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Reflections on books and the arts from the New Statesman culture desk

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Offered: One Comic Book Industry (good condition)


Or: No Superheroes Please, We're British

A page from Tamara Drewe, a (British) comic by Posy Simmonds.
A page from Tamara Drewe, a (British) comic by Posy Simmonds.

Paul Abbott thinks Britain could do with a comic book industry. So why hasn't he noticed the one we've already got?

It's fair to say that Abbott's article for the Spectator, Wanted: A Comic Book Industry, has its heart in the right place. It's clearly written by someone with a genuine love of superhero comics. But tainting that enthusiasm is a dismissive attitude towards British comics typical of someone who hasn't looked past their comic shop pull-list since Wolverine first popped his claws.

The absence of a British comic book industry is easily refuted. Indeed, the article itself manages to do most of the work for us, with a list of prominent British publishers tacked apologetically onto the end. But Abbott doesn't let being under-informed hold him back, characterising the totality of British comics history as "nasty, brutish, and short". A surprise, no doubt, to the talent behind the Beano and the Dandy, two of the longest-running comics in the world.

Among the various mistaken assumptions Abbott makes are that superheroes are the natural goal of a healthy comics industry, that superhero movies are the ultimate vindication of that success, and that Britain, if it wants to compete with America, needs to put its own superheroes in movies. Where he laments the lack of home-grown superheroes as evidence that Britain's comics industry is stunted, those of us who actually engage with the UK's comics industry find something more expansive and inclusive than the spandex-dominated shelves of America. It's not that we lack superheroes; it's that America has a disproportionately high number of them.

After all, the American penchant for superheroes isn't what you'd call a natural phenomenon. It's largely the result of strict 1950s regulation which was drafted, in part, by those with an interest in crippling the horror and crime comics of the era. Things have bounced back due to the gradual marginalisation and eventual disbandment of the Comics Code Authority, but its effects are still visible every time a character puts on a cape or mask then heads out to dispense swift, brutal justice. These characters filled a void that was artificially created, leaving writers nowhere else to go.

In fact, the UK's comics are far more diverse in theme and subject matter not because they can't compete, but because they're allowed to be. Blaming publishers for the lack of British heroes is counter-intuitive when the likes of Nobrow, Blank Slate, and Self-Made Hero are championing original, often untested talent and finding stories with broad, accessible appeal. Similarly, 2000AD, Strip, and Mark Millar's CLiNT magazine maintain a steady periodical presence for genre material. The outlets are there for the Batman of Brighton or the Stoke-on-Trent Spider-Man – but the stories aren't.

So why? The lack of domestic superheroes certainly isn't down to a lack of local talent. Since the 80s, the American comics industry has been dominated by British creators who do superheroes at least as well as their American counterparts, and frequently better. If British talent isn't coming up with superheroes, it's not because they can't. Maybe it's because they're not interested in doing so.

British small press is also managing to thrive with nary a superhero in sight. The self-publishing collective Great Beast houses idiosyncratically British urban fantasies like Blood Blokes and Chloe Noonan: Monster Hunter, while at the other end of the spectrum, the Solipsistic Pop anthologies are genuine objets d'art, mixing lyrical visuals with a love of the medium's physicality. Given the freedom to create anything, the talented writers and artists of the UK are happy to do just that. Is it any surprise the well-trodden ground of superheroes doesn't hold much appeal for them?

While it's not completely crazy to argue that UK box-offices show a clear appetite for superheroes that domestic properties could capitalise on, it does make a lot of assumptions that aren't correct. Leaving aside the fact that cinematic popularity rarely translates into periodical sales, even in America, then by Abbott's logic there's a market for domestically-produced transforming robot toys going completely untapped over here as well. But what could we do to make British Transformers compete with the real Transformers, except ghettoise them by making them Brit-specific? British superheroes suffer exactly that problem – their Britishness becomes the defining characteristic, crippling their appeal from the start.

The truth is that the likes of Batman and Spider-Man are figures so huge that they transcend their country's boundaries. Superheroes are part of American myth. They fill the same cultural space as the Norse, Greek and Roman pantheons - or in Britain's case, the folklore of figures like King Arthur and Robin Hood. As it turns out, we've already got our own superheroes, but they're not the same as America's, nor should they attempt to be. And unsurprisingly, the same holds true for our comics industry.

28 comments

Tim West's picture

For those looking to get a taste of the offerings that the UK small press scene has been cooking up then head on over to Comicsy. This is a new site setup to promote the work of UK creators and make comics more readily available to the market.

