Obama burnout paradise

Quite whether voters are drawn toward high-speed road-races is unclear, but the Obama campaign has o

There was a period a few years ago when it was impossible to attend any games industry conference without someone delivering a presentation on the potential of in-game advertising. Not content with selling the game itself, seemingly every asset within the game world appeared to be up for auction. Realistic 3d models of high-level cars were sold in as objects into racing games and curiously, the street environments started to contain more and more billboards…

For an advertiser of course, videogames offer a particularly unique proposition. With the advent of a more ubiquitous and robust online content delivery system, advertising locations within games were able to change and respond to whatever media the buyer might wish to present. Campaign changes? No problem, simply push the new content to the players console via a transparent game update. As well as being an ideal way to reach the generation of young folk who have apparently stopped watching television advertising because they are online or playing games, this dynamic proposition also offers a way in which to serve advertising that is not just relevant to the game, but responsive to the players actions within it.

Quite whether Democratic-leaning voters are drawn toward high-speed road-races is unclear, but the Obama campaign decided to explore their viability as potential supporters anyway.

This week, Electronic Arts has confirmed that Obama ‘08 has purchased a number of advertisements within ten titles, including the Xbox 360 version of ‘Burnout Paradise’, the most recent iteration of the very successful racing/crashing franchise. In a model demonstration of the flexibility of in-game advertising, these ads are only running in Xbox’s being played in ten swing states.

GigaOm managed to get confirmation of the buy, after GamePolitics broke the story following a series of images posted by a Roosterteeth forum member known as ‘Jeffson’ last week.

This both is an interesting next-step for an advertising platform previously only really used for selling soft-drinks and lifestyle products, and another reason to watch what your kids are playing really carefully.

Image credit: 360 gamer “Jeffson”

Iain Simons writes, talks and tweets about videogames and technology. His new book, Play Britannia, is to be published in 2009. He is the director of the GameCity festival at Nottingham Trent University.
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Nigel Farage's exclusive Brexit plan has just been revealed and it's very telling

The panic is over.

If, a week on from Brexit, you're staring at the bottom of your gin bottle and wondering whether you'll ever afford to go on holiday again, then stop worrying. 

There's a plan.

Social media users have been sharing a link to an exclusive reveal of Nigel Farage's plan for the UK departure from the EU. Users are invited to: "View The Brexit Plan that was but together by the Vote Leave campaign, UKIP and Nigel Farage.

Here it is.

Highlighted policy topics include hot potatoes like UK access to the single market, international trade agreements and the rights of EU nationals working in the UK. You just have to click on the red button.

 

Oh. 

It seems the plan might be permanently out of reach. 

Every time you try to click on the red button with your mouse, you'll discover that it leaps away to another part of the page. So far, we haven't heard of anyone who has managed to catch the elusive button and discover the details of the brilliant plan. 

Other plans that have not been very easy to click on this week include: Boris Johnson's plan to be Prime Minister, Jeremy Corbyn's plan to lead a unified Labour opposition and David Cameron's plan to win the EU referendum in the first place.

As it turns out, a week after Brexit we are still waiting for a definitive plan. In the meantime, you can read: