Google announces 7" tablet for £159

The Nexus 7 will take Amazon head-on in the cheap tablet market

At their I/O event yesterday evening, Google announced the Nexus 7, a 7-inch Android tablet which will retail in the UK from July for £159. 

The specs for the device bode well. It will come with 8GB or 16GB of storage (there's a £40 premium for the bigger one),and have a 1280 x 800 IPS display; that's the same type of display as the new iPad, but with a little over half the resolution. It also has a 1.2-megapixel, front-facing camera, though nothing on the back, which is good because you look like an idiot if you take photos with a tablet.

As part of Google's Nexus range, the tablet will be made by a third-party – in this case, Asus – but with Google taking full control of the software. When it has attempted to do this with its Android phones, it has been a double-edged sword for the company. On the one hand, the devices, the latest of which is Samsung's Nexus Galaxy, are the undisputed reference devices for the operating system, and have unrivalled access to new versions of Android, something other companies are notoriously reticent to provide. On the other hand, the control Google exercises means that the network carriers are loath to promote them; the Nexus One, Google's first foray into the hardware market, could only be bought through its online store.

With the Nexus 7, that downside should matter less. The tablet doesn't have any mobile connectivity, so carriers don't get involved, and Google has confirmed that they may sell it through conventional retain channels, although those stores are unlikely to be able to match the near-wholesale price that is being offered on the company's online store.

Although the iPad is the undisputed market leader against which most comparisons will be made, the Nexus 7 is really a move against Amazon. The form factor and price pits it in direct competition with the Kindle Fire, Amazon's Android-based tablet launched in the US in the run-up to Christmas, although not yet available here. When it launched, the Fire was widely panned for substandard hardware and buggy software, and although the latter was belatedly fixed by updates, many believe that a desire to rush the Kindle out for a Christmas release date meant that it wasn't quite finished.

If the Nexus 7 can live up to its tech specs and deliver a polished experience, it will have a clear run at Amazon's market. And make no mistake, that is where it is heading. Google is selling the Nexus as a reading device, claiming it has "the world's largest ebook collection", while adding magazines to its app store, and by selling it at a deeply discounted price, it is clear its business model is far more Amazon than Apple: get the tablet into homes, and then profit on media sold for it. That also explains the Nexus Q, announced at the same event, which is a glowing little sphere which allows you to stream media from Android devices – and only Android devices – to TV screens.

Of course, the margins on media are razor thin. Apple runs its iTunes store at break-even, and makes the majority of its profit from hardware; Amazon rarely breaks down how well its digital divisions are doing, but they can't be that much stronger. But Google has another way to make money from the same business: data.

Unlike Apple and Amazon, it is primarily an advertising company; if it can work out how to make ads on tablets as valuable as print ads, through targeting and data-mining, it could change both industries for good.

The Nexus 7

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Single parent families are already struggling - universal credit is making things worse

Austerity and financial hardship are not inevitable – politicians have a choice.

“I don’t live, I merely keep existing”. So says one single parent in Gingerbread’s final report from a project tracking single parent finances since 2013. Their experience is typical of single parents across the country. The majority we surveyed are struggling financially and three-quarters have had to borrow from friends, family or lenders to make ends meet.

This is not the story that the government wants to hear. With a focus on a jobs boom and a promise to "make work pay", a relentlessly positive outlook shines from the DWP. The reality is somewhat different. Benefit cuts have taken their toll, and single parents have been among the hardest hit. Estimates suggest over six per cent of their annual income was lost through reforms under the 2010-15 government. The 2015 Summer Budget cuts will add another 7.6 per cent loss on top by 2020, even after wage and tax gains.

What’s more, for all the talk of tackling worklessness, working families have not escaped unscathed. Single parent employment is at a record high – thanks in no small part to their own tenacity in a tough environment. But the squeeze on incomes has hit those in work too. The original one per cent cap on uprating benefits meant a single parent working part-time lost around £900 over three years. Benefits are now frozen, rapidly losing value as inflation rises. On top of stagnant and often low pay and high living costs, it’s perhaps unsurprising that we found working single parents surveyed just as likely to run out of money as those out of work – shockingly, around half didn’t have enough to reach the end of the month.

Single parent families – along with many others on low incomes – are being pushed into precarious financial positions. One in eight single parents had turned to emergency provision, including payday lenders and food banks. Debt in particular casts a long shadow over families. A third of single parents surveyed were behind on payments, and they described how debt often lingers for a long time as they struggle to pay it off from already stretched budgets.

All of this may be depressingly familiar to some – but it comes at something of a crossroads for politicians. With the accelerated roll-out of universal credit around the corner, the government risks putting many more people under significant strain – and potentially into debt. Encouragingly, the increasing noise around the delays to a first payment is raising red flags across political parties. Perhaps most alarming is that delays are not purely administrative, but deliberate – they reflect in-built, intentional, cost-saving measures. These choices serve no constructive purpose: they risk debt and anxiety for families the government intended to help, and costs for the services left to pick up the pieces.

But will the recent warning signs be enough? Despite new data showing around half of new claimants needed "advance payments" (loans to deal with financial hardship while waiting for a first payment), the Department for Work and Pensions stuck doggedly to its lines, lauding the universal credit project that “lies at the heart of welfare reform to help “people to improve their lives”.

And, as valuable as additional scrutiny is, must we wait for committees to gather and report on yet more evidence, and for the National Audit Office to forensically examine and report on progress once again? The reality is glaringly evident. Families have already been pushed to the brink without universal credit. Those entering the new system – and those supporting them, including councils – have made it abundantly clear that moving onto universal credit makes things worse for too many.

This is not to dismiss universal credit in its entirety. It’s hard to argue with the original intention to simplify the benefit system and make sure work pays. It was always going to be an ambitious (possibly over-ambitious) project. But salami slicing the promised support – from the added seven day "waiting period" for a first payment, to the slashed work allowances intended to herald improved work incentives – leaves us with a system that won’t merely overpromise and under-deliver, but endanger many families’ already fragile financial security. The impact should not be underestimated – this is not just about finances, but families’ lives and the emotional stress and turmoil that can follow.

With increasing political and economic uncertainty, with Brexit looming, this is not the time for petty leadership squabbles, but a time to reassure voters and revitalise the government’s promises to the nation. The DWP committed to a "test and learn" approach to rolling out universal credit – to pause and fix these urgent problems is no U-turn. And of course, the Prime Minister promised a transformed social justice agenda, tackling the "burning injustices" of the day. Nearly all of the UK’s 2 million single parent families will be eligible for universal credit once it is fully rolled out; making this flagship support fit for purpose would surely be a good place to start.

Sumi Rabindrakumar is a research officer at single parents charity Gingerbread.