Brad Blunt's picture

Hi! ReallyNice blog! Thank you

Fred Wilder's picture

Hello

very nice blog

Thank you!

Tommy Simpson's picture

Good morning

quite nice blog ! Excellent work.

see you,

Tom Dylan's picture

Hi

I think that your blog is really nice! The content is really Good
Keep up with The excellent posts.

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Michael Martin's picture

The biggest comic industry in the world, in terms of sales of comics, and not the amount of money some blockbuster movies make (was the success of Jaws down to the US having a better shark industry?), is in Japan. And Superheroes, in the way the US does them, are only a small minority of the stories there. The most popular weekly, Shonen Jump, has 20 stories running at a time and only 2-3 (if that) feature costumed heroes. It's longest running strip is a slapstick police comedy.

Sean Michael Wilson's picture

Good article, thanks. The British comic book industry needs all the promo it can get and far more adult readers, plus, in fact, more kids reading too! The small publisher and indie press is thankfully booming right now, with an incredible amount of creators and great books. You didnt mention Classical Comics, who I write for myself, but the ones you do mention are excellent publishers... For an radical take on the problems of and possible solutions for the comic book industry please have a look at my post, which blaims, guess what - capitalism!

http://sean-michael-wilson.blogspot.jp/2011/10/comic-books-need-revoluti...

Catsmeat's picture

If only someone would thank the writer for this excellent response and point out that the idea that comics = U.S. superheroes needs to be left behind.

Rod McKie's picture

I have a lot of respect for John Freeman and Ernesto and Nigel, but I go along with the theory that Britain does need a comics industry, and that it still doesn't have one; at least it doesn't have one that fosters, supports and nurtures the creators. All we have ever had and continue to have (and here I am referring to the big 2) is a business that looks after its own interests and exploits the creators as "work-for-hire".

Back when IPC, DC Thomson, and Marvel UK, were all on the go, you could find characters like Tammy Tuff, by Smurfs creator Peyo, and Lucky Luke, by Morris, and written, at the time by Asterix writer Rene Goscinny, appearing in British titles. But that was all they did, "appear" with the rights remaining with their creators, and the payments for the right to reproduce the stories disappearing back to France or Belgium, where the money helped run an arts studio system on a par with the Japanese mangaka studios. Meanwhile their British counterparts were picking up £65 or so payment per page, and losing all the rights to their creations. A system that meant that when the comic folded, or dropped a page, the hapless British creator was not only jobless, but his or her character was binned. In other countries the creator-owned character did not depend on the publication, the publication depended on the creator-owned character. It is a system that has ensured that the comics industry in other countries still attracts the best talent, and our lack of such an industry is the reason we do not have numerous studios working on their own creations, and training up the next generation of creators. The way the British comics industry, if it can be called that, has been run, has cost the economy dearly and its lack of possibilities has seen some of the best talent in the UK send their work overseas or jump ship to the movie and computer games industry.

Ernesto Priego's picture

For some reason my comment appeared several times. I apologise, it was not my intention. Can a moderator delete the unnecessary posts and just leave one, please?

Hoping it doesn't happen with this one too,

Ernesto

Ernesto Priego's picture

Thank you for this excellent response. The idea that comics = U.S. superheroes needs to be left behind. There is greatness in the UK comics industry, and its greatness also lies in wanting to do and be something different. The differences in appreciation of comic art in the UK and, say, France and Belgium are down to socio-historical factors, not necessarily to the quality of the storytelling or publishing standards. There is an excess of focus on U.S. superheroes, and this has, in my opinion, damaged the medium's reputation as one that can transcend the boundaries of the caped crusader genre. At The Comics Grid we try to communicate the diversity of comics as a medium, and perhaps the readers of this article might want to check our journal out. http://www.comicsgrid.com/

Ernesto Priego's picture

Thank you for this excellent response. The idea that comics = U.S. superheroes needs to be left behind. There is greatness in the UK comics industry, and its greatness also lies in wanting to do and be something different. The differences in appreciation of comic art in the UK and, say, France and Belgium are down to socio-historical factors, not necessarily to the quality of the storytelling or publishing standards. There is an excess of focus on U.S. superheroes, and this has, in my opinion, damaged the medium's reputation as one that can transcend the boundaries of the caped crusader genre. At The Comics Grid we try to communicate the diversity of comics as a medium, and perhaps the readers of this article might want to check our journal out. http://www.comicsgrid.com/

