Don't expect a green revolution in China soon

Educated, networked Chinese young people care about the environment – but that doesn't tell us about

Fascinating new research from the Carbon Trust, shows that Chinese 18-25 year olds put British ones to shame when it comes to caring - or, more accurately, claiming they care – about the environmental record of companies they do business with.

The difference between words and action isn't to be taken lightly, of course. The Carbon Trust asked young people in multiple countries whether they would "be more loyal" to a brand if they reduced their carbon footprint, and asked them if they would stop buying a product if a company "refused to commit to measuring and reducing its carbon footprint".

The first question relies rather heavily on unquantifiable definitions of "loyalty". The second is largely self-reported, and crucially avoids the follow-up question of whether the respondents have actually taken any action already. Talk is cheap.

Still, unless we are making bold claims about the respective likelihood of Chinese and British 18-25 year olds to lie to researchers, there is definitely a stronger feeling of consumer responsibility amongst the young people surveyed in China than here. Why might that be?

The breakdown of the responses might throw some light on the situation. Prior to speaking to the questioners, almost a third of Chinese respondents hadn't heard the term "carbon footprint", and another quarter of them had heard it but weren't sure what it means. These figures compare to just 4 per cent of British youths who hadn't heard the term, and another 18 per cent who had but didn't know it's meaning.

Since the "don't knows" and "don't understands" aren't filtered out of later questions, the Carbon Trust had to give them an explanation of what the term meant before they could proceed. This could explain part of the variation, depending on what the actual definition was. If they told those who didn't know the term that carbon footprint was "a measure of how much businesses contribute to global warning" we would expect different responses to if they merely said it was "a measure of how much carbon dioxide businesses produce".

When I asked, the Trust confirmed to me that the definition they provide is

A 'carbon footprint' measures the total greenhouse gas emissions caused directly and indirectly by a person, organisation, event or product.

Pretty neutral, then.

Another possible confounding factor can be found in the breakdown of employment status. Forty-five per cent of the Chinese respondents were in education, and 47 per cent were working; but the German centre for higher education estimates that, as of 2006, around 22 per cent of 18-22 year olds were in higher education. Since undergraduate ends at 23, and there as here, many enter the workforce rather than going on to study for a masters degree, the proportion for 23 to 25 year olds is likely to be even lower. Which strongly implies that the young Chinese people being interviewed were considerably wealthier than the average Chinese person.

I put this concern to the Trust, and they told me that:

"We used a sample which was representative of the population."

I have my doubts. In fact, my doubts should have been raised by the second line of the report, which reveals that the survey was conducted online. As of June 2010, China had 420 million internet users, 31.8 per cent of its population – and just 5.1 per cent of that was its rural population, as of 2007.

None of this is should detract from the findings of the study (well, maybe a little bit). Even if the sample isn't fully representative, the finding that educated, connected young Chinese people care more about exercising their consumer power in pursuit of green policy than their equivalents in Britain and America is interesting. But it does mean we shouldn't expect the full weight of the country's 1.3 billion people to be thrown behind the environment any time soon.

Pandas climb a tree in China. Credit: Getty

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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There are two sides to the Muslim segregation story

White families must also be prepared to have Muslim neighbours. 

Dame Louise Casey finally published her review on social integration in Britain. Although it mentions all communities, there is a clear focus on Muslim communities. However, the issues she raises - religious conservatism, segregation in some areas and Muslim women experiencing inequalities -  are not new. In this case, they have been placed in one report and discussed in the context of hindering integration. If we are truly committed to addressing these issues, though, we have a duty of care to discuss the findings with nuance, not take them out of context, as some tabloids have already done.

The review, for example, highlights that in some areas Muslims make up 85 per cent of the local population. This should not be interpreted to mean that Muslims are choosing to isolate themselves and not integrate. For a start, the review makes it clear that there are also certain areas in Britain that are predominantly Sikh, Hindu or Jewish.

Secondly, when migrants arrive in the UK, it is not unreasonable for them to gravitate towards people from similar cultural and faith backgrounds.  Later, they may choose to remain in these same areas due to convenience, such as being able to buy their own food, accessing their place of worship or being near elderly relatives.

However, very little, if any, attention is given to the role played by white families in creating segregated communities. These families moved out of such areas after the arrival of ethnic minorities. This isn't necessarily due to racism, but because such families are able to afford to move up the housing ladder. And when they do move, perhaps they feel more comfortable living with people of a similar background to themselves. Again, this is understandable, but it highlights that segregation is a two-way street. Such a phenomenon cannot be prevented or reversed unless white families are also willing to have Muslim neighbours. Is the government also prepared to have these difficult conversations?

Casey also mentions inequalities that are holding some Muslim women back, inequalities driven by misogyny, cultural abuses, not being able to speak English and the high numbers of Muslim women who are economically inactive. It’s true that the English language is a strong enabler of integration. It can help women engage better with their children, have access to services and the jobs market, and be better informed about their rights.

Nevertheless, we should remember that first-generation Pakistani and Bangladeshi women, who could not speak English, have proved perfectly able to bring up children now employed in a vast range of professions including politics, medicine, and the law. The cultural abuses mentioned in the review such as forced marriage, honour-based violence and female genital mutilation, are already being tackled by government. It would be more valuable to see the government challenge the hate crimes and discrimination regularly faced by Muslim women when trying to access public services and the jobs market. 

The review recommends an "Oath of Integration with British Values and Society" for immigrants on arrival. This raises the perennial question of what "British Values" are. The Casey review uses the list from the government’s counter-extremism strategy. In reality, the vast majority of individuals, regardless of faith or ethnic background, would agree to sign up to them.  The key challenge for any integration strategy is to persuade all groups to practice these values every day, rather than just getting immigrants to read them out once. 

Shaista Gohir is the chair of Muslim Women's Network UK, and Sophie Garner is the general secretary and a barrister.