The Gerald Ratner Garland for Brand Promotion Failure:
As the games have rolled on, these stories have died down, but there haven’t half been some crackers. For all the joy, one needs to remember that this is a deeply corporate event: the organisers were so desperate to snuff out un-Olympic sponsors they even taped over the handryers in the toilets. Even better, an official investigation was even launched into the athletes’ use of illicit condoms.
In this febrile atmosphere, kudos to this press release from RealStaffing recruitment agency: “If you are looking for the next Bradley Wiggins (of financial accounting) or Philips Idowu (of Project Accounting) to see your team over the finish line this summer then get in touch...”
But the winner is easily McDonald’s, with the bizarre stand-off over chip sales in the Olympic Park. According to business information group Precise, the company has generated net negative sentiment across social media over the course of the Olympics. Well done to all involved.
The “Hello, Harvey Weinstein? Have I Got An Option For You” Trophy for Inspirational Stories:
There are too many here, most involving women. Gemma Gibbons won silver from 42nd in the world, thanking her recently-deceased mother who had ferried her on public transport to every class. For Taekwondo medallist, Jade Jones, the people of the small Welsh town of Flint helped her raise funding. Another competitor, Sarah Stevenson, lost both parents in the space of three months and suffered a devastating knee injury, yet still managed to compete. Boxer Nicola Adams – so skilful, so damn cool – worked as a painter and decorator and as an extra on Coronation Street to finance her dreams. I also think this guy has to be in with a shout, just for managing to play on. Christ.
But anyway, the winner is diver Chris Mears. He was never going to get a medal. But in 2009, after rupturing his spleen and losing five pints of blood just before the Youth Olympics in Sydney, his parents were told their son had a 5 per cent chance of surviving the operation. You’ll pardon me for saying it’s not the winning that matters...
The “Damn, If Only Andy Coulson Wasn’t Busy” Plaque for Misfiring Political Involvement
There have been a number of successes which, in any other country, would be an almighty failure. Most people found Jeremy Hunt’s unfortunate bellend incident endearing and somehow managed to overlook his meeting with Rupert Murdoch at the pool. They did the same for Boris Johnson, and likewise giggled as he found himself suspended from a zip wire. Aidan Burley MP, it’s fair to say, hasn’t come out of the games quite so unscathed, but given he’d previously been known as the guy who went on a stag do where people dressed as Nazis, some would say merely being perceived as crass is a result.
But the overwhelming winner has to be David Cameron. It started with “The Curse of Cameron”, as the Prime Minister gamely sped around the events in the hope of spotting a Gold, ruining the dreams of scores of British athletes (apparently). It got worse when a photo was released of him watching the games at home. Cue a thousand people firing up photoshop for giggles. Then he said some stupid things about Indian Dancing in schools. And then someone found footage from prior to the games of him playing table tennis with Barack Obama. Boy, does he suck.
The Daily Mail Newsdesk Ribbon for Totally Missing the Point
Too many. Huge amounts of crap being spoken by columnists and online about how the Olympics tells us something New and Profound about footballers, as if every footballer is John Terry. Huge amounts of crap being spoken by the right on the death of competitive sport and on the left about how PE teachers are mean. The Daily Mail railing against mixed race marriages and papping the athletes. On the latter, the Guardian joining in. French protests against British cycling’s “Magic Wheels” (GB cycling performance director: “They’re very round”).
The runner up? Piers Morgan. Complains about the national anthem not being sung by various athletes, is righteously slapped down, and to save face complains about a faked picture (you may recall why he left the Mirror).
The overwhelming winner: Surrey police, who arrested a 54-year-old spectator for a “public order offence”, saying he failed to smile or seem to enjoy the men’s cycling road race. He has Parkinson’s disease.
The Official New Statesman Shield for Olympic Spirit
In a field containing the British Men’s Eight going for gold and getting bronze rather than a likely silver, the classy Kirani James ignoring the faux-controversy and swapping bibs with Oscar Pistorius, and the various hugs, cuddles and kisses between competitors that followed every event, it takes something special to win. So (sob) I’m giving it to the thousands of Games Makers. Thank you, all.
The Instagram Hipster Rosette for Photography
So many here. Something dodgy in the water. Something else dodgy in the water. Usain Bolt’s photos after his win. Also, another photo involving Usain Bolt. X-rated action in the water polo. Team Rwanda at a bus stop. Ruben Limardo on the tube.
But I’m going to go with this picture of runners shimmering behind the Olympic Flame.
The Archimedes Presentation Salver for A Good Idea
Gary Naylor suggests that we should see gold, silver and bronze plaques on the walls of every medal-winners school.
The Fowler’s Modern Dictionary Bowl for Services to Language
Turns out “medal” as a verb dates actually back to Byron, but well done to the Guardian style guide for hoping this is the first occasion where people use “brink” correctly, rather than “cusp”, wrongly.
The Bert le Clos Silver Tankard for Heartwarming Parenting
That’s it: we’re done. I’d just like to thank my coaches, family, friends and...sorry, it’s all too much. Enjoy the Closing Ceremony everyone....
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