Who rules Twitter?

Wired explores the clashes between Twitter users and staff

There's a fascinating piece on Twitter in the latest issue of Wired, highlighting the creative tension between the site's users and managers. The user-driven evolution of Twitter (responsible for innovations such as retweets and hash tags) has left the site's adherents acutely sensitive to any formal changes.

For instance, a Suggested Users List, a collection of around 200 celebrities, companies and thinkers for newcomers to follow, prompted an outraged reaction from users who felt it to be unreasonably hierarchical.

The article also explores the perennial question: "How will Twitter make money?" The site's executives reasonably remind us that Google and Facebook (which turned a profit for the first time last year) didn't begin with a business model, either.

According to the piece, Twitter is on track to bring in $4m in revenue this year. Does anyone know where the money will come from? Is it just interest from the capital they've raised?

One possibility canvassed by the article is that Twitter could make money from analysing the information contained in the billions of tweets on its site. I still think that targeted advertising offers a far more reliable revenue stream, albeit one likely to lead to further user disquiet.

The site's cute image certainly belies a remarkable ambition. As the Twitter chief executive, Evan Williams, puts it: "We want to make Twitter indispensable, so it tells people what they need to know and what they want to know and hopefully not much else."

Should he succeed, it will be a remarkable victory for simplicity. As Wired's Steven Levy writes: "Essentially, Twitter left a ball and a stick in a field and lurked on the sidelines as its users invented baseball." How to referee this unending game is the challenge the firm's leaders now face.

 

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George Eaton is political editor of the New Statesman.

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Recess confidential: Labour's liquid party

Sniffing out the best stories from Westminster, including Showsec, soames, and Smith-side splits.

If you are celebrating in a brewery, don’t ask Labour to provide the drinks. Because of the party’s continuing failure to secure a security contractor for its Liverpool conference, it is still uncertain whether the gathering will take place at all. Since boycotting G4S, the usual supplier, over its links with Israeli prisons, Labour has struggled to find an alternative. Of the five firms approached, only one – Showsec – offered its services. But the company’s non-union-recognition policy is inhibiting an agreement. The GMB, the firm’s antagonist, has threatened to picket the conference if Showsec is awarded the contract. In lieu of a breakthrough, sources suggest two alternatives: the police (at a cost of £59.65 per constable per hour), or the suspension of the G4S boycott. “We’ll soon find out which the Corbynites dislike the least,” an MP jested. Another feared that the Tories’ attack lines will write themselves: “How can Labour be trusted with national security if it can’t organise its own?”

Farewell, then, to Respect. The left-wing party founded in 2004 and joined by George Galloway after his expulsion from Labour has officially deregistered itself.

“We support Corbyn’s Labour Party,” the former MP explained, urging his 522,000 Facebook followers to sign up. “The Labour Party does not belong to one man,” replied Jess Phillips MP, who also pointed out in the same tweet that Respect had “massively failed”. Galloway, who won 1.4 per cent of the vote in this year’s London mayoral election, insists that he is not seeking to return to Labour. But he would surely be welcomed by Jeremy Corbyn’s director of communications, Seumas Milne, whom he once described as his “closest friend”. “We have spoken almost daily for 30 years,” Galloway boasted.

After Young Labour’s national committee voted to endorse Corbyn, its members were aggrieved to learn that they would not be permitted to promote his candidacy unless Owen Smith was given equal treatment. The leader’s supporters curse more “dirty tricks” from the Smith-sympathetic party machine.

Word reaches your mole of a Smith-side split between the ex-shadow cabinet ministers Lisa Nandy and Lucy Powell. The former is said to be encouraging the challenger’s left-wing platform, while the latter believes that he should make a more centrist pitch. If, as expected, Smith is beaten by Corbyn, it’s not only the divisions between the leader and his opponents that will be worth watching.

Nicholas Soames, the Tory grandee, has been slimming down – so much so, that he was congratulated by Tom Watson, Labour’s deputy leader, on his weight loss. “Soon I’ll be able to give you my old suits!” Soames told the similarly rotund Watson. 

Kevin Maguire is away

I'm a mole, innit.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser