Six of the Best: Independent Publishers Outside London

This year’s Man Booker Prize shortlist features three innovative independent publishers based outside London. Who are they?

Alongside Bloomsbury, Faber & Faber and Fourth Estate – names synonymous with literary publishing in Britain – this year’s Man Booker shortlist threw a handful of less familiar presses into the mix: And Other Stories, Myrmidon and Salt. While authors and critics regularly rail against them, prizes matter in publishing. Funding cuts, shrinking disposable incomes and the mutable world of digital publishing have left smaller publishing houses, operating out of what Londoners condescendingly refer to as “the provinces” (ie the rest of England, Wales, Scotland and Northern Ireland), struggling to stay afloat.

This year the Booker committee chose to seek out the “pure power of prose” and “shock of language”, forging on to pastures dense following last year’s debacle over “readability”. The decision will have proven gratifying to independent publishers for whom a commitment to new and experimental voices, even at the risk of poor sales, has long been paramount. While last year’s list was also praised for a decent indie showing – Canongate, Granta, Atlantic and Serpent’s Tail all made the cut – this year is a little different, as none of the publishers listed are part of the London-Edinburgh publishing circuit. Nor did any of them exist before 1999. In fact, two of them were only founded after 2005.

So who are they, where are they based and what are they up to? Below is a run down of the successful three, along with a further three publishers changing the way books are commissioned, sold and consumed. And not one of them could give a monkey’s about self-publishing.

Salt Publishing, Cromer, Norfolk. The publisher that picked up Alison Moore’s The Lighthouse is enjoying an impressive year. After having their Arts Council funding cut in 2009, Salt announced a 60 per cent drop in sales, prompting a “Just One Book” appeal in which they asked supporters to purchase one of their over 1,000 titles in order to stay afloat. Compare this with second quarter sales up 243 per cent in 2012 and it becomes clear exactly what prize nominations can mean for a smaller publishing house. A new crime imprint and expansion into the popular sci-fi and fantasy genres are underway, but Salt’s bread and butter remains new poetry and fiction. They publish a popular Best of... series in which top editors mine the year’s literary journals and magazines to cull the very best poetry, fiction and as of 2013, fantasy. Their mission statement boasts an interest in “new authors of any age” and they run the prestigious Salt, Crashaw and Scott Prizes as a means of unearthing fresh talent.

And Other Stories, High Wycombe. With only three paid members of staff, And Other Stories fosters a collaborative approach. Founded in 2010, AOS operates a subscription system, a sort of variation on crowd-sourcing, searching out editors and reading groups worldwide to work together and shape editorial direction. Much like the brilliant Maclehose Press they are responsible for bringing a number of previously untranslated works to the UK, such as the Argentinian novel The Islands by Carlos Gamerros, about a hacker trying to put his experiences during the Falklands War behind him. After publishing two novels with Jonathan Cape and one with Bloomsbury, Deborah Levi’s decision to publish her fourth novel Swimming Home with a nearly-new publisher came to some as a surprise. “Deborah had been publishing by a range of different publishers but never really settled,” AOS’s editor-at-large Sophie Lewis told The Telegraph’s Anita Singh. “We were able to give her the attention you can’t get at a larger publishing house. We provide the personal touch.”

Myrmidon Books, Newcastle-upon-Tyne. The Independent’s literary editor Boyd Tonkin, in his review of Tan Twan Eng’s The Garden Mists wrote: “That a novel of this linguistic refinement and searching intelligence should come from a tiny Newcastle imprint tells us a lot about the vulgarity of corporate publishing today.” Later, while praising the Booker committee’s decision to include the novel in their list, he pleaded for more discrimination in the industry: “Critical gate-keepers, editors, curators, arbiters, judges – all those sifters and assessors so abused in the pseudo-democracy of the online self-publishing age: come back, there is nothing to forgive. In fact, we could do with many more of you.” Myrmidon is perhaps the least well known of the three publishers on the list, as well as the least developed. Their list is mainly made up of crime and genre fiction, as well as the excellent Sebastian Beaumont and of course Tan Twan Eng. Perhaps given Eng’s success, the “literary” section of their list will continue to blossom.

