Why I don’t want to become part of the lost generation

Youth unemployment is scarring a whole cohort of young people.

My name is Ava Patel, I’m 23 and I have a degree in Journalism from Nottingham Trent University. After I graduated I spent over a year looking for jobs and I finally got one manning the phones in a call centre. I’ve not just been rejected for journalism jobs but for manual work too, including shelf-stacking at a well-known supermarket, despite being qualified and making all the effort to get the job. The most common reply I’d get to an email or an application form I’d spent about 45 minutes completing was “Due to the high number of applications your application has not been successful on this occasion. We cannot provide any feedback.” I read the same message so many times that when I finally got the call centre job, I was over the moon. I’d often get advisors at the Job Centre whilst I was claiming Job Seekers Allowance asking me why I was even there, to which I’d simply reply, “can’t get a job.”

Countless rejections without feedback started to chip away at my confidence but when I found out other graduates were struggling to find employment too, I realised it was less to do with me and more to do with the fact that there simply aren’t enough jobs for young people. We are becoming the lost generation, there are over a million of us searching for work. We do have qualifications, work experience and drive, but we do not have the jobs to apply them to.

I finally got a position to work to raise awareness of youth unemployment as part of this year’s Channel 4’s Battlefront Campaign to tackle youth unemployment. I’ve had the opportunity to attend the Lib Dem Conference and the recent Channel 4 News Class of 2012 event hosted by Jon Snow, with contributions across the political spectrum, from MPs Damian Collins, Stella Creasy, David Milliband and Sainsbury’s CEO Justin King. While the debate was heated and passionate, not enough solutions were put forward. The Youth Contract only goes so far and all the goodwill behind work experience, training and apprenticeships schemes does not lead to job creation. We can have all the work experience in the world, but it won’t help us if there isn’t a paid, full time job at the end of it. We as young people need long term job creation, not more initiatives that provide short term solutions.

When I got the job to be a Battlefront campaigner it felt like my hard work and persistence had paid off. It almost felt surreal to think someone out there wanted to employ me, wanted to see all I had to offer. Part of Channel 4’s education output, this year Battlefront is focussing on the single most important issue facing young people today – the fact that over one million 18- to 24-year-olds in the UK today, according to the Office of National Statistics, are without a job. Youth unemployment is no longer a problem, but a disaster. And this is exactly what I said in the interview process. Along with three other campaigners we’re raising awareness of the issue on camera and online and my aim is to get young peoples’ voices heard. For too long employers and politicians have been calling young people job shy and lazy but for the vast majority of us this simply isn’t true. My ultimate aim is to speak to politicians about how they can provide solutions to make the labour market more accessible to young people. The current government’s answers to youth unemployment via the Work Programme and Youth Contract do not guarantee jobs and do not offer a sustainable long term solution. We lose £5bn per year in taxes and the economy loses £10bn per year in economic output because young people aren’t working [pdf], a crisis our country cannot afford, especially in the current economic climate.

In the past year alone youth unemployment has risen by 41 per cent (pdf) and it rose again this month. Young people like me, my friends and other Battlefront campaigners are suffering scarring effects of long-term unemployment and planning ahead for a life where we will never earn as much as previous generations. It’s no longer enough to give token gestures as we slowly lose our self-esteem, that’s not the tag line we want for the class of 2012.

Ava Patel is a Channel 4 Battlefront campaigner

A woman walks past a jobs board in Liverpool. Photograph: Getty Images
Getty Images
Show Hide image

Is there such a thing as responsible betting?

Punters are encouraged to bet responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly.

I try not to watch the commercials between matches, or the studio discussions, or anything really, before or after, except for the match itself. And yet there is one person I never manage to escape properly – Ray Winstone. His cracked face, his mesmerising voice, his endlessly repeated spiel follow me across the room as I escape for the lav, the kitchen, the drinks cupboard.

I’m not sure which betting company he is shouting about, there are just so many of them, offering incredible odds and supposedly free bets. In the past six years, since the laws changed, TV betting adverts have increased by 600 per cent, all offering amazingly simple ways to lose money with just one tap on a smartphone.

The one I hate is the ad for BetVictor. The man who has been fronting it, appearing at windows or on roofs, who I assume is Victor, is just so slimy and horrible.

Betting firms are the ultimate football parasites, second in wealth only to kit manufacturers. They have perfected the capitalist’s art of using OPM (Other People’s Money). They’re not directly involved in football – say, in training or managing – yet they make millions off the back of its popularity. Many of the firms are based offshore in Gibraltar.

Football betting is not new. In the Fifties, my job every week at five o’clock was to sit beside my father’s bed, where he lay paralysed with MS, and write down the football results as they were read out on Sports Report. I had not to breathe, make silly remarks or guess the score. By the inflection in the announcer’s voice you could tell if it was an away win.

Earlier in the week I had filled in his Treble Chance on the Littlewoods pools. The “treble” part was because you had three chances: three points if the game you picked was a score draw, two for a goalless draw and one point for a home or away win. You chose eight games and had to reach 24 points, or as near as possible, then you were in the money.

“Not a damn sausage,” my father would say every week, once I’d marked and handed him back his predictions. He never did win a sausage.

Football pools began in the 1920s, the main ones being Littlewoods and Vernons, both based in Liverpool. They gave employment to thousands of bright young women who checked the results and sang in company choirs in their spare time. Each firm spent millions on advertising. In 1935, Littlewoods flew an aeroplane over London with a banner saying: Littlewoods Above All!

Postwar, they blossomed again, taking in £50m a year. The nation stopped at five on a Saturday to hear the scores, whether they were interested in football or not, hoping to get rich. BBC Sports Report began in 1948 with John Webster reading the results. James Alexander Gordon took over in 1974 – a voice soon familiar throughout the land.

These past few decades, football pools have been left behind, old-fashioned, low-tech, replaced by online betting using smartphones. The betting industry has totally rebooted itself. You can bet while the match is still on, trying to predict who will get the next goal, the next corner, the next throw-in. I made the last one up, but in theory you can bet instantly, on anything, at any time.

The soft sell is interesting. With the old football pools, we knew it was a remote flutter, hoping to make some money. Today the ads imply that betting on football somehow enhances the experience, adds to the enjoyment, involves you in the game itself, hence they show lads all together, drinking and laughing and putting on bets.

At the same time, punters are encouraged to do it responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly. Responsibly and respect are now two of the most meaningless words in the football language. People have been gambling, in some form, since the beginning, watching two raindrops drip down inside the cave, lying around in Roman bathhouses playing games. All they’ve done is to change the technology. You have to respect that.

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 05 February 2015 issue of the New Statesman, Putin's war