Ernesto Priego's picture

Thank you for this excellent response. The idea that comics = U.S. superheroes needs to be left behind. There is greatness in the UK comics industry, and its greatness also lies in wanting to do and be something different. The differences in appreciation of comic art in the UK and, say, France and Belgium are down to socio-historical factors, not necessarily to the quality of the storytelling or publishing standards. There is an excess of focus on U.S. superheroes, and this has, in my opinion, damaged the medium's reputation as one that can transcend the boundaries of the caped crusader genre. At The Comics Grid we try to communicate the diversity of comics as a medium, and perhaps the readers of this article might want to check our journal out. http://www.comicsgrid.com/

Ernesto Priego's picture

Thank you for this excellent response. The idea that comics = U.S. superheroes needs to be left behind. There is greatness in the UK comics industry, and its greatness also lies in wanting to do and be something different. The differences in appreciation of comic art in the UK and, say, France and Belgium are down to socio-historical factors, not necessarily to the quality of the storytelling or publishing standards. There is an excess of focus on U.S. superheroes, and this has, in my opinion, damaged the medium's reputation as one that can transcend the boundaries of the caped crusader genre. At The Comics Grid we try to communicate the diversity of comics as a medium, and perhaps the readers of this article might want to check our journal out. http://www.comicsgrid.com/

Ernesto Priego's picture

Thank you for this excellent response. The idea that comics = U.S. superheroes needs to be left behind. There is greatness in the UK comics industry, and its greatness also lies in wanting to do and be something different. The differences in appreciation of comic art in the UK and, say, France and Belgium are down to socio-historical factors, not necessarily to the quality of the storytelling or publishing standards. There is an excess of focus on U.S. superheroes, and this has, in my opinion, damaged the medium's reputation as one that can transcend the boundaries of the caped crusader genre. At The Comics Grid we try to communicate the diversity of comics as a medium, and perhaps the readers of this article might want to check our journal out. http://www.comicsgrid.com/

Ernesto Priego's picture

Thank you for this excellent response. The idea that comics = U.S. superheroes needs to be left behind. There is greatness in the UK comics industry, and its greatness also lies in wanting to do and be something different. The differences in appreciation of comic art in the UK and, say, France and Belgium are down to socio-historical factors, not necessarily to the quality of the storytelling or publishing standards. There is an excess of focus on U.S. superheroes, and this has, in my opinion, damaged the medium's reputation as one that can transcend the boundaries of the caped crusader genre. At The Comics Grid we try to communicate the diversity of comics as a medium, and perhaps the readers of this article might want to check our journal out. http://www.comicsgrid.com/

Ernesto Priego's picture

Thank you for this excellent response. The idea that comics = U.S. superheroes needs to be left behind. There is greatness in the UK comics industry, and its greatness also lies in wanting to do and be something different. The differences in appreciation of comic art in the UK and, say, France and Belgium are down to socio-historical factors, not necessarily to the quality of the storytelling or publishing standards. There is an excess of focus on U.S. superheroes, and this has, in my opinion, damaged the medium's reputation as one that can transcend the boundaries of the caped crusader genre. At The Comics Grid we try to communicate the diversity of comics as a medium, and perhaps the readers of this article might want to check our journal out. http://www.comicsgrid.com/

Ernesto Priego's picture

Thank you for this excellent response. The idea that comics = U.S. superheroes needs to be left behind. There is greatness in the UK comics industry, and its greatness also lies in wanting to do and be something different. The differences in appreciation of comic art in the UK and, say, France and Belgium are down to socio-historical factors, not necessarily to the quality of the storytelling or publishing standards. There is an excess of focus on U.S. superheroes, and this has, in my opinion, damaged the medium's reputation as one that can transcend the boundaries of the caped crusader genre. At The Comics Grid we try to communicate the diversity of comics as a medium, and perhaps the readers of this article might want to check our journal out. http://www.comicsgrid.com/

Ernesto Priego's picture

Thank you for this excellent response. The idea that comics = U.S. superheroes needs to be left behind. There is greatness in the UK comics industry, and its greatness also lies in wanting to do and be something different. The differences in appreciation of comic art in the UK and, say, France and Belgium are down to socio-historical factors, not necessarily to the quality of the storytelling or publishing standards. There is an excess of focus on U.S. superheroes, and this has, in my opinion, damaged the medium's reputation as one that can transcend the boundaries of the caped crusader genre. At The Comics Grid we try to communicate the diversity of comics as a medium, and perhaps the readers of this article might want to check our journal out. http://www.comicsgrid.com/

