Friday Arts Diary

Our cultural picks for the week ahead.

Music

toe, XOYO, 23 September

Japan’s answer to Sigur Ros. Quite simply one of the finest, most under-appreciated bands in the world, toe finish their first European tour in a decade this Sunday in Shoreditch. Kashikura, Mino, Yamane and Yamazaki have since 2000 created some of the most complex, beautiful and dynamic (mainly) instrumental pop music anywhere in the world. Their latest album For Long Tomorrow incorporated salsa and jazz influences, expanding their large guitar and percussion-based instrumental repertoire to include samples, vibraphones and a Rhodes piano. The band tour in support of their new EP, The Future is Now.

Crafts

Fine Cell Work Pop-Up Shop, 5 Grosvenor St, W1K 4DJ, 10:00-18:00 daily until 30 September

Fine Cell Work is social enterprise which promotes skilled, creative needlework as a means of raising self-esteem, skills and motivation among prison inmates. 75 per cent of the stitchers are men who are paid 37 per centof the final sale price (a far better cut than most). The group have set up a pop-up shop in the heart of Mayfair to display and sell their exquisite needlepoint and embroidered home furnishings, many to templates by designers such as Nicky Haslam, Cath Kidston and Daisy de Villeneuve. There will also be ‘sew-cials’, ‘get to know and sew’ sessions and talks with ex-prisoners about their experiences participating in the Fine Cell Work prison programme.

Film

Safar: A Journey Through Popular Arab Cinema, ICA, 21 – 27 September

Described as “the most ambitious season of popular Arab film ever seen in the UK”, Safar aims to make Arabic film accessible for a new British audience, whilst at the same time providing a real treat for connoisseurs of world cinema. Curator Omar Kholeif hopes that it will entertain and absorb, as well as provide an alternative entry-point for understanding the Middle East. Read the New Statesman’s interview with him here.

Festivals

Split Festival, Ashbrooke Sports Club, Sunderland, 21, 22 and 23 September

"The Best Event in Sunderland" returns this year to showcase everything that’s great about contemporary north eastern music, food, fashion and comedy. Part-organised by indie-rock band The Futureheads, who headline on Sunday evening, the line-up includes Mercury nominees Field Music, The Unthanks and Kathryn Williams, as well as names such as Pulled Apart by Horded, Public Image and King Creosote. Other fine outfits not to be missed include Let’s Buy Happiness, This Ain’t Vegas and Algiers. In response to the poor job situation for young people across the region, festival organisers have frozen last year’s ticket prices and introduced a new range of concessions for students and the unwaged.

Literature

Soho Literary Festival, The Soho Theatre, 21 Dean St, W1D 3NE, 27 – 30 September

Presented by The Oldie, this year’s Soho Literary Festival returns with an elegant line-up featuring former PM John Major on the wonders of music hall, Michael Frayn discussing his novel Skios and a classics quiz hosted by Cambridge don Mary Beard. A full programme is available online and all events take place in the three cosy auditoriums at the Soho Theatre. Discounts are available for those books to attend more than one event.

The Futureheads, who part-organised Split Festival. Photograph: Getty Images
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Why does food taste better when we Instagram it?

Delay leads to increased pleasure when you set up a perfect shot of your dinner.

Been on holiday? Take any snaps? Of course you did – but if you’re anything like me, your friends and family didn’t make it into many of them. Frankly, I can only hope that Mr Whippy and I will still be mates in sixty years, because I’m going to have an awful lot of pictures of him to look back on.

Once a decidedly niche pursuit, photographing food is now almost as popular as eating it, and if you thought that the habit was annoying at home, it is even worse when it intrudes on the sacred peace of a holiday. Buy an ice cream and you’ll find yourself alone with a cone as your companion rushes across a four-lane highway to capture his or hers against the azure sea. Reach for a chip before the bowl has been immortalised on social media and get your hand smacked for your trouble.

It’s a trend that sucks the joy out of every meal – unless, that is, you’re the one behind the camera. A new study published in the Journal of Personality and Social Psychology suggests that taking pictures of food enhances our pleasure in it. Diners at the food court of a farmers’ market in Philadelphia were asked either to photograph their meal or to eat “as you normally would”, then were questioned about how they found it. Those in the photography group reported that not only did they enjoy their meal more, but they were “significantly more immersed in the experience” of eating it.

This backs up evidence from previous studies, including one from this year in the Journal of Consumer Marketing, which found that participants who had been asked to photograph a red velvet cake – that bleeding behemoth of American overindulgence – later rated it as significantly tastier than those who had not.

Interestingly, taking a picture of a fruit salad had no effect on its perceived charms, but “when descriptive social norms regarding healthy eating [were] made salient”, photographing these healthier foods did lead to greater enjoyment. In other words, if you see lots of glossy, beautifully lit pictures of chia seed pudding on social media, you are more likely to believe that it’s edible, despite all the evidence to the contrary.
This may seem puzzling. After all, surely anything tastes better fresh from the kitchen rather than a protracted glamour shoot – runny yolks carefully split to capture that golden ooze, strips of bacon arranged just so atop plump hemispheres of avocado, pillowy burger buns posed to give a glimpse of meat beneath. It is hardly surprising that 95 million posts on Instagram, the photo-sharing site, proudly bear the hashtag #foodporn.

However, it is this delay that is apparently responsible for the increase in pleasure: the act of rearranging that parsley garnish, or moving the plate closer to the light, increases our anticipation of what we are about to eat, forcing us to consider how delicious it looks even as we forbid ourselves to take a bite until the perfect shot is in the bag. You could no doubt achieve the same heightened sense of satisfaction by saying grace before tucking in, but you would lose the gratification that comes from imagining other people ogling your grilled Ibizan sardines as they tuck in to an egg mayonnaise at their desk.

Bear in mind, though, that the food that is most successful on Instagram often has a freakish quality – lurid, rainbow-coloured bagel-croissant hybrids that look like something out of Frankenstein’s bakery are particularly popular at the moment – which may lead to some unwise menu choices in pursuit of online acclaim.

On the plus side, if a diet of giant burgers and salted-caramel lattes leaves you feeling queasy, take heart: if there is one thing that social media likes more than #avotoast, it is embarrassing oversharing. After a week of sickening ice-cream shots, a sickbed selfie is guaranteed to cheer up the rest of us. 

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser