Entirely bare: Sacha Baron Cohen

The comedian's first-ever British interview as himself.

Cruise-deck sunbathing and babes with machine guns – MailOnline has been all over the stunts for upcoming film The Dictator at Cannes this week. Photos of Admiral General Aladeen cavorting with bikini-clad models, driving a Lamborghini to the red carpet and tossing body bags overboard from a ship have constituted the promotional work of Sacha Baron Cohen's latest creation. The behaviour's no more outlandish than that of his characters Borat, Bruno and Ali G from his TV show and movies.

An out-of-character appearance by the actor and comedian, then, is less audacious but far more intriguing. In his first broadcast interview given in the UK, Baron Cohen has spoken on Radio 4 to the BBC's arts editor Will Gompertz about Jews and comedy, the "hilarious" appeal of Colonel Gaddafi and a rather sinister concession made by the UN"We asked to shoot inside the United Nations," Baron Cohen says of the making of The Dictator, but "they actually refused":

We said, "Why? This is a pro-democracy movie." They said, "That's the problem. We represent a lot of dictators and they're going to be very angry at this portrayal of them. You can't shoot in here"

Baron Cohen says that in his latest film, he wanted to make clear it was "in no way an attack or comment on Arabs" but rather "an attack and parody of dictators". The only people who would be offended by it are those "dictators and fans of dictatorships". But he admits to "[drawing] a certain amount of pleasure from riling up bigots".

Asked by Gompertz why he hasn't spoken publicly about himself or his work before, the Bafta and Golden Globe winner says it was to "protect the comedy and protect the movie" – that if, during Da Ali G Show days, he was recognisable, "there was a chance that the interviewee would see [me] and withdraw consent for the TV show":

I remember sitting on the tube and people would talk about Ali G while sitting next to me. One time I was dressed as Borat before anyone had seen [the film]. I was standing by an Ali G DVD stand in HMV on Oxford Street, all the Ali G fans were around and no one knew it was me. There was always a certain satisfaction. I enjoyed being anonymous.

Gaddafi wannabe: Sacha Baron Cohen as "The Dictator". Photograph: Getty Images

Alice Gribbin is a Teaching-Writing Fellow at the Iowa Writers' Workshop. She was formerly the editorial assistant at the New Statesman.

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Marvel has moved past the post-credits teaser, and it's all the better for it

Individual stories are suddenly taking precedence over franchise building.

The lasting contribution of 2008’s Iron Man to contemporary cinema comes not from the content of the film itself, but in its Avengers-teasing post-credits scene featuring an eyepatch-sporting Samuel L. Jackson. While post-credits scenes were not invented by Marvel, their widespread adoption in other blockbusters is a testament to Marvel using them to titillate and frustrate.

Fast forward nine years and Marvel’s direction has significantly altered. Having moved to a three-film-a-year structure ahead of next year’s climactic Infinity War, their two releases this summer have featured less explicit connective tissue, using post-credits scenes that are, in typical Marvel fashion, self-reflexive and fun – but this time with no teases for films to come.

Where previous Marvel Cinematic Universe (MCU) films have trailed characters donning superhero mantles, confrontations to come, or more light-hearted team ups, Guardians of the Galaxy Vol. 2 decided to lovingly poke fun at Marvel grandmaster Stan Lee, leaving him stranded on a godforsaken space rock in the outer reaches of the stars. Spider-Man: Meanwhile Homecoming targeted filmgoers who had stayed until the end in expectation of a tease, only to receive a Captain America educational video on the virtues of “patience”.

That isn’t to say that connective tissue isn’t there. Marvel seems to be pursuing world building not through post-credits stingers, but through plot and character. In the past, teasing how awful big bad Thanos is ahead of the Avengers battling him in Infinity War would have been done through a menacing post-credits scene, as in both Avengers films to date. Instead Guardians of the Galaxy Vol. 2 uses character as a tool to explore the world at large.

Nebula’s seething rage is, rather than just a weak excuse for an antagonist’s arc, actually grounded in character, explaining to Sean Gunn’s loveable space pirate Kraglin that Thanos would pit his daughters, her and Gamora, against each other, and replace a part of her body with machine each time she failed – and she failed every time. It’s effective. Thanos’ menace is developed, and you feel sympathy for Nebula, something Marvel has historically failed to do well for its antagnoists. Her parting promise – to kill her father – not only foreshadows the events of Infinity War, but also hints at the conclusion of a fully formed arc for her character.

In the high-school-set Spider-Man: Homecoming, the stakes quite rightly feel smaller. The inexperienced wall-crawler gets his chance to save the day not with the galaxy at risk, but with an equipment shipment owned by Iron Man alter-ego and billionaire inventor Tony Stark hanging in the balance. While such a clear metaphor for widespread change in the MCU might be a little on the nose, the set-up is effective at plaing the film at street level while also hinting at overall changes to the structure of the universe.

Stark gifting Peter a new (and oh so shiny) suit is a key set piece at the end of the film, whereas in 2015's Ant-Man’s Hope Pym inheriting her mother’s own miniaturising suit it is relegated to a teaser. Peter’s decision to turn it down not only completes Peter’s transition past seeking the approval of Stark’s unwitting father figure, but it also leaves the Avengers in an as-yet unknown state, still fragmented and incomplete after the events of 2016’s Civil War. To anticipate Spider-Man joining the Avengers proper is to anticipate the forming of the team as a whole – keeping our collective breath held until we stump up for tickets to Infinity War.

With this happy marriage of the macro and the micro, individual stories are suddenly taking precedence in the MCU, rather than being lost in the rush to signpost the foundations for the next instalment in the franchise. It’s a refreshingly filmic approach, and one which is long overdue. To suggest that Marvel is hesitant to overinflate Infinity War too early is supported by their refusal to share the footage of the film screened to audiences at the D23 and San Diego Comic Con events in recent weeks. Instead, the limelight is staying firmly on this November’s Thor: Ragnarok, and next February’s Black Panther.

Stan Lee, at the end of his Guardians of the Galaxy Vol. 2 post credits scene, cries, “I’ve got so many more stories to tell!”, a hopeful counterpoint to a weary Captain America asking “How many more of these are there?” at the end of Homecoming. With Disney having planned-out new MCU releases all the way into 2020, entries in the highest-grossing franchise of all time won’t slow any time soon. We can, at least, hope that they continue their recent trend of combining writerly craft with blockbuster bombast. While the resulting lack of gratuitousness in Marvel’s storytelling might frustrate in the short term, fans would do well to bear in mind Captain America’s call for patience.