Don't expect a green revolution in China soon

Educated, networked Chinese young people care about the environment – but that doesn't tell us about

Fascinating new research from the Carbon Trust, shows that Chinese 18-25 year olds put British ones to shame when it comes to caring - or, more accurately, claiming they care – about the environmental record of companies they do business with.

The difference between words and action isn't to be taken lightly, of course. The Carbon Trust asked young people in multiple countries whether they would "be more loyal" to a brand if they reduced their carbon footprint, and asked them if they would stop buying a product if a company "refused to commit to measuring and reducing its carbon footprint".

The first question relies rather heavily on unquantifiable definitions of "loyalty". The second is largely self-reported, and crucially avoids the follow-up question of whether the respondents have actually taken any action already. Talk is cheap.

Still, unless we are making bold claims about the respective likelihood of Chinese and British 18-25 year olds to lie to researchers, there is definitely a stronger feeling of consumer responsibility amongst the young people surveyed in China than here. Why might that be?

The breakdown of the responses might throw some light on the situation. Prior to speaking to the questioners, almost a third of Chinese respondents hadn't heard the term "carbon footprint", and another quarter of them had heard it but weren't sure what it means. These figures compare to just 4 per cent of British youths who hadn't heard the term, and another 18 per cent who had but didn't know it's meaning.

Since the "don't knows" and "don't understands" aren't filtered out of later questions, the Carbon Trust had to give them an explanation of what the term meant before they could proceed. This could explain part of the variation, depending on what the actual definition was. If they told those who didn't know the term that carbon footprint was "a measure of how much businesses contribute to global warning" we would expect different responses to if they merely said it was "a measure of how much carbon dioxide businesses produce".

When I asked, the Trust confirmed to me that the definition they provide is

A 'carbon footprint' measures the total greenhouse gas emissions caused directly and indirectly by a person, organisation, event or product.

Pretty neutral, then.

Another possible confounding factor can be found in the breakdown of employment status. Forty-five per cent of the Chinese respondents were in education, and 47 per cent were working; but the German centre for higher education estimates that, as of 2006, around 22 per cent of 18-22 year olds were in higher education. Since undergraduate ends at 23, and there as here, many enter the workforce rather than going on to study for a masters degree, the proportion for 23 to 25 year olds is likely to be even lower. Which strongly implies that the young Chinese people being interviewed were considerably wealthier than the average Chinese person.

I put this concern to the Trust, and they told me that:

"We used a sample which was representative of the population."

I have my doubts. In fact, my doubts should have been raised by the second line of the report, which reveals that the survey was conducted online. As of June 2010, China had 420 million internet users, 31.8 per cent of its population – and just 5.1 per cent of that was its rural population, as of 2007.

None of this is should detract from the findings of the study (well, maybe a little bit). Even if the sample isn't fully representative, the finding that educated, connected young Chinese people care more about exercising their consumer power in pursuit of green policy than their equivalents in Britain and America is interesting. But it does mean we shouldn't expect the full weight of the country's 1.3 billion people to be thrown behind the environment any time soon.

Pandas climb a tree in China. Credit: Getty

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Tory backbench leader Graham Brady: “When we vote to leave the EU, the PM should stay”

As chair of the 1922 Committee, Graham Brady is a king among Tory backbenchers. So what does the ardent Eurosceptic make of David Cameron’s prospects in the EU referendum – and afterwards?

Enter Graham Brady’s office and you are treated to a magnificent panoramic view of the Palace of Westminster and Parliament Square. It is an appropriately grand vantage point for one of the most influential MPs. As the chairman of the Conservative backbench 1922 Committee, Brady is an essential barometer of Tory opinion. In recognition of this, he was one of the first guests to No 10 Downing Street in the hours following David Cameron’s general election victory. A prime minister with a majority of 12 – the smallest of any single-party government since October 1974 – must take permanent heed of his backbenchers.

I met Brady, 48, shortly before the start of Prime Minister’s Questions on 10 February. Among Conservative MPs below us in Portcullis House, there remained only one topic of discussion: Europe. Cameron’s draft agreement with the EU has failed to persuade many Eurosceptics that they should vote in favour of membership of the Union when the referendum is likely held on 23 June. Brady, who entered parliament in 1997 as the MP for Altrincham and Sale West, is one of those who intends to campaign for withdrawal.

“There is a very long-term problem that there is a massive difference between what Britain thought it was joining – the European Economic Community – and what it actually was joining,” he said. “There was no appetite or decision to join a political Europe . . . That is something that has always needed to be resolved in some way and I think the more the eurozone, in particular, integrates with the continuing crisis, the more we will have to see massive political and fiscal integration and probably, still, the departure of some of the weaker eurozone countries. As that process goes on, the United Kingdom has got to redefine its relationship in a meaningful way.”

In advance of the European Council summit in Brussels on 18-19 February, he warned that Cameron’s renegotiations had fallen far short. “The reforms that are being sought by the Prime Minister, while all welcome changes, don’t come anywhere near to that fundamental reform of the nature of our relationship with the EU.”

