Six of the Best: Independent Publishers Outside London

This year’s Man Booker Prize shortlist features three innovative independent publishers based outside London. Who are they?

Alongside Bloomsbury, Faber & Faber and Fourth Estate – names synonymous with literary publishing in Britain – this year’s Man Booker shortlist threw a handful of less familiar presses into the mix: And Other Stories, Myrmidon and Salt. While authors and critics regularly rail against them, prizes matter in publishing. Funding cuts, shrinking disposable incomes and the mutable world of digital publishing have left smaller publishing houses, operating out of what Londoners condescendingly refer to as “the provinces” (ie the rest of England, Wales, Scotland and Northern Ireland), struggling to stay afloat.

This year the Booker committee chose to seek out the “pure power of prose” and “shock of language”, forging on to pastures dense following last year’s debacle over “readability”. The decision will have proven gratifying to independent publishers for whom a commitment to new and experimental voices, even at the risk of poor sales, has long been paramount. While last year’s list was also praised for a decent indie showing – Canongate, Granta, Atlantic and Serpent’s Tail all made the cut – this year is a little different, as none of the publishers listed are part of the London-Edinburgh publishing circuit. Nor did any of them exist before 1999. In fact, two of them were only founded after 2005.

So who are they, where are they based and what are they up to? Below is a run down of the successful three, along with a further three publishers changing the way books are commissioned, sold and consumed. And not one of them could give a monkey’s about self-publishing.

Salt Publishing, Cromer, Norfolk. The publisher that picked up Alison Moore’s The Lighthouse is enjoying an impressive year. After having their Arts Council funding cut in 2009, Salt announced a 60 per cent drop in sales, prompting a “Just One Book” appeal in which they asked supporters to purchase one of their over 1,000 titles in order to stay afloat. Compare this with second quarter sales up 243 per cent in 2012 and it becomes clear exactly what prize nominations can mean for a smaller publishing house. A new crime imprint and expansion into the popular sci-fi and fantasy genres are underway, but Salt’s bread and butter remains new poetry and fiction. They publish a popular Best of... series in which top editors mine the year’s literary journals and magazines to cull the very best poetry, fiction and as of 2013, fantasy. Their mission statement boasts an interest in “new authors of any age” and they run the prestigious Salt, Crashaw and Scott Prizes as a means of unearthing fresh talent.

And Other Stories, High Wycombe. With only three paid members of staff, And Other Stories fosters a collaborative approach. Founded in 2010, AOS operates a subscription system, a sort of variation on crowd-sourcing, searching out editors and reading groups worldwide to work together and shape editorial direction. Much like the brilliant Maclehose Press they are responsible for bringing a number of previously untranslated works to the UK, such as the Argentinian novel The Islands by Carlos Gamerros, about a hacker trying to put his experiences during the Falklands War behind him. After publishing two novels with Jonathan Cape and one with Bloomsbury, Deborah Levi’s decision to publish her fourth novel Swimming Home with a nearly-new publisher came to some as a surprise. “Deborah had been publishing by a range of different publishers but never really settled,” AOS’s editor-at-large Sophie Lewis told The Telegraph’s Anita Singh. “We were able to give her the attention you can’t get at a larger publishing house. We provide the personal touch.”

Myrmidon Books, Newcastle-upon-Tyne. The Independent’s literary editor Boyd Tonkin, in his review of Tan Twan Eng’s The Garden Mists wrote: “That a novel of this linguistic refinement and searching intelligence should come from a tiny Newcastle imprint tells us a lot about the vulgarity of corporate publishing today.” Later, while praising the Booker committee’s decision to include the novel in their list, he pleaded for more discrimination in the industry: “Critical gate-keepers, editors, curators, arbiters, judges – all those sifters and assessors so abused in the pseudo-democracy of the online self-publishing age: come back, there is nothing to forgive. In fact, we could do with many more of you.” Myrmidon is perhaps the least well known of the three publishers on the list, as well as the least developed. Their list is mainly made up of crime and genre fiction, as well as the excellent Sebastian Beaumont and of course Tan Twan Eng. Perhaps given Eng’s success, the “literary” section of their list will continue to blossom.

Seren Books, Bridgend, Wales. Housed in a barn attic behind a sandwich shop in south Wales, Seren Books (Seren is the Welsh for "star") have set themselves the goal of an uncompromising commitment to “well chosen words” in whatever form they take. In 2011 they published Costa and Booker-longlisted The Last Hundred Days by Patrick McGuinness, set in Bucharest during the final days of Ceaucescu’s communist regime. This year, Bridgend-born poet Rhian Edwards’s debut collection Clueless Dogs was nominated for the Forward Prize for Best First Collection. While they mostly publish in English and their author list is international, Seren acts as a focal point for literary collaboration in Wales. They commissioned the series New Stories from the Mabinogion in which writers including Gwyneth Lewis, Fflur Dafydd and Owen Sheers reimagined eleven myths from the ancient Mabinogion manuscripts.

