Google hasn't caved in to Murdoch

The search engine has not capitulated to News Corp's demands

So, is this round one to Mr Murdoch? I don't think so. Google has announced two changes to the way it treats paid-for content. Its First Click Free programme, which currently allows users to access an unlimited number of articles, will now cap the number of subscription articles readers can view at five.

For Murdoch, this is still likely to be five too many. Jeremy Clarkson's weekly column is reportedly responsible for 25 per cent of the traffic to the Times's website. Will News Corp executives really be content for Clarkson fanatics to read his ramblings for free?

Google has also announced that it will crawl, index and treat as "free" any preview pages -- usually the headline and first few lines of a story -- from subscription websites. Such stories will then be labelled as "subscription" in Google News. This is still unlikely to placate Murdoch, who has insisted that even the use of a story's headline and standfirst is tantamount to "theft". Though clearly this principle doesn't extend to the parasites, plagiarists and kleptomaniacs who run the Times's (excellent) CommentCentral blog.

So, despite some bloggers claiming Google has "caved" in to Murdoch, don't worry. It hasn't. Had Google pre-empted Murdoch's anticipated deal with Bing by offering to pay him for News Corp content, we could have justly cried, "Capitulation!" But no one at Google is contemplating such an absurd manoeuvre. Instead, by offering to compromise with Murdoch, the search engine has made itself look like the reasonable party.

Murdoch's commitment to find new revenue streams for his newspapers is in many ways admirable. We can all laugh at the proprietor of Fox News and the News of the World declaring that "quality journalism is not cheap", but the Times's permanent bureaux in Baghdad and Kabul really aren't.

Much of the industry is trying to have it both ways, mocking Murdoch's verbal assaults on free content while secretly hoping he manages to "rewrite the economics of newspapers". The truth is that it may be too late for that. Google got there first.

 

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George Eaton is political editor of the New Statesman.

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What is the EU customs union and will Brexit make us leave?

International trade secretary Liam Fox's job makes more sense if we leave the customs union. 

Brexiteers and Remoaners alike have spent the winter months talking of leaving the "customs union", and how this should be weighed up against the benefits of controlling immigration. But what does it actually mean, and how is it different from the EU single market?

Imagine a medieval town, with a busy marketplace where traders are buying and selling wares. Now imagine that the town is also protected by a city wall, with guards ready to slap charges on any outside traders who want to come in. That's how the customs union works.  

In essence, a customs union is an agreement between countries not to impose tariffs on imports from within the club, and at the same time impose common tariffs on goods coming in from outsiders. In other words, the countries decide to trade collectively with each other, and bargain collectively with everyone else. 

The EU isn't the only customs union, or even the first in Europe. In the 19th century, German-speaking states organised the Zollverein, or German Customs Union, which in turn paved the way for the unification of Germany. Other customs unions today include the Eurasian Economic Union of central Asian states and Russia. The EU also has a customs union with Turkey.

What is special about the EU customs union is the level of co-operation, with member states sharing commercial policies, and the size. So how would leaving it affect the UK post-Brexit?

The EU customs union in practice

The EU, acting on behalf of the UK and other member states, has negotiated trade deals with countries around the world which take years to complete. The EU is still mired in talks to try to pull off the controversial Transatlantic Trade and Investment Partnership (TTIP) with the US, and a similar EU-Japan trade deal. These two deals alone would cover a third of all EU trade.

The point of these deals is to make it easier for the EU's exporters to sell abroad, keep imports relatively cheap and at the same time protect the member states' own businesses and consumers as much as possible. 

The rules of the customs union require member states to let the EU negotiate on their behalf, rather than trying to cut their own deals. In theory, if the UK walks away from the customs union, we walk away from all these trade deals, but we also get a chance to strike our own. 

What are the UK's options?

The UK could perhaps come to an agreement with the EU where it continues to remain inside the customs union. But some analysts believe that door has already shut. 

One of Theresa May’s first acts as Prime Minister was to appoint Liam Fox, the Brexiteer, as the secretary of state for international trade. Why would she appoint him, so the logic goes, if there were no international trade deals to talk about? And Fox can only do this if the UK is outside the customs union. 

(Conversely, former Lib Dem leader Nick Clegg argues May will realise the customs union is too valuable and Fox will be gone within two years).

Fox has himself said the UK should leave the customs union but later seemed to backtrack, saying it is "important to have continuity in trade".

If the UK does leave the customs union, it will have the freedom to negotiate, but will it fare better or worse than the EU bloc?

On the one hand, the UK, as a single voice, can make speedy decisions, whereas the EU has a lengthy consultative process (the Belgian region of Wallonia recently blocked the entire EU-Canada trade deal). Incoming US President Donald Trump has already said he will try to come to a deal quickly

On the other, the UK economy is far smaller, and trade negotiators may discover they have far less leverage acting alone. 

Unintended consequences

There is also the question of the UK’s membership of the World Trade Organisation, which is currently governed by its membership of the customs union. According to the Institute for Government: “Many countries will want to be clear about the UK’s membership of the WTO before they open negotiations.”

And then there is the question of policing trade outside of the customs union. For example, if it was significantly cheaper to import goods from China into Ireland, a customs union member, than Northern Ireland, a smuggling network might emerge.

 

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.