What do the unemployment figures actually show?

There was no good news in today's figures -- and this is just the beginning.

The awful unemployment numbers today came as no surprise to those of us who have been arguing these many months that George Osborne's economic strategy is disastrous for the British economy. There was never the slightest prospect of a expansionary fiscal contraction in the depths of a once-in-a-century financial crisis.

This is all likely to get a lot worse over the next few months. Unemployment rising, the number of jobs and total hours falling and rising unemployment durations. There was no good news.

David Cameron, master of understatement, admitted at PMQs today, at which he took a batterring over the economy, that the numbers were "disappointing". Indeed, Labour today accused Cameron of "bluster, evasion and untruths" in his attempt to defend what they called his "failing economic record". Liam Byrne, Labour's shadow work and pensions secretary, said:

David Cameron's complacency today was simply breathtaking. And, under pressure to explain why unemployment is rising and the economy flatlining, he once again resorted to bluster and evasion and got his figures badly wrong.

So what did the ONS data release actually show, rather than what the Prime Minister wished they showed?

1. An increase in ILO unemployment of 80,000 on the rolling May-July quarter, going over the 2.5 million mark. The unemployment rate remains at 7.9 per cent.

2. The more timely claimant count for August increased by 20,000.

3. There was a growth of 29,000 of discouraged workers, who were out of the labour force but reported that they wanted a job

4. Employment fell by 69,000 on the quarter but was up 24,000 on the year. Workforce jobs were down 100,000 on the quarter and down 41,000 on the year.

5. Public-sector jobs fell 111,000 on the quarter and 240,000 on the year, contrary to what Cameron falsely claimed at PMQs today. Private-sector jobs were up 41,000 on the quarter and 264, 000 on the year. This is approximately half the 500,000 jobs that Osborne recently claimed had been created under his watch. It is becoming clear, as we get more data, that most of the jobs created were under Darling's watch.

These numbers are set to worsen further and as each month goes by, it will become increasingly obvious that private-sector job creation is slowing fast. Time to own these numbers, George. Your policy is failing fast.

6. Hours picked up a little, but as I suggested in an earlier blog, the decline observed over the past couple of months was not just because of bank holidays, as David Smith recently claimed on his blog. Total hours were 914.3 million on the quarter, down from 921.3 million in May-July 2010 when the coalition took office.

7. Youth unemployment rose by 78,000 on the quarter to 973,000. Especially worrying was the rise of 35,000 of 18-to-24-year-olds on the quarter who had been unemployed for 12 months or more. The number of 18-to-24-year-olds on the claimant count for at least 12 months was also up on the month. Long duration unemployment is especially bad and shamefully, the government seems to have no policy to deal with this growing problem.

8. Wage pressure remains benign. Regular pay rose by 1.7 per cent on the month so, with inflation at 4.5 per cent, driven primarily by Osborne's VAT increase, most workers are having real pay cuts.

9. Scotland was the only region that saw falling unemployment on the quarter.

This is just the start of a flood of dreadful economic news that is expected to hit us over the next couple of months. The coalition government's economic strategy is in tatters.

Ed Balls and Ed Milband are going to have a field day with Natalie Rowe's -- aka Mistress Pain -- claims of Osborne's cocaine use and his interest in her work as a dominatrix. Talk of paddles, whips, chains and handcuffs are certainly not going to do much for his credibility, which is already in tatters as the economy tanks. Osborne's sneering is going to come back to haunt him. The Labour leader today suggested at PMQs that the Chancellor had "lashed himself to the mast. Not for the first time perhaps!"

Sadly, the coalition appears to believe that unemployment is a price worth paying. I suspect that the British people will have something to say about that.

David Blanchflower is economics editor of the New Statesman and professor of economics at Dartmouth College, New Hampshire

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.