Don’t keep it a secret

The case for national communications on energy use

It seems odd to have to convince government to show off their own policies, but a newly published Green Alliance report argues that a whole raft of consumer-facing energy policies are in danger of sinking if we don’t have a co-ordinated communications plan. With the rising cost of fossil fuels and the recession grinding on, we can’t afford the usual lacklustre take-up of energy efficiency polices with the Green Deal, the smart meter roll-out and the renewable heat incentive. If the government is going to protect the public from our rising bills, it needs to show clearly and explicitly what’s in place to help reduce our costs. That will take a bit more than a departmental press release.

A clear government narrative is especially important when it comes to energy: policies that will save people money in this area face unique difficulties; in the first instance, mounting suspicion around the motives of energy companies selling it to them and, in the second, having to overcome a vocal, if eccentric, opposition to any policy that involves decarbonising. We’ve already seen how odd it can get: one quiet weekend, war was declared on proposed changes to building regulations. A Lib Dem tax on our conservatories? Aux barricades! This bizarre clarion call conveniently ignored the fact that the idea was a key Conservative one, and applicable only to the most enormous conservatories. Also, it wouldn’t have been a tax, as householders would have been eligible for Green Deal funding to help pay for the improvements involved. As Kevin McCloud said, "If that makes it a tax, let’s have more of them." Three wrong out of three wrong, but this kind of puffing and blowing becomes accepted wisdom for the public if the government does not offer its own narrative, stating clearly what it’s trying to do.

This governmental shyness about communicating contrasts with the openness we’re seeing more generally; every bill’s amendment can be data mined, we can watch live footage of traffic cameras, find out every (declared) ministerial meeting, or check on crimes rates in our area. We have all this data, but so little information.

The National Archives website shows what a change in approach this is for government. It contains decades of public information video footage, covering everything from rabies to the 1971 census. Most apt is the rather surreal 1947 approach to energy efficiency as the public are told to "watch their meters". Most use fear to get their point across: the post war austerity need to overcome the general decline in quality of life, more recently, fear of climate change. Perhaps the most famous is Norman Fowler’s apocalyptic (and effective) national television film on AIDS.

But fear isn’t the route our report advocates. Instead, we think the message should be about opportunity. As government once did with films on the right to buy, or what the birth of the NHS meant for the public, a national message, backed up by local promotion, should make clear to us the opportunities on offer. A co-ordinated, simple, but comprehensive message will get trusted organisations on board, and counter the risk of conflicting and contradictory communications.

Green Alliance’s report, Neither sermons nor silence, which we put together with a broad consortium of businesses, argues that successfully communicating energy policies and, more importantly, securing take-up, can’t be managed by the private sector alone. A disjointed approach runs the risk of creating confusion and mistrust. Scottish Power, one of the businesses who fed into our report, and an enthusiastic advocate of the Green Deal, states clearly that a national approach to communications is vital to complement its own efforts and provide a foundation on which they can build customer engagement.

This is about being sensible with public money. These policies have cost a lot to develop; they will cost more in delivery and even more in failure. Without an effective communications strategy, a lot of taxpayers’ money will be wasted. When the Change4Life healthy eating campaign had its budget frozen, it saw a 90 per cent drop in calls to its information line. The government, realising that some communications money is well spent, restored the campaign backed with private sector contributions. We need to learn from such lessons and encourage the government to say, loudly and clearly, what it is doing for us.

Shout it from the rooftops, the 6 O'Clock news, the Today Show - just don't keep it quiet.

Alastair Harper is Head of Politics for Green Alliance UK

Photo: Getty Images/AFP
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Why is the government charging more women for selling sex but turning a blind eye to buyers?

Since 2013, the number of women charged for selling sex gone up while the number of men charged for buying it has gone down.

It’s no surprise that prostitution policy is an area rarely visited by our legislators. It’s politically charged - a place where the need to prevent exploitation seemingly clashes head on with notions of liberal freedom; where there are few simple answers, a disputed evidence base, and no votes.

There’s also little evidence to suggest that MPs are different from the rest of the population - where one-in-ten men have purchased sex. It is little wonder therefore that our report on how the law should change, published in 2014, was the first major cross-party intervention on the subject in twenty years.

Some take the view that by removing all legal constraints, it will make the inherently exploitative trade of prostitution, safer. It’s not just me that questions this approach, though I accept that - equally - there’s no consensus that my preferred measure of criminalising the purchase of sex, while decriminalising the sale, would fundamentally change the scale of the problem.

Where all sides come together, however, is in the desire to see women diverted from the law courts. It is still possible for women (and it still is women; prostitution remains highly genderised) to go to prison for offences related to prostitution. Today, in 2015.

The total number of prosecutions for all prostitution offences in England and Wales has been decreasing since 2010, but not in a uniform fashion. This does not reflect a reduction in the size of the trade, or the violent nature of it.

There were once consistently more prosecutions for kerb crawling, profiting, and control of prostitution. But since 2013, there have been more prosecutions for soliciting or loitering than for profit from prostitution and kerb crawling each year.

In simple terms, offences committed by men with choice, freedom and money in their pocket are having a blind eye turned to them, while women are being targeted - and this trend is accelerating. In the law courts, and in prosecutions, it is the most vulnerable party in the transaction, who is taking the burden of criminality.

Take on-street sex buying as an example. In 2013-14 just 237 prosecutions were brought for kerb crawling, but there were 553 - more than twice as many - for loitering and soliciting.

There is a similar pattern in the 2014/15 figures: 227 charges for kerb crawling reached court, while 456 prosecutions were initiated against those who were selling sex. Just 83 prosecutions for control of prostitution, or ‘pimping’, were brought in that same year.

These are men and women on the same street. It takes a high level of liberal delusion to be convinced that prostitution is caused by a surge of women wishing to sell sex, rather than men who wish to buy it. And yet women who sell sex are the ones being targeted in our law courts, not the men that create the demand in the first place.

This situation even goes against the Crown Prosecution Service’s (CPS) own guidance. They say:

“Prostitution is addressed as sexual exploitation within the overall CPS Violence Against Women strategy because of its gendered nature… At the same time, those who abuse and exploit those involved in prostitution should be rigorously investigated and prosecuted, and enforcement activity focused on those who create the demand for on-street sex, such as kerb crawlers.”

Why then, is this happening? For the same reason it always does - in our criminal justice system stigmatised, poor women are valued less than moneyed, professional men.

My debate in Parliament today raises these issues directly with the government ministers responsible. But to be honest, the prosecution-bias against women in the courts isn’t the problem; merely a symptom of it. This bias will only be tackled when the law reflects the inherent harm of the trade to women, rather than sending the mixed signals of today.

That’s why I welcome the work of the End Demand Alliance, composed of over 40 organisations working to end the demand that fuels sex trafficking and prostitution, advocating the adoption of the Sex Buyer Law throughout the UK.

This would criminalise paying for sex, while decriminalising its sale and providing support and exiting services for those exploited by prostitution. Regardless of these big changes in the law, I don’t see how anyone can support the current state of affairs where there are more prosecutions brought against women than men involved in prostitution.

The authorities are targeting women because they're easier to arrest and prosecute. It goes against their own guidance, common sense and natural justice.
And it needs to stop.

Gavin Shuker is MP for Luton South and chair of the All Party Group on Prostitution and the Global Sex Trade.