Mad Men: season 5, episode 10

Old names and faces and a masterclass in flirting.

We knew there was friendship there. We also knew - from an aside remark way back in Season One – that he’d never tried it with her. But my goodness, Don and Joan. What sexual tension, what a thrill! “God, you’re irresistible,” she tells him. From the jukebox sweet Doris Day sings “A Christmas Waltz” (the episode’s title), but the real dance is taking place at the bar. Take note: this is how it looks when Mad Men’s most sexual creatures try and out-flirt each other. “You want to dance?” . . . “You and me, in Midtown? You with that look on your face?” “What look, baby?” Irresistible. 

It’s a seductive quality both characters possess in abundance that we haven’t seen for so long. And we reminisce along with them: Burt Peterson and Freddy Rumsen, their standing argument that Joan was a lesbian. We remember those names and faces, those Sterling Cooper days, too. Elsewhere in the episode Paul Kinsey, absent since Season Three, reappears. As does Bobbie Barrett, that alluring old flame of Don’s, in his use of her phrase “I like being bad and going home and being good.” While the affair was “a disaster,” Joanie knows better, purring at him “You enjoyed every minute of it”. 

But it truly was a disaster – his car accident with the comedian’s wife lead, eventually, to the collapse of his marriage with Betty. At the end of the scene Don leaves the bar unsettled and a little upset; Joan has touched a raw nerve. Some men are just promiscuous, she says. Or can’t be satisfied, or recognise what they have. Driving the Jaguar at top speed, shifting gears to accelerate, Don’s inner turmoil has been stoked. Earlier he tells Joan the car does nothing for him. “It’s because you’re happy; you don’t need it,” she replies. But he is turned on by the car, isn't he?

The Jaguar E-type is of course more than a car. It’s the most beautiful car of all time, an export, glossy red – the perfect symbol of consumerism. If there’s a clear theme to the episode it’s this. Paul Kinsey returns as a Hare Krishna – he “rejects the material world” – but really what he wants is his woman and some money (maybe a farm, though even that requires of him “a little less recruiting and a little more working,” Harry notes). There are others cheating and spending: Lane forges Don’s signature (a double-fake of the Draper identity) for an advance to cover himself against the taxman; Roger offers to pay Kevin (his baby son with Joan) through college, though it’s a “short term” attempt to fix their relationship.

And there’s the play, America Hurrah: “I like to have a can of beer in my hand as I watch the beer ads,” declares the actor. But TV makes him sick - every channel on it. "It’s about the emptiness of consumerism," says Megan. But Don’s job is to encourage people to buy things. He’s selfish, she says, and smashes her plate of spaghetti with as much force as Joan, upon receiving her divorce papers, smashes the model Mohawk. 

Nostalgia and materialism – the two themes in play here – weave so cleverly. With three episodes in Season Five remaining, Don may have reached a crossroads where his work and marriage diverge (doesn't Megan seem more and more a catalyst than a character?). “This time last year,” Don tells his colleagues, the company was at crisis point. Now they must sink or “swim the English channel” to “drown in champagne”. It’s an inspiring speech, one we haven’t heard him deliver in years, and the car, and worldwide recognition, is the prize. At the beginning of the episode Don tells Pete the Jaguar pitch “sounds like a lot of work", before going to nap on his office couch. Now he’s taking off his jacket. If Draper's back, is Megan out?

Read the Mad Men series blog

Joan as Rita Hayworth, Don as Aly Khan? Photo: AMC

Alice Gribbin is a Teaching-Writing Fellow at the Iowa Writers' Workshop. She was formerly the editorial assistant at the New Statesman.

Screenshot of Black Mirror's Fifteen Million Merits.
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How likely are the plots of each Black Mirror episode to happen?

As the third series is on its way, how realistic is each instalment so far of the techno-dystopian drama? We rate the plausibility of every episode.

What if horses could vote? What if wars were fought using Snapchat? What if eggs were cyber?

Just some of the questions that presumably won’t be answered in the new series of Charlie Brooker’s dystopian anthology series Black Mirror, somewhere between The Twilight Zone with an app and The Thick Of It on acid.

A typical instalment takes an aspect of modern technology, politics, or life in general and pushes it a few steps into the future – but just how plausible has each episode been so far?

Series 1 (2011)

Episode 1: The National Anthem

Premise: A member of the Royal Family is kidnapped and will only be released unharmed if the Prime Minister agrees to have sexual intercourse with a pig on live television.

Instead of predicting the future, Black Mirror’s first episode unwittingly managed to foreshadow an allegation about the past: Charlie Brooker says at the time he was unaware of the story surrounding David Cameron and a pig-based activity that occurred at Oxford university. But there’s absolutely no evidence that the Cameron story is true, and real political kidnappings tend to have rather more prosaic goals. On the other hand, it’s hard to say that something akin to the events portrayed could NEVER happen.

