricane – one of the fifth deadliest ever in the US – was given her name.

“It was horrible having something so destructive associated with my name. Homes being destroyed and lives being lost shouldn’t be named after any person,” she tells me over email. “I actually remember at the time meeting an American tourist on a boat trip in Skye and when he heard my name he immediately linked it to the storm – although he quickly felt guilty and then said it was a lovely name! I think to this day there will be many Americans who hate my name because of it.”

Anoosh Chakelian is senior writer at the New Statesman.