Valve panics as Windows 8 prepares to drink Steam's milkshake
Platform owners gear up to leverage their power.
By Alex Hern Published 26 July 2012 12:03
Gabe Newell, the auteur head of Valve, has threatened to move his company's digital distribution platform, Steam, to Linux in response to the locked-down nature of Windows 8. Newell called the new release "a catastrophe for everyone in the PC space", which would lead to several hardware manufacturers leaving the market.
Ars Technica's Peter Bright reports:
He attributed Valve's success to the PC's open nature, saying that the company "wouldn't exist" without either the PC or "the openness of the platform." That openness is under threat, though. Newell argues that there is a "strong temptation" to close the platform, because the platform's developers "look at what they can accomplish when they limit the competitors’ access to the platform, and they say 'That's really exciting.'"
But it's not just the "locked down" nature of the platform that scares Newell. His real concern is what Microsoft is doing with Xbox Live integration. If you download a game from the Windows 8 app store – and only from the Windows 8 app store – you get achievements, access to your friend list, and other perks that come with Microsoft's online gaming service. Steam, Valve's own app store and a tidy little earner, may find it difficult to compete. A similar squeeze is happening on the Mac, where Apple's App Store has, from yesterday, integration with their Game Centre service.
The threat to move to Linux also has a side-benefit for Valve. Their Linux client, like much on the platform, is community-developed. Dangling the carrot of more games being made available is likely to motivate that community to put extra effort into the project, and that effort will both improve the Linux client and, far more importantly, improve the Mac OS X client, which runs on the same architecture.
The problem facing Valve is similar to that facing Netflix: they are a middleman in a world which is fast doing away with them. Matt Yglesias details the problems faced by the movie streaming service:
My wife are streaming-only Netflix customers and we love it and use it all the time. But the reason we use it is that it has a lot of content that we like. But it's really not clear why this should be the case. Apple makes the box we use to facilitate streaming video, Comcast owns the pipes along which the video streams, and various production companies own the copyrights to the content we stream. Netflix has basically no leverage point in this battle. Right now it has the rights to a fair amount of content that I want to watch, but I see no reason for confidence that they'll be able to continue securing those rights in the long term.
Valve isn't in quite such a pickle. They are still an extremely popular developer, and while Steam is required for Team Fortress 2 and CounterStrike: Source, it will remain installed on a large number of gaming PCs. But the idea that, in the long term, it will carry on selling games from competing publishers seems unlikely. The two end games seem to be publisher-level fragmentation, or platform-level monopolisation.
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7 comments
I would love it if they went to Linux. When is netflix going to get on linux?
i used to be a console gamer and i see where microsoft is now realizinig that PC Gaming is still far more popular. i only use windows and Linux and will always use steam. i see an advantage to gaming on linux anyway as the system requires far more less resources to run which in turn gives lower end pc's a chance to play games. im not saying your gonna get a Ultra HIGH Settings on CS:S but at least run it with low settings and High Framerate weapons and models. i really dont see Steam going away though. Valva has the market in creating a action packed game and they support the indie sector also. i play more Steam Greenlight games than the main stream ones. Its kinda of like supporting local music and Steam is the one that will never sell out
I'd rather miss out on Microsoft Achievement points and just buy the game from Steam still.
Love Steam, had it installed for 10 years now, very useful.
"Steam, Valve's own app store and a tidy little earner, may find it difficult to compete."
LOL. Steam is not just a "tidy little earner", it is the Market leader with an 8 year head start. Incidental Microsoft already has a games network in the shape of Games for Windows Live which has been hugely unpopular with gamers who cite issues with getting access to game updates as well as restrictive licensing terms.
If you want to know the direction that the PC games market is moving you should take a look at Rockstar's Social Club which shows how larger publishers want to connect with their fans. For Steam, Origin or Windows to be competitive and attract these publishers they will need to be flexible and open to supporting new ideas.
Now ask any gamer if "Flexible" and "Openness" are words which spring to mind when they think of Microsoft.
I am very interested in your blog, thank you for sharing.
It's typical monopoly tactics, and shouldn't be allowed on Microsoft's part. For that matter it's dodgy on other platforms too.
This would be brilliant news for gaming on Linux.
I’m happy if this happens, Linux is free and could ultimately provide a better platform for games development if serious investment from the likes of Valve was ploughed into it.
I think this is exciting and long term has the scope to seriously lower the cost of entry into the best gaming platform and cause a shift from very expensive console gaming. Bring it on, F**K M$.