Valve panics as Windows 8 prepares to drink Steam's milkshake

Platform owners gear up to leverage their power.

Gabe Newell, the auteur head of Valve, has threatened to move his company's digital distribution platform, Steam, to Linux in response to the locked-down nature of Windows 8. Newell called the new release "a catastrophe for everyone in the PC space", which would lead to several hardware manufacturers leaving the market.

Ars Technica's Peter Bright reports:

He attributed Valve's success to the PC's open nature, saying that the company "wouldn't exist" without either the PC or "the openness of the platform." That openness is under threat, though. Newell argues that there is a "strong temptation" to close the platform, because the platform's developers "look at what they can accomplish when they limit the competitors’ access to the platform, and they say 'That's really exciting.'"

But it's not just the "locked down" nature of the platform that scares Newell. His real concern is what Microsoft is doing with Xbox Live integration. If you download a game from the Windows 8 app store – and only from the Windows 8 app store – you get achievements, access to your friend list, and other perks that come with Microsoft's online gaming service. Steam, Valve's own app store and a tidy little earner, may find it difficult to compete. A similar squeeze is happening on the Mac, where Apple's App Store has, from yesterday, integration with their Game Centre service.

The threat to move to Linux also has a side-benefit for Valve. Their Linux client, like much on the platform, is community-developed. Dangling the carrot of more games being made available is likely to motivate that community to put extra effort into the project, and that effort will both improve the Linux client and, far more importantly, improve the Mac OS X client, which runs on the same architecture.

The problem facing Valve is similar to that facing Netflix: they are a middleman in a world which is fast doing away with them. Matt Yglesias details the problems faced by the movie streaming service:

My wife are streaming-only Netflix customers and we love it and use it all the time. But the reason we use it is that it has a lot of content that we like. But it's really not clear why this should be the case. Apple makes the box we use to facilitate streaming video, Comcast owns the pipes along which the video streams, and various production companies own the copyrights to the content we stream. Netflix has basically no leverage point in this battle. Right now it has the rights to a fair amount of content that I want to watch, but I see no reason for confidence that they'll be able to continue securing those rights in the long term.

Valve isn't in quite such a pickle. They are still an extremely popular developer, and while Steam is required for Team Fortress 2 and CounterStrike: Source, it will remain installed on a large number of gaming PCs. But the idea that, in the long term, it will carry on selling games from competing publishers seems unlikely. The two end games seem to be publisher-level fragmentation, or platform-level monopolisation.

The front page of Steam.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.