Marissa Mayer, Google's 20th employee, becomes Yahoo!'s new CEO

A move up and out for Google's star

Marissa Mayer, a Silicon Valley veteran who was previously the head of local, maps and location services at Google, has been hired by Yahoo! to come in as their new CEO, their third in ten months and fifth in three years.

Mayer is one of Google's superstars. As the company's 20th employee, she is responsible for much of the backbone of the company, from the iconic simple white homepage (the original was never as good looking) to some of the its strongest products, such as GMail, Google Images and Google News. She was also Google's first female engineer, and has consistently been one of the most important players.

But Mayer also hit a ceiling at Google. The "triumvirate" of co-founders Larry Page and Sergey Brin and the company's longest-running CEO, Eric Schmidt, was impossible to break into, leaving her one tier down. She still ran a very important department, and was on the company's operating committee, but there was little to no chance of her moving to one of the top jobs. Even though it comes as a surprise, then, her departure makes sense.

From Yahoo!'s point of view, choosing Mayer is very important for one key choice the company has to make: whether to turn towards media, or remain a tech company. Like AOL, another internet services company which leveraged its "portal" into a powerful content provision network, Yahoo! is a valuable media company in its own right, and many had assumed that its new CEO would come from that realm. But the inference one can draw from the hiring of Mayer is that Yahoo! views itself as a tech company first and foremost, and is trying to get that house in order before it goes anywhere further.

Neither arm of the company has been particularly well run for the past few years, and Mayer has her work cut out for her. PaidContent reports the board's belief that "most of the company is search and mail and the home page," core competencies which Mayer will be familiar with, but which are also undoubtedly withering under Yahoo! as it is currently constituted.

And when it comes to more forward-looking services, Yahoo! has a poor history indeed. The company has previously acquired and killed – or as good as killed – the popular companies Flickr and Del.icio.us, earning it a twin reputation of being dangerous to be bought by and not the sort of place you want to keep your data. Mayer will have to work hard to overcome that reputation, and if the company can't buy its way out of the trouble, it will have to innovate instead, particularly when it comes to the mobile sector, where it has barely any presence at all.

Mayer has a peculiar set of incentives going into her new role. Having started at Google long before the company was profitable, she spent a lot of time being paid in equity: equity which is now extremely valuable. As a result, she is probably one of the few CEOs of a Fortune 500 company for whom her actual remuneration doesn't really count for much. Whether this is a good thing, allowing her to focus on the long term without worrying about the source of her next paycheck, or a bad thing, enabling her to take the sort of risks that no one ever would if they had "skin in the game", remains to be seen.

She is also a example of a woman determined to, in the words of a current debate, "have it all": Mayer is expecting a son in early October. The Yahoo! board didn't know that when they first approached her, but were reportedly unconcerned when they found out last Wednesday. Mayer, for her part, doesn't expect it to conflict with her new role. She told Fortune:

I like to stay in the rhythm of things. My maternity leave will be a few weeks long and I'll work throughout it.

Marissa Mayer. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Theresa May’s stage-managed election campaign keeps the public at bay

Jeremy Corbyn’s approach may be chaotic, but at least it’s more authentic.

The worst part about running an election campaign for a politician? Having to meet the general public. Those ordinary folk can be a tricky lot, with their lack of regard for being on-message, and their pesky real-life concerns.

But it looks like Theresa May has decided to avoid this inconvenience altogether during this snap general election campaign, as it turns out her visit to Leeds last night was so stage-managed that she barely had to face the public.

Accusations have been whizzing around online that at a campaign event at the Shine building in Leeds, the Prime Minister spoke to a room full of guests invited by the party, rather than local people or people who work in the building’s office space.

The Telegraph’s Chris Hope tweeted a picture of the room in which May was addressing her audience yesterday evening a little before 7pm. He pointed out that, being in Leeds, she was in “Labour territory”:

But a few locals who spied this picture online claimed that the audience did not look like who you’d expect to see congregated at Shine – a grade II-listed Victorian school that has been renovated into a community project housing office space and meeting rooms.

“Ask why she didn’t meet any of the people at the business who work in that beautiful building. Everyone there was an invite-only Tory,” tweeted Rik Kendell, a Leeds-based developer and designer who says he works in the Shine building. “She didn’t arrive until we’d all left for the day. Everyone in the building past 6pm was invite-only . . . They seemed to seek out the most clinical corner for their PR photos. Such a beautiful building to work in.”

Other tweeters also found the snapshot jarring:

Shine’s founders have pointed out that they didn’t host or invite Theresa May – rather the party hired out the space for a private event: “All visitors pay for meeting space in Shine and we do not seek out, bid for, or otherwise host any political parties,” wrote managing director Dawn O'Keefe. The guestlist was not down to Shine, but to the Tory party.

The audience consisted of journalists and around 150 Tory activists, according to the Guardian. This was instead of employees from the 16 offices housed in the building. I have asked the Conservative Party for clarification of who was in the audience and whether it was invite-only and am awaiting its response.

Jeremy Corbyn accused May of “hiding from the public”, and local Labour MP Richard Burgon commented that, “like a medieval monarch, she simply briefly relocated her travelling court of admirers to town and then moved on without so much as a nod to the people she considers to be her lowly subjects”.

But it doesn’t look like the Tories’ painstaking stage-management is a fool-proof plan. Having uniform audiences of the party faithful on the campaign trail seems to be confusing the Prime Minister somewhat. During a visit to a (rather sparsely populated) factory in Clay Cross, Derbyshire, yesterday, she appeared to forget where exactly on the campaign trail she was:

The management of Corbyn’s campaign has also resulted in gaffes – but for opposite reasons. A slightly more chaotic approach has led to him facing the wrong way, with his back to the cameras.

Corbyn’s blunder is born out of his instinct to address the crowd rather than the cameras – May’s problem is the other way round. Both, however, seem far more comfortable talking to the party faithful, even if they are venturing out of safe seat territory.

Anoosh Chakelian is senior writer at the New Statesman.

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