Who rules Twitter?

Wired explores the clashes between Twitter users and staff

There's a fascinating piece on Twitter in the latest issue of Wired, highlighting the creative tension between the site's users and managers. The user-driven evolution of Twitter (responsible for innovations such as retweets and hash tags) has left the site's adherents acutely sensitive to any formal changes.

For instance, a Suggested Users List, a collection of around 200 celebrities, companies and thinkers for newcomers to follow, prompted an outraged reaction from users who felt it to be unreasonably hierarchical.

The article also explores the perennial question: "How will Twitter make money?" The site's executives reasonably remind us that Google and Facebook (which turned a profit for the first time last year) didn't begin with a business model, either.

According to the piece, Twitter is on track to bring in $4m in revenue this year. Does anyone know where the money will come from? Is it just interest from the capital they've raised?

One possibility canvassed by the article is that Twitter could make money from analysing the information contained in the billions of tweets on its site. I still think that targeted advertising offers a far more reliable revenue stream, albeit one likely to lead to further user disquiet.

The site's cute image certainly belies a remarkable ambition. As the Twitter chief executive, Evan Williams, puts it: "We want to make Twitter indispensable, so it tells people what they need to know and what they want to know and hopefully not much else."

Should he succeed, it will be a remarkable victory for simplicity. As Wired's Steven Levy writes: "Essentially, Twitter left a ball and a stick in a field and lurked on the sidelines as its users invented baseball." How to referee this unending game is the challenge the firm's leaders now face.

 

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George Eaton is political editor of the New Statesman.

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Appreciate the full horror of Nigel Farage's pro-Trump speech

The former Ukip leader has appeared at a Donald Trump rally. It went exactly as you would expect.

It is with a heavy heart that I must announce Nigel Farage is at it again.

The on-again, off-again Ukip leader and current Member of the European Parliament has appeared at a Donald Trump rally to lend his support to the presidential candidate.

It was, predictably, distressing.

Farage started by telling his American audience why they, like he, should be positive.

"I come to you from the United Kingdom"

Okay, good start. Undeniably true.

"– with a message of hope –

Again, probably quite true.

Image: Clearly hopeful (Wikipedia Screenshot)

– and optimism.”

Ah.

Image: Nigel Farage in front of a poster showing immigrants who are definitely not European (Getty)

He continues: “If the little people, if the real people–”

Wait, what?

Why is Trump nodding sagely at this?

The little people?

Image: It's a plane with the name Trump on it (Wikimedia Commons)

THE LITTLE PEOPLE?

Image: It's the word Trump on the side of a skyscraper I can't cope with this (Pixel)

THE ONLY LITTLE PERSON CLOSE TO TRUMP IS RIDING A MASSIVE STUFFED LION

Image: I don't even know what to tell you. It's Trump and his wife and a child riding a stuffed lion. 

IN A PENTHOUSE

A PENTHOUSE WHICH LOOKS LIKE LIBERACE WAS LET LOOSE WITH THE GILT ON DAY FIVE OF A PARTICULARLY BAD BENDER

Image: So much gold. Just gold, everywhere.

HIS WIFE HAS SO MANY BAGS SHE HAS TO EMPLOY A BAG MAN TO CARRY THEM

Image: I did not even know there were so many styles of Louis Vuitton, and my dentists has a lot of old copies of Vogue.

Anyway. Back to Farage, who is telling the little people that they can win "against the forces of global corporatism".

 

Image: Aaaaarggghhhh (Wikipedia Screenshot)

Ugh. Okay. What next? Oh god, he's telling them they can have a Brexit moment.

“... you can beat Washington...”

“... if enough decent people...”

“...are prepared to stand up against the establishment”

Image: A screenshot from Donald Trump's Wikipedia page.

I think I need a lie down.

Watch the full clip here:

Stephanie Boland is digital assistant at the New Statesman. She tweets at @stephanieboland