Seren Books, Bridgend, Wales. Housed in a barn attic behind a sandwich shop in south Wales, Seren Books (Seren is the Welsh for "star") have set themselves the goal of an uncompromising commitment to “well chosen words” in whatever form they take. In 2011 they published Costa and Booker-longlisted The Last Hundred Days by Patrick McGuinness, set in Bucharest during the final days of Ceaucescu’s communist regime. This year, Bridgend-born poet Rhian Edwards’s debut collection Clueless Dogs was nominated for the Forward Prize for Best First Collection. While they mostly publish in English and their author list is international, Seren acts as a focal point for literary collaboration in Wales. They commissioned the series New Stories from the Mabinogion in which writers including Gwyneth Lewis, Fflur Dafydd and Owen Sheers reimagined eleven myths from the ancient Mabinogion manuscripts.

Bloodaxe Books, Tarsett, Northumberland. An institution in its own right, Bloodaxe has always striven to publish the best and most diverse poetry. Founded in 1978 by Neil Astley, who remains the company’s editor and managing director, Bloodaxe were the first to publish Simon Armitage, David Constantine and Helen Dunmore. The press has won pretty much every prize going (2012 Booker-nominated author Jeet Thayil edited the Bloodaxe Book of Contemporary Indian Poets in 2008), brought an endless list of authors from every corner of the globe and compiled the best of each in numerous popular anthologies. Rich and continually refreshing, Bloodaxe’s self-proclaimed “poetry with an edge” remains the beating pulse of contemporary British poetry.

Comma Press, Manchester. Notable for their emphasis on growing the status of the short story in the UK, Manchester’s Comma Press are a not-for-profit initiative whose ventures range from city-themed anthologies – The Book of Liverpool, The Book of Istanbul – to competitions and collections from new writers, as well as a strong selection of fiction from overseas, including Czech writer Emil Hakl and “perhaps the best writer of Arabic fiction alive” Hassan Blasim. Garnering a great deal of attention for their involvement in the BBC National Short Story Award, Comma offer plenty of help and resources for new writers, create opportunities for publication and possess a provocative philosophy on short fiction: “Something happens in good short stories that's quite unique to them as a form; the imaginary worlds they create are coloured slightly differently to those of the novel. Their protagonists are more independent and intriguing. The realities they depict more arbitrary, accidental and amoral.”

The lighthouse in Cromer, Norfolk. Home of Salt Publishing. Photo: Getty Images.

Philip Maughan is a freelance writer in Berlin and a former Assistant Editor at the New Statesman.

Screenshot of Black Mirror's Fifteen Million Merits.
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How likely are the plots of each Black Mirror episode to happen?

As the third series is on its way, how realistic is each instalment so far of the techno-dystopian drama? We rate the plausibility of every episode.

What if horses could vote? What if wars were fought using Snapchat? What if eggs were cyber?

Just some of the questions that presumably won’t be answered in the new series of Charlie Brooker’s dystopian anthology series Black Mirror, somewhere between The Twilight Zone with an app and The Thick Of It on acid.

A typical instalment takes an aspect of modern technology, politics, or life in general and pushes it a few steps into the future – but just how plausible has each episode been so far?

Series 1 (2011)

Episode 1: The National Anthem

Premise: A member of the Royal Family is kidnapped and will only be released unharmed if the Prime Minister agrees to have sexual intercourse with a pig on live television.

Instead of predicting the future, Black Mirror’s first episode unwittingly managed to foreshadow an allegation about the past: Charlie Brooker says at the time he was unaware of the story surrounding David Cameron and a pig-based activity that occurred at Oxford university. But there’s absolutely no evidence that the Cameron story is true, and real political kidnappings tend to have rather more prosaic goals. On the other hand, it’s hard to say that something akin to the events portrayed could NEVER happen.

Plausibility rating: 2 out of 5

Episode 2: Fifteen Million Merits

Premise: Sometime in the future, most of the population is forced to earn money by pedalling bikes to generate electricity, while constantly surrounded by unskippable adverts. The only hope of escape is winning an X-Factor-style game show.

In 2012, a Brazilian prison announced an innovative method of combating overcrowding. Prisoners were given the option to spend some of their time on electricity-producing bikes; for every 16 hours they spent on the bike, a day would be knocked off their sentence.

The first step to bicycle-dystopia? Probably not. The amount of electricity a human body can produce through pedalling (or any other way, for that matter) is pretty negligible, especially when you take account of the cost of the food you’d have to eat to have enough energy to pedal all day. Maybe the bike thing is a sort of metaphor. Who can say?

