Alan White's Olympics diary: The 2012 Olympics alternative awards

Yes, it’s the laziest of all journalistic tropes. But still, what would any sporting event be without an alternative set of awards?

The Gerald Ratner Garland for Brand Promotion Failure:

As the games have rolled on, these stories have died down, but there haven’t half been some crackers. For all the joy, one needs to remember that this is a deeply corporate event: the organisers were so desperate to snuff out un-Olympic sponsors they even taped over the handryers in the toilets. Even better, an official investigation was even launched into the athletes’ use of illicit condoms.

In this febrile atmosphere, kudos to this press release from RealStaffing recruitment agency: “If you are looking for the next Bradley Wiggins (of financial accounting) or Philips Idowu (of Project Accounting) to see your team over the finish line this summer then get in touch...”

But the winner is easily McDonald’s, with the bizarre stand-off over chip sales in the Olympic Park. According to business information group Precise, the company has generated net negative sentiment across social media over the course of the Olympics. Well done to all involved.

The “Hello, Harvey Weinstein? Have I Got An Option For You” Trophy for Inspirational Stories:

There are too many here, most involving women. Gemma Gibbons won silver from 42nd in the world, thanking her recently-deceased mother who had ferried her on public transport to every class. For Taekwondo medallist, Jade Jones, the people of the small Welsh town of Flint helped her raise funding.  Another competitor, Sarah Stevenson, lost both parents in the space of three months and suffered a devastating knee injury, yet still managed to compete. Boxer Nicola Adams – so skilful, so damn cool – worked as a painter and decorator and as an extra on Coronation Street  to finance her dreams. I also think this guy has to be in with a shout, just for managing to play on. Christ.

But anyway, the winner is diver Chris Mears. He was never going to get a medal. But in 2009, after rupturing his spleen and losing five pints of blood just before the Youth Olympics in Sydney, his parents were told their son had a 5 per cent chance of surviving the operation. You’ll pardon me for saying it’s not the winning that matters...

The “Damn, If Only Andy Coulson Wasn’t Busy” Plaque for Misfiring Political Involvement

There have been a number of successes which, in any other country, would be an almighty failure. Most people found Jeremy Hunt’s unfortunate bellend incident endearing and somehow managed to overlook his meeting with Rupert Murdoch at the pool. They did the same for Boris Johnson, and likewise giggled as he found himself suspended from a zip wire. Aidan Burley MP, it’s fair to say, hasn’t come out of the games quite so unscathed, but given he’d previously been known as the guy who went on a stag do where people dressed as Nazis, some would say merely being perceived as crass is a result.
But the overwhelming winner has to be David Cameron. It started with “The Curse of Cameron”, as the Prime Minister gamely sped around the events in the hope of spotting a Gold, ruining the dreams of scores of British athletes (apparently). It got worse when a photo was released of him watching the games at home. Cue a thousand people firing up photoshop for giggles. Then he said some stupid things about Indian Dancing in schools. And then someone found footage from prior to the games of him playing table tennis with Barack Obama. Boy, does he suck.

The Daily Mail Newsdesk Ribbon for Totally Missing the Point

Too many. Huge amounts of crap being spoken by columnists and online about how the Olympics tells us something New and Profound about footballers, as if every footballer is John Terry. Huge amounts of crap being spoken by the right on the death of competitive sport and on the left about how PE teachers are mean. The Daily Mail railing against mixed race marriages and papping the athletes. On the latter, the Guardian joining in. French protests against British cycling’s “Magic Wheels” (GB cycling performance director: “They’re very round”).  

The runner up? Piers Morgan. Complains about the national anthem not being sung by various athletes, is righteously slapped down, and to save face complains about a faked picture (you may recall why he left the Mirror).

The overwhelming winner: Surrey police, who arrested a 54-year-old spectator for a “public order offence”, saying he failed to smile or seem to enjoy the men’s cycling road race. He has Parkinson’s disease.

Other awards:
The Official New Statesman Shield for Olympic Spirit

In a field containing the British Men’s Eight going for gold and getting bronze rather than a likely silver, the classy Kirani James ignoring the faux-controversy and swapping bibs with Oscar Pistorius, and the various hugs, cuddles and kisses between competitors that followed every event, it takes something special to win. So (sob) I’m giving it to the thousands of Games Makers. Thank you, all.

The Instagram Hipster Rosette for Photography

So many here. Something dodgy in the water. Something else dodgy in the water. Usain Bolt’s photos after his win. Also, another photo involving Usain Bolt. X-rated action in the water polo. Team Rwanda at a bus stop. Ruben Limardo on the tube.

But I’m going to go with this picture of runners shimmering behind the Olympic Flame.

The Archimedes Presentation Salver for A Good Idea

Gary Naylor suggests that we should see gold, silver and bronze plaques on the walls of every medal-winners school.

The Fowler’s Modern Dictionary Bowl for Services to Language

Turns out “medal” as a verb dates actually back to Byron, but well done to the Guardian style guide for hoping this is the first occasion where people use “brink” correctly, rather than “cusp”, wrongly.

The Bert le Clos Silver Tankard for Heartwarming Parenting

Fending off stern competition from Aly Raisman’s parents and Chris Hoy’s mother, this goes to Bert le Clos. Let’s watch him again shall we?

That’s it: we’re done. I’d just like to thank my coaches, family, friends and...sorry, it’s all too much. Enjoy the Closing Ceremony everyone....

Want more? Jumbo Odds and Ends

The official London 2012 auction: everything must go.

The man with the wooden leg who won six gold medals.

Nice Vanity Fair feature on Olympic athletes of the past: where are they now?

Another great Olympic story: “The Flying Housewife”, from the 1948 Olympics.

Dr David Wright volunteered in 1948, and in 2012.

Is lactic acid to blame for Olympic pain?

Brilliant Ed Caesar piece on the Irish priest who trains Kenyan Olympians.

Nicola Adams’s dog watches her claim gold.

Best. Hashtag. Ever.

How would the ancient empires be doing today?

The BBC’s “20 things you may not have spotted” feature was excellent; so too its follow-up.

The physics of diving.

And the physics of cycling.

Steeplechase competitor’s awesome medal dance.

A love letter to the BBC.

How far do athletes travel?

Anyone else remember when high jump gold medal winner Ivan Ukhov competed drunk? (via 22 words).

Incredible Facebook album of 1948 Olympians.

The scariest British fan of them all.

Young athlete explains how he ran away from trouble last August.
 

The Olympic flame. Photograph: Getty Images

Alan White's work has appeared in the Observer, Times, Private Eye, The National and the TLS. As John Heale, he is the author of One Blood: Inside Britain's Gang Culture.

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Indie band The 1975 want to “sue the government” over the Electoral Commission’s latest advert

Frontman Matt Healy perhaps isn’t aware that the Electoral Commission is not, in fact, the government (or believes that this is part of a wider conspiracy).

How do you make registering to vote in the EU Referendum cool? It sounds like something  from The Thick of It, but judging by the Electoral Commission’s latest TV ad for their new voting guide, this was a genuine question posed in their meetings this month. The finished product seems inspired by teen Tumblrs with its killer combination of secluded woodlands, vintage laundrettes and bright pink neon lighting.

But indie-pop band The 1975 saw a different inspiration for the advert: the campaign for their latest album, I Like It When You Sleep For You Are So Beautiful Yet So Unaware Of It (Yes, a title perhaps even more cumbersome than “The EU Referendum - You Can’t Miss It (Phase One)”).

Lead singer Matt Healy posted a picture of the guide with the caption “LOOK OUT KIDZ THE GOVERNMENT ARE STEALING OUR THOUGHTS!!” back on 17 May. The release of the TV spot only furthered Healy’s suspicions:

Healy perhaps isn’t aware that the Electoral Commission is not, in fact, the government (or believes that this is part of a wider conspiracy).

The 1975’s manager, Jamie Oborne, was similarly outraged.

Oborne added that he was particularly “disappointed” that the director for the band’s video for their song “Settle Down”, Nadia Marquard Otzen, also directed the Electoral Commission’s ad. But Otzen also directed the Electoral Commission’s visually similar Scottish Referendum campaign video, released back in September 2014: almost a year before The 1975 released the first promotional image for their album on Instagram on 2 June 2015.

Many were quick to point out that the band “didn’t invent neon lights”. The band know this. Their visual identity draws on an array of artists working with neon: Dan Flavin’s florescent lights, James Turrell’s “Raemar pink white”, Nathan Coley’s esoteric, and oddly-placed, Turner-shortlisted work, Bruce Nauman’s aphoristic signs, Chris Bracey’s neon pink colour palette, to just name a few – never mind the thousands of Tumblrs that undoubtedly inspired Healy’s aesthetics (their neon signs were exhibited at a show called Tumblr IRL). I see no reason why Otzen might not be similarly influenced by this artistic tradition.

Of course, The 1975 may be right: they have helped to popularise this particular vibe, moving it out of aesthetic corners of the internet and onto leaflets dropped through every letterbox in the country. But if mainstream organisations weren’t making vaguely cringeworthy attempts to jump on board a particular moment, how would we know it was cool at all?

Anna Leszkiewicz is a pop culture writer at the New Statesman.