Bloodaxe Books, Tarsett, Northumberland. An institution in its own right, Bloodaxe has always striven to publish the best and most diverse poetry. Founded in 1978 by Neil Astley, who remains the company’s editor and managing director, Bloodaxe were the first to publish Simon Armitage, David Constantine and Helen Dunmore. The press has won pretty much every prize going (2012 Booker-nominated author Jeet Thayil edited the Bloodaxe Book of Contemporary Indian Poets in 2008), brought an endless list of authors from every corner of the globe and compiled the best of each in numerous popular anthologies. Rich and continually refreshing, Bloodaxe’s self-proclaimed “poetry with an edge” remains the beating pulse of contemporary British poetry.

Comma Press, Manchester. Notable for their emphasis on growing the status of the short story in the UK, Manchester’s Comma Press are a not-for-profit initiative whose ventures range from city-themed anthologies – The Book of Liverpool, The Book of Istanbul – to competitions and collections from new writers, as well as a strong selection of fiction from overseas, including Czech writer Emil Hakl and “perhaps the best writer of Arabic fiction alive” Hassan Blasim. Garnering a great deal of attention for their involvement in the BBC National Short Story Award, Comma offer plenty of help and resources for new writers, create opportunities for publication and possess a provocative philosophy on short fiction: “Something happens in good short stories that's quite unique to them as a form; the imaginary worlds they create are coloured slightly differently to those of the novel. Their protagonists are more independent and intriguing. The realities they depict more arbitrary, accidental and amoral.”

The lighthouse in Cromer, Norfolk. Home of Salt Publishing. Photo: Getty Images.

Philip Maughan is a freelance writer in Berlin and a former Assistant Editor at the New Statesman.

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Harry Styles: What can three blank Instagram posts tell us about music promotion?

Do the One Direction star’s latest posts tell us about the future of music promotion in the social media age - or take us back to a bygone era?

Yesterday, Harry Styles posted three identical, captionless blank images to Instagram. He offered no explanation on any other social network, and left no clue via location serves or tagged accounts as to what the pictures might mean. There was nothing about any of the individual images that suggested they might have significance beyond their surface existence.

And, predictably, they brought in over a million likes – and thousands of Styles fans decoding them with the forensic dedication of the cast of Silent Witness.

Of course, the Instagrams are deliberately provocative in their vagueness. They reminded me of Robert Rauschenberg’s three-panelled White Painting (1951), or Robert Ryman’s Untitled, three square blank canvases that hang in the Pompidou Centre. The composer John Cage claimed that the significance of Rauschenberg’s White Paintings lay in their status as receptive surfaces that respond to the world around them. The significance of Styles’s Instagrams arguably, too, only gain cultural relevance as his audience engages with them.

So what did fans make of the cryptic posts? Some posited a modelling career announcement would follow, others theorised that it was a nod to a Taylor Swift song “Blank Space”, and that the former couple would soon confirm they were back together. Still more thought this suggested an oncoming solo album launch.

You can understand why a solo album launch would be on the tip of most fans’ tongues. Instagram has become a popular platform for the cryptic musical announcement — In April, Beyoncé teased Lemonade’s world premiere with a short Instagram video – keeping her face, and the significance behind the title Lemonade, hidden.

Creating a void is often seen as the ultimate way to tease fans and whet appetites. In June last year, The 1975 temporarily deleted their Instagram, a key platform in building the band’s grungy, black and white brand, in the lead up to the announcement of their second album, which involved a shift in aesthetic to pastel pinks and bright neons.

The Weekend wiped his, too, just last week – ahead of the release of his new single “Starboy”. Blank Instagrams are popular across the network. Jaden Smith has posted hundreds of them, seemingly with no wider philosophical point behind them, though he did tweet in April last year, “Instagram Is A BlackHole Of Time And Energy.”

The motive behind Harry’s blank posts perhaps seems somewhat anticlimactic – an interview with magazine Another Man, and three covers, with three different hairstyles, to go along with it. But presumably the interview coincides with the promotion of something new – hopefully, something other than his new film Dunkirk and the latest update on his beloved tresses. In fact, those blank Instagrams could lead to a surprisingly traditional form of celebrity announcement – one that surfaces to the world via the print press.

Anna Leszkiewicz is a pop culture writer at the New Statesman.