Ernesto Priego's picture

Thank you for this excellent response. The idea that comics = U.S. superheroes needs to be left behind. There is greatness in the UK comics industry, and its greatness also lies in wanting to do and be something different. The differences in appreciation of comic art in the UK and, say, France and Belgium are down to socio-historical factors, not necessarily to the quality of the storytelling or publishing standards. There is an excess of focus on U.S. superheroes, and this has, in my opinion, damaged the medium's reputation as one that can transcend the boundaries of the caped crusader genre. At The Comics Grid we try to communicate the diversity of comics as a medium, and perhaps the readers of this article might want to check our journal out. http://www.comicsgrid.com/

Ernesto Priego's picture

Thank you for this excellent response. The idea that comics = U.S. superheroes needs to be left behind. There is greatness in the UK comics industry, and its greatness also lies in wanting to do and be something different. The differences in appreciation of comic art in the UK and, say, France and Belgium are down to socio-historical factors, not necessarily to the quality of the storytelling or publishing standards. There is an excess of focus on U.S. superheroes, and this has, in my opinion, damaged the medium's reputation as one that can transcend the boundaries of the caped crusader genre. At The Comics Grid we try to communicate the diversity of comics as a medium, and perhaps the readers of this article might want to check our journal out. http://www.comicsgrid.com/

Ernesto Priego's picture

Thank you for this excellent response. The idea that comics = U.S. superheroes needs to be left behind. There is greatness in the UK comics industry, and its greatness also lies in wanting to do and be something different. The differences in appreciation of comic art in the UK and, say, France and Belgium are down to socio-historical factors, not necessarily to the quality of the storytelling or publishing standards. There is an excess of focus on U.S. superheroes, and this has, in my opinion, damaged the medium's reputation as one that can transcend the boundaries of the caped crusader genre. At The Comics Grid we try to communicate the diversity of comics as a medium, and perhaps the readers of this article might want to check our journal out. http://www.comicsgrid.com/

Andy Winter's picture

Well done to the New Statesman for illustrating this article about modern British comics with a not-at-all-offensive caricature of a black person from a comic published in 1938. Clearly, it isn't just The Spectator that is clueless.

PJC's picture

That was a bit unfortunate wasn't it, Andy?! :-s

John FS Freeman's picture

Thanks for this riposte to the Spectator article. I regularly publish British comics news on my own web site downthetubes.net and numbers of visitors are very healthy - as is the British comics industry. It's true there aren't as many adventure comics around as there once were, but compared with some magazine segments, comic sales are still pretty good and the rise of interest in comics thanks to digital publication online and on mobile devices has, according to industry web site ivc2.com, driven an apparent upswing in sales of comics in comic shops both in the US and the UK. Comics have always evolved and we live in very exciting times as far as this particular medium is concerned.

Keiichi's picture

The UK comics industry isn't all it could be, perhaps, but when it gets it right it does so in absolute spades.

This week, Prog 1791 of 2000AD features the final episode of the Nikolai Dante saga, a series that spans 15 years. The storytelling was frequently epic on so many levels, and the art has been nothing short of breathtaking. Dante's tale has stirred emotions like his in-mag chum Judge Dredd never could; he, if anyone,deserves a very comfy chair in the British Comics Hall of Fame.

Emperor's picture

Bravo. The British comics industry isn't thriving but it is there if people bother to look.

What we need is more publicity, flagging up new works that could be of interest to people and more pieces pushing the angle that comics aren't just for kids any more.

Although the Internet is changing availability there is also a need to find ways of helping comics get out there into shops, especially as it is difficult to get the one distributor of comics to comic book stores to stock independent publishers and small press titles.

Anyway this is a good step in the right direction.

Nigel auchterlounie's picture

I think the UK comics scene suffers a little from being caught in the middle we're european in sensibilities more than some would like to admit but a lot of our "culture" comes from the US because we share a language with them. Comics are very strong in europe. They do very well indeed and there are very few capes around. But that's all written in foreign so I haven't read any of it.
I've been published by Blank Slate and appear regularly in The Dandy. The Blank Slate book is adult comedy and obviously the stuff i do for the Dandy is for the kids. But I think here in the UK there's a view that's not held in Europe that you stop reading comics when you grow up. I don't know how that started.
Also, strangely, it seems perfectly acceptable to me to have people in capes leaping around america but the thought of them leaping around the UK? It seems odd. Maybe even a little stupid. Why's that?
I have just finished my own British super hero story though. I think it is British, there's more complaining than fighting
http://spleenal.blogspot.co.uk/2012/01/weak-as-i-am-part-1.html

No capes though. I couldn't stretch things that far.

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