Plausibility rating: 2 out of 5

Episode 2: Fifteen Million Merits

Premise: Sometime in the future, most of the population is forced to earn money by pedalling bikes to generate electricity, while constantly surrounded by unskippable adverts. The only hope of escape is winning an X-Factor-style game show.

In 2012, a Brazilian prison announced an innovative method of combating overcrowding. Prisoners were given the option to spend some of their time on electricity-producing bikes; for every 16 hours they spent on the bike, a day would be knocked off their sentence.

The first step to bicycle-dystopia? Probably not. The amount of electricity a human body can produce through pedalling (or any other way, for that matter) is pretty negligible, especially when you take account of the cost of the food you’d have to eat to have enough energy to pedal all day. Maybe the bike thing is a sort of metaphor. Who can say?

Plausibility rating: 0 out of 5

Episode 3: The Entire History of You

Premise: Everyone has a device implanted in their heads that records everything that happens to them and allows them to replay those recordings at will.

Google Glasses with a built-in camera didn’t work out, because no one wanted to walk around looking like a creepy berk. But the less visibly creepy version is coming; Samsung patented “smart” contact lenses with a built-in camera earlier this year.

And there are already social networks and even specialised apps that are packaging up slices of our online past and yelling them at us regardless of whether we even want them: Four years ago you took this video of a duck! Remember when you became Facebook friends with that guy from your old work who got fired for stealing paper? Look at this photo of the very last time you experienced true happiness!

Plausibility rating: 5 out of 5

Series 2 (2013)

Episode 1: Be Right Back

Premise: A new service is created that enables an artificial “resurrection” of the dead via their social media posts and email. You can even connect it to a robot, which you can then kiss.

Last year, Eugenia Kuyda, an AI entrepreneur, was grieving for her best friend and hit upon the idea of feeding his old text messages into one of her company’s neural network-based chat bots, so that she and others could, in a way, continue to talk to him. Reaction to this was, unsurprisingly, mixed – this very episode was cited by those who were disturbed by the tribute. Even the robot bit might not be that far off, if that bloke who made the creepy Scarlett Johansson android has anything to say about it.

Plausibility rating: 4 out of 5

Episode 2: White Bear

Premise: A combination of mind-wiping technology and an elaborately staged series of fake events are used to punish criminals by repeatedly giving them an experience that will make them feel like their own victims did.

There is some evidence that it could be possible to selectively erase memories using a combination of drugs and other therapies, but would this ever be used as part of a bizarre criminal punishment? Well, this kind of “fit the crime” penalty is not totally unheard of – judges in America have been to known to force slum landlords to live in their own rental properties, for example. But, as presented here, it seems a bit elaborate and expensive to work at any kind of scale.

Plausibility rating: 1 out of 5

Episode 3: The Waldo Moment

Premise: A cartoon bear stands as an MP.

This just couldn’t happen, without major and deeply unlikely changes to UK election law. Possibly the closest literal parallel in the UK was when Hartlepool FC’s mascot H'Angus the Monkey stood for, and was elected, mayor – although the bloke inside, Stuart Drummond, ran under his own name and immediately disassociated himself from the H’Angus brand to become a serious and fairly popular mayor.

There are no other parallels with grotesque politicians who may as well be cartoon characters getting close to high political office. None.

Plausibility rating: 0 out of 5

Christmas special (2015)

Episode: White Christmas

Premise 1: Everyone has a device implanted in their eyes that gives them constant internet access. One application of this is to secretly get live dating/pick-up artistry advice.

As with “The Entire History of You”, there’s nothing particularly unfeasible about the underlying technology here. There’s already an app called Relationup that offers live chat with “relationship advisers” who can help you get through a date; another called Jyst claims to have solved the problem by allowing users to get romantic advice from a community of anonymous users. Or you could, you know, just smile and ask them about themselves.

Plausibility rating: 4 out of 5

Premise 2: Human personalities can be copied into electronic devices. These copies then have their spirits crushed and are forced to become the ultimate personalised version of Siri, running your life to your exact tastes.

The Blue Brain Project research group last year announced they’d modelled a small bit of rat brain as a stepping stone to a full simulation of the human brain, so, we’re getting there.

But even if it is theoretically possible, using an entire human personality to make sure your toast is always the right shade of brown seems like overkill. What about the risk of leaving your life in the hands of a severely traumatised version of yourself? What if that bathwater at “just the right” temperature turns out to be scalding hot because the digital you didn’t crack in quite the right way?

Plausibility rating: 1 out of 5

Premise 3: There’s a real-life equivalent of a social media block: once blocked, you can’t see or hear the person who has blocked you. This can also be used as a criminal punishment and people classed as sex offenders are automatically blocked by everyone.

Again, the technology involved is not outrageous. But even if you have not worried about the direct effect of such a powerful form of social isolation on the mental health of criminals, letting them wander around freely in this state is likely to have fairly unfortunate consequences, sooner or later. It’s almost as if it’s just a powerful image to end a TV drama on, rather than a feasible policy suggestion.

Plausibility rating: 2 out of 5

Series 3 of Black Mirror is out on Friday 21 October on Netflix.