Don’t keep it a secret

The case for national communications on energy use

It seems odd to have to convince government to show off their own policies, but a newly published Green Alliance report argues that a whole raft of consumer-facing energy policies are in danger of sinking if we don’t have a co-ordinated communications plan. With the rising cost of fossil fuels and the recession grinding on, we can’t afford the usual lacklustre take-up of energy efficiency polices with the Green Deal, the smart meter roll-out and the renewable heat incentive. If the government is going to protect the public from our rising bills, it needs to show clearly and explicitly what’s in place to help reduce our costs. That will take a bit more than a departmental press release.

A clear government narrative is especially important when it comes to energy: policies that will save people money in this area face unique difficulties; in the first instance, mounting suspicion around the motives of energy companies selling it to them and, in the second, having to overcome a vocal, if eccentric, opposition to any policy that involves decarbonising. We’ve already seen how odd it can get: one quiet weekend, war was declared on proposed changes to building regulations. A Lib Dem tax on our conservatories? Aux barricades! This bizarre clarion call conveniently ignored the fact that the idea was a key Conservative one, and applicable only to the most enormous conservatories. Also, it wouldn’t have been a tax, as householders would have been eligible for Green Deal funding to help pay for the improvements involved. As Kevin McCloud said, "If that makes it a tax, let’s have more of them." Three wrong out of three wrong, but this kind of puffing and blowing becomes accepted wisdom for the public if the government does not offer its own narrative, stating clearly what it’s trying to do.

This governmental shyness about communicating contrasts with the openness we’re seeing more generally; every bill’s amendment can be data mined, we can watch live footage of traffic cameras, find out every (declared) ministerial meeting, or check on crimes rates in our area. We have all this data, but so little information.

The National Archives website shows what a change in approach this is for government. It contains decades of public information video footage, covering everything from rabies to the 1971 census. Most apt is the rather surreal 1947 approach to energy efficiency as the public are told to "watch their meters". Most use fear to get their point across: the post war austerity need to overcome the general decline in quality of life, more recently, fear of climate change. Perhaps the most famous is Norman Fowler’s apocalyptic (and effective) national television film on AIDS.

But fear isn’t the route our report advocates. Instead, we think the message should be about opportunity. As government once did with films on the right to buy, or what the birth of the NHS meant for the public, a national message, backed up by local promotion, should make clear to us the opportunities on offer. A co-ordinated, simple, but comprehensive message will get trusted organisations on board, and counter the risk of conflicting and contradictory communications.

Green Alliance’s report, Neither sermons nor silence, which we put together with a broad consortium of businesses, argues that successfully communicating energy policies and, more importantly, securing take-up, can’t be managed by the private sector alone. A disjointed approach runs the risk of creating confusion and mistrust. Scottish Power, one of the businesses who fed into our report, and an enthusiastic advocate of the Green Deal, states clearly that a national approach to communications is vital to complement its own efforts and provide a foundation on which they can build customer engagement.

This is about being sensible with public money. These policies have cost a lot to develop; they will cost more in delivery and even more in failure. Without an effective communications strategy, a lot of taxpayers’ money will be wasted. When the Change4Life healthy eating campaign had its budget frozen, it saw a 90 per cent drop in calls to its information line. The government, realising that some communications money is well spent, restored the campaign backed with private sector contributions. We need to learn from such lessons and encourage the government to say, loudly and clearly, what it is doing for us.

Shout it from the rooftops, the 6 O'Clock news, the Today Show - just don't keep it quiet.

Alastair Harper is Head of Politics for Green Alliance UK

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Workers' rights after Brexit? It's radio silence from the Tories

Theresa May promised to protect workers after leaving the EU. 

In her speech on Tuesday, Theresa May repeated her promise to “ensure that workers’ rights are fully protected and maintained".  It left me somewhat confused.

Last Friday, my bill to protect workers’ rights after Brexit was due to be debated and voted on in the House of Commons. Instead I sat and watched several Tory MPs speak about radios for more than four hours.

The Prime Minister and her Brexit Secretary, David Davis, have both previously made a clear promise in their speeches at Conservative Party conference to maintain all existing workers’ rights after Britain has left the European Union. Mr Davis even accused those who warned that workers’ rights may be put at risk of “scaremongering". 

My Bill would simply put the Prime Minister’s promise into law. Despite this fact, Conservative MPs showed their true colours and blocked a vote on it through filibustering - speaking for so long that the time runs out.

This included the following vital pieces of information being shared:

David Nuttall is on his second digital radio, because the first one unfortunately broke; Rebecca Pow really likes elephant garlic (whatever that is); Jo Churchill keeps her radio on a high shelf in the kitchen; and Seema Kennedy likes radio so much, she didn’t even own a television for a long time. The bill they were debating wasn’t opposed by Labour, so they could have stopped and called a vote at any point.

This practice isn’t new, but I was genuinely surprised that the Conservatives decided to block this bill.

There is nothing in my bill which would prevent Britain from leaving the EU.  I’ve already said that when the vote to trigger Article 50 comes to Parliament, I will vote for it. There is also nothing in the bill which would soften Brexit by keeping us tied to the EU. While I would personally like to see rights in the workplace expanded and enhanced, I limited the bill to simply maintaining what is currently in place, in order to make it as agreeable as possible.

So how can Theresa May's words be reconciled with the actions of her backbenchers on Friday? Well, just like when Lionel Hutz explains to Marge in the Simpsons that "there's the truth, and the truth", there are varying degrees to which the government can "protect workers' rights".

Brexit poses three immediate risks:

First, if the government were to repeal the European Communities Act without replacing it, all rights introduced to the UK through that piece of legislation would fall away, including parental leave, the working time directive, and equal rights for part-time and agency workers. The government’s Great Repeal Bill will prevent this from happening, so in that sense they will be "protecting workers’ rights".

However, the House of Commons Library has said that the Great Repeal Bill will leave those rights in secondary legislation, rather than primary legislation. While Britain is a member of the EU, there is only ever scope to enhance and extend rights over and above what had been agreed at a European level. After Brexit, without the floor of minimum rights currently provided by the EU, any future government could easily chip away at these protections, without even the need for a vote in Parliament, through what’s called a "statutory instrument". It will leave workers’ rights hanging by a thread.

The final change that could occur after we have left the EU is European Court rulings no longer applying in this country. There are a huge number of rulings which have furthered rights and increased wages for British workers - from care workers who do sleep-in shifts being paid for the full shift, not just the hours they’re awake; to mobile workers being granted the right to be paid for their travel time. These rulings may no longer have legal basis in Britain after we’ve left. 

My bill would have protected rights against all three of these risks. The government have thus far only said how they will protect against the first.

We know that May opposed the introduction of many of these rights as a backbencher and shadow minister; and that several of her Cabinet ministers have spoken about their desire to reduce employment protections, one even calling for them to be halved last year. The government has even announced it is looking at removing the right to strike from transport workers, which would contradict their May’s promise to protect workers’ rights before we’ve even left the EU.

The reality is that the Conservatives have spent the last six years reducing people’s rights at work - from introducing employment tribunal fees which are a barrier to justice for many, to their attack on workers’ ability to organise in the Trade Union Act. A few lines in May’s speech doesn’t undo the scepticism working people have about the Tories' intentions in this area. Until she puts her money where her mouth is, nor should they. 

Melanie Onn is the Labour MP for Great Grimsby.