Plausibility rating: 0 out of 5

Episode 3: The Entire History of You

Premise: Everyone has a device implanted in their heads that records everything that happens to them and allows them to replay those recordings at will.

Google Glasses with a built-in camera didn’t work out, because no one wanted to walk around looking like a creepy berk. But the less visibly creepy version is coming; Samsung patented “smart” contact lenses with a built-in camera earlier this year.

And there are already social networks and even specialised apps that are packaging up slices of our online past and yelling them at us regardless of whether we even want them: Four years ago you took this video of a duck! Remember when you became Facebook friends with that guy from your old work who got fired for stealing paper? Look at this photo of the very last time you experienced true happiness!

Plausibility rating: 5 out of 5

Series 2 (2013)

Episode 1: Be Right Back

Premise: A new service is created that enables an artificial “resurrection” of the dead via their social media posts and email. You can even connect it to a robot, which you can then kiss.

Last year, Eugenia Kuyda, an AI entrepreneur, was grieving for her best friend and hit upon the idea of feeding his old text messages into one of her company’s neural network-based chat bots, so that she and others could, in a way, continue to talk to him. Reaction to this was, unsurprisingly, mixed – this very episode was cited by those who were disturbed by the tribute. Even the robot bit might not be that far off, if that bloke who made the creepy Scarlett Johansson android has anything to say about it.

Plausibility rating: 4 out of 5

Episode 2: White Bear

Premise: A combination of mind-wiping technology and an elaborately staged series of fake events are used to punish criminals by repeatedly giving them an experience that will make them feel like their own victims did.

There is some evidence that it could be possible to selectively erase memories using a combination of drugs and other therapies, but would this ever be used as part of a bizarre criminal punishment? Well, this kind of “fit the crime” penalty is not totally unheard of – judges in America have been to known to force slum landlords to live in their own rental properties, for example. But, as presented here, it seems a bit elaborate and expensive to work at any kind of scale.

Plausibility rating: 1 out of 5

Episode 3: The Waldo Moment

Premise: A cartoon bear stands as an MP.

This just couldn’t happen, without major and deeply unlikely changes to UK election law. Possibly the closest literal parallel in the UK was when Hartlepool FC’s mascot H'Angus the Monkey stood for, and was elected, mayor – although the bloke inside, Stuart Drummond, ran under his own name and immediately disassociated himself from the H’Angus brand to become a serious and fairly popular mayor.

There are no other parallels with grotesque politicians who may as well be cartoon characters getting close to high political office. None.

Plausibility rating: 0 out of 5

Christmas special (2015)

Episode: White Christmas

Premise 1: Everyone has a device implanted in their eyes that gives them constant internet access. One application of this is to secretly get live dating/pick-up artistry advice.

As with “The Entire History of You”, there’s nothing particularly unfeasible about the underlying technology here. There’s already an app called Relationup that offers live chat with “relationship advisers” who can help you get through a date; another called Jyst claims to have solved the problem by allowing users to get romantic advice from a community of anonymous users. Or you could, you know, just smile and ask them about themselves.

Plausibility rating: 4 out of 5

Premise 2: Human personalities can be copied into electronic devices. These copies then have their spirits crushed and are forced to become the ultimate personalised version of Siri, running your life to your exact tastes.

The Blue Brain Project research group last year announced they’d modelled a small bit of rat brain as a stepping stone to a full simulation of the human brain, so, we’re getting there.

But even if it is theoretically possible, using an entire human personality to make sure your toast is always the right shade of brown seems like overkill. What about the risk of leaving your life in the hands of a severely traumatised version of yourself? What if that bathwater at “just the right” temperature turns out to be scalding hot because the digital you didn’t crack in quite the right way?

Plausibility rating: 1 out of 5

Premise 3: There’s a real-life equivalent of a social media block: once blocked, you can’t see or hear the person who has blocked you. This can also be used as a criminal punishment and people classed as sex offenders are automatically blocked by everyone.

Again, the technology involved is not outrageous. But even if you have not worried about the direct effect of such a powerful form of social isolation on the mental health of criminals, letting them wander around freely in this state is likely to have fairly unfortunate consequences, sooner or later. It’s almost as if it’s just a powerful image to end a TV drama on, rather than a feasible policy suggestion.

Plausibility rating: 2 out of 5

Series 3 of Black Mirror is out on Friday 21 October on Netflix.