Marketplace linking carers to families launches in UK

This is the future: markets in everything.

Wired offers another example of how the internet is enabling markets in everything. Olivia Solon writes:

Care.com, an online marketplace that connects families with carers, has launched in the UK after six years of operating in the US.

The Boston-headquartered online service charges families a subscription fee to view the selection of carers which range from dog sitters and nannies through to special needs carers for those with severe disabilities. . .

The profiles of all of the carers on the site are reviewed by a team to make sure they are authentic and don't contain suspicious content.

It looks like the company goes beyond potential competitors like Gumtree and Craigslist by offering the vetting service, but it also takes a bigger cut of the transactions; the US site charges families $35 (£22) per month and carers $15 (£9) per month, although it offers a basic membership for free. It seems likely that potential users will view the fee as worthwhile, however. The risks inherent in buying a second-hand carpet from a complete stranger on the internet are somewhat less than the risks in leaving your children alone with them for a day. And, of course, if you find a carer you like, there is nothing stopping you from cancelling your membership; unlike a traditional agency, the carer works directly for you.

Cutting out the middleman (or, more accurately, replacing it with a cheaper, more efficient middleman) promises to improve lives for both sides of the equation. Not only does it save money, but it also allows for much more nuanced competition. Careseekers can offer a higher or lower salary depending on the level of experience they desire and the difficulty of the job, while caregivers are not required to stick to standard rates, and can cut their salary to make themselves more employable, or charge more if they feel they are worth it.

Efficient markets require perfect information, of course. While the vetting of carers helps that end, the incentives for parents to play down the misbehaviour of their children are strong. Perhaps a child equivalent of estate agent euphamisms will develop. If so, carers are advised to keep an eye out for children described as "boisterous", "energetic" or "free-spirited" – or at least increase their fee.

A woman pushes a child in a pushchair. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Our union backed Brexit, but that doesn't mean scrapping freedom of movement

We can only improve the lives of our members, like those planning stike action at McDonalds, through solidarity.

The campaign to defend and extend free movement – highlighted by the launch of the Labour Campaign for Free Movement this month – is being seen in some circles as a back door strategy to re-run the EU referendum. If that was truly the case, then I don't think Unions like mine (the BFAWU) would be involved, especially as we campaigned to leave the EU ourselves.

In stark contrast to the rhetoric used by many sections of the Leave campaign, our argument wasn’t driven by fear and paranoia about migrant workers. A good number of the BFAWU’s membership is made up of workers not just from the EU, but from all corners of the world. They make a positive contribution to the industry that we represent. These people make a far larger and important contribution to our society and our communities than the wealthy Brexiteers, who sought to do nothing other than de-humanise them, cheered along by a rabid, right-wing press. 

Those who are calling for end to freedom of movement fail to realise that it’s people, rather than land and borders that makes the world we live in. Division works only in the interest of those that want to hold power, control, influence and wealth. Unfortunately, despite a rich history in terms of where division leads us, a good chunk of the UK population still falls for it. We believe that those who live and work here or in other countries should have their skills recognised and enjoy the same rights as those born in that country, including the democratic right to vote. 

Workers born outside of the UK contribute more than £328 million to the UK economy every day. Our NHS depends on their labour in order to keep it running; the leisure and hospitality industries depend on them in order to function; the food industry (including farming to a degree) is often propped up by their work.

The real architects of our misery and hardship reside in Westminster. It is they who introduced legislation designed to allow bosses to act with impunity and pay poverty wages. The only way we can really improve our lives is not as some would have you believe, by blaming other poor workers from other countries, it is through standing together in solidarity. By organising and combining that we become stronger as our fabulous members are showing through their decision to ballot for strike action in McDonalds.

Our members in McDonalds are both born in the UK and outside the UK, and where the bosses have separated groups of workers by pitting certain nationalities against each other, the workers organised have stood together and fought to win change for all, even organising themed social events to welcome each other in the face of the bosses ‘attempts to create divisions in the workplace.

Our union has held the long term view that we should have a planned economy with an ability to own and control the means of production. Our members saw the EU as a gravy train, working in the interests of wealthy elites and industrial scale tax avoidance. They felt that leaving the EU would give the UK the best opportunity to renationalise our key industries and begin a programme of manufacturing on a scale that would allow us to be self-sufficient and independent while enjoying solid trading relationships with other countries. Obviously, a key component in terms of facilitating this is continued freedom of movement.

Many of our members come from communities that voted to leave the EU. They are a reflection of real life that the movers and shakers in both the Leave and Remain campaigns took for granted. We weren’t surprised by the outcome of the EU referendum; after decades of politicians heaping blame on the EU for everything from the shape of fruit to personal hardship, what else could we possibly expect? However, we cannot allow migrant labour to remain as a political football to give succour to the prejudices of the uninformed. Given the same rights and freedoms as UK citizens, foreign workers have the ability to ensure that the UK actually makes a success of Brexit, one that benefits the many, rather than the few.

Ian Hodon is President of the Bakers and Allied Food Workers Union and founding signatory of the Labour Campaign for Free Movement.