I asked Brady, who was elected to lead the 1922 Committee in 2010, how many of his Conservative colleagues he expected to join him. “It’s very hard to say. I’ve always thought that a clear majority of Conservative members of parliament are deeply unhappy about the shape of the current European Union. And probably a clear majority would have a preference of leaving the EU as it is today. I suspect that roughly 100 will declare that they’re campaigning for Britain to leave. But many more will be very sympathetic to that objective.”

His estimate of 100 is notably higher than the 50 to 70 predicted by Steve Baker, the co-chairman of Conservatives for Britain.

In recent weeks, Eurosceptics have complained as pro-EU cabinet ministers have campaigned for membership while front-bench opponents have remained “gagged”. Brady told me it was “not unreasonable” for Cameron to force them to abide by collective responsibility until the renegotiation had concluded. But, he added: “What is important is that once the deal is done things should be brought to a conclusion as rapidly as possible. I hope there will be a cabinet meeting, if not on the Friday after the Prime Minister returns, then on the Saturday morning, [so] that the cabinet can agree its collective position and also agree that those who don’t share that view are free to say so and free to campaign.”

Some MPs expect as few as five cabinet members to support EU withdrawal (Iain Duncan Smith, Chris Grayling, Priti Patel, Theresa Villiers and John Whittingdale) although others remain hopeful of persuading Boris Johnson and Michael Gove to join them. “I hope that everybody who is really committed to Britain’s future as a free, independent democracy will realise this is a key decision point,” Brady said.

“There’s no doubt that if Boris Johnson were to campaign for Britain to leave it would bring an energy and buzz to the campaign. Of course that would be welcome, and I hope that Michael Gove will resolve his dilemma in the same direction.”

I asked Brady if he was worried by what some Eurosceptics call “the Farage problem”: that the most prominent opponent of EU membership is also the most polarising. “Nigel Farage is very good at what he does,” he said of the Ukip leader. “He’s a very effective communicator with some audiences, so clearly he has a role in the campaign. Given the salience of the issue for him and his party, it would be unreasonable to expect him not to be prominent in the campaign. But he is a Marmite character and I think this is why it’s so important that there should be a wide range of different voices.”

Brady, who had just returned from a breakfast meeting in the City of London, told me that a number of business people have revealed to him that although their “institutional position is firmly that we should remain in the EU . . . privately their view is completely the opposite”.

Two days before we met, Cameron had been accused of “scaremongering” for warning that “the Jungle”, the refugee camp in Calais, could move to Dover in the event of EU withdrawal. Brady told me that the Prime Minister’s remarks were indeed “inaccurate” and that it was “enormously helpful of the French government to point out that it wasn’t going to happen”.

Were Britain to vote to leave the EU, as polls suggest is possible, many Tory MPs on both sides believe that Cameron would have to resign as Prime Minister. But Brady rejected this suggestion. “No. When we vote to leave the European Union I think it is very important that we have a period of stability. I think it would be hugely valuable to have an experienced team in place to deal with the renegotiation, I think it’s actually very important that the Prime Minister should stay.”

I noted that he referred to “when” Britain leaves the EU, suggesting he was confident of victory. “I’m always confident of victory,” he replied with a smile.

Given Cameron’s decision to pre-resign before the election by vowing to serve only two terms, there will be a Conservative leadership contest before 2020. I asked Brady whether, as some have suggested, the members’ ballot should be widened to include more than two candidates.

“The rules are constructed for each contest by the 1922 executive and agreed with the party board. The only stipulation in the constitution of the party is that we should provide ‘a choice’ to the party members. That has always been construed as a choice of two. I can’t see any reason why parliamentary colleagues would wish to reduce their own influence in the process by putting forward a larger field.”

The Education Secretary, Nicky Morgan, has argued that it is essential there be a female candidate (ideally herself). Brady offered her some advice: “I have very fond recollections of a woman leading the Conservative Party. I hope that if Nicky wants to launch her campaign seriously, she’ll talk to me about how we might promote more grammar schools and selective education as one of the ways that we can stimulate real social mobility in the country again – and she’ll have my support.” It was after the then shadow education secretary, David Willetts, argued in 2007 that grammar schools inhibited social mobility that Brady resigned as shadow minister for Europe.

If there is one stipulation that most Conservative members and MPs will make, it is that there be an anti-EU candidate in the field. I asked Brady whether he would consider standing himself.

“I say to people that I’m very happy with being the returning officer for any leadership contest,” he replied. But the man with a better feel for Conservative backbench opinion than any other ended our conversation with this prediction. “I do think it’s very likely that if we put two candidates forward to the party in the country, at least one of them will have been someone who campaigned for Britain to leave the EU.” 

George Eaton is political editor of the New Statesman.

This article first appeared in the 11 January 2016 issue of the New Statesman, The legacy of Europe's worst battle