Repetitive strain

"Auteurs" are now marketed by major studios, but do they do more than repeat themselves?

 

In the wake of Michael Haneke joining that exclusive group of directors who have twice been awarded the Cannes Film Festival’s Palme d’Or prize, it may be an odd time to bemoan the lot of the auteur. (Haneke won first for The White Ribbon and on Sunday for Amour.) But beyond the bubble of the international festival circuit, auteur may have dropped in cultural value, even as (or perhaps because) the usefulness of the director as a commodity is now apparent to the major studios. When a blockbuster is sold using a director’s name to evoke familiarity (“From Michael Bay, the guy who ripped you off last summer…”), is it a bastardisation of the auteurist line pushed originally by André Bazin at Revue de Cinéma, or the perfectly logical co-opting of art by commerce? Marketing departments are surely only taking the credo mapped out by auteurist critics, and wringing out every last dollar.

That’s the commercial branch of auteur theory, and it’s one that has been growing ever since Steven Spielberg’s heyday. But some of the places where auteurs were once welcomed have been pulling down the shutters—or perhaps moving the goalposts is a more appropriate metaphor. In the Guardian this week, Hadley Freeman devoted 1000 words to complaining that Wes Anderson and Tim Burton had, with their latest films, been caught repeating themselves. I can’t comment on Burton’s Dark Shadows, which I haven’t seen, but I feel strongly that Anderson has found new vim and inspiration in Moonrise Kingdom. However, it is not Freeman’s specific argument that I found interesting so much as the general tendency to take traits once celebrated as auteurist (a recognisable voice, a continuity of theme, a discernible visual style, a repertory company of actors) and to use them as a stick to beat those auteurs we find lacking.

It’s a thin line between a director who produces a different meal each time from the same set of ingredients, and one who reheats the leftovers. And it’s a danger, I think, that we can mistake consistency for complacency when we can’t quite express what it is about a film that displeases us. Not admiring Pedro Almodóvar’s Volver or Broken Embraces, I concluded that the filmmaker’s familiar conventions must have inhibited him, reducing to the mechanical what had once been sensual. Why didn’t I feel the same way about the director’s latest movie, The Skin I Live In? It could just as easily have been the case that this one was gripping and dramatically persuasive, while the others were not—and that the qualities of the auteur had borne the brunt of my disapproval in the case of the earlier films, while enhancing my enjoyment in the latter example.

Auteur theory has always had its dissenters, be they critics (Pauline Kael: “Just because a director repeats himself, doesn’t make him talented”), screenwriters (William Goldman, upon first being told about auteur theory, asked: “What’s the punchline?”) or directors themselves (Fred Schepisi: “The word ‘auteur’ just denigrates everyone else’s job”). Even some of those who encouraged auteur theory came to harbour reservations, such as Andrew Sarris, who said : “I think it’s gone too fat now. Every director has to show his wild visual style in order to establish himself and blaze a trail immediately.”

The greatest damage was surely done to the careers of those who were not among the cherished favourites of the original auteurist critics. In Sight & Sound in July 1997, Ginette Vincendeau put into perspective the hypocrisy of the Cahiers du Cinema crowd, which included future filmmakers such as Godard, Truffaut and Rohmer. She writes:

“While the craft of popular Hollywood filmmaking was celebrated, that of French mainstream directors (as well as scriptwriters) was derided. The politique des auteurs recognised that for Hawks, Hitchcock or Ford it was possible to inscribe personal themes in films produced within ‘the system’—but within the French ‘system’, no such possibility was acknowledged.”

No need to shed any tears, then, for the auteurs or their supporters: only for those left unfairly in the cold. Perhaps auteur theory isn’t a school of thought so much as a shelter in which critics and audiences can seek sanctuary when necessary, while reserving the right to trash the place and spray-paint its walls whenever the mood takes them.

 

 

 

 

 

 

 

 

   

 

 

Michael Haneke winning at Cannes

Ryan Gilbey is the New Statesman's film critic. He is also the author of It Don't Worry Me (Faber), about 1970s US cinema, and a study of Groundhog Day in the "Modern Classics" series (BFI Publishing). He was named reviewer of the year in the 2007 Press Gazette awards.

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Attention millennials: we have reached Peak Unicorn

There is a strong current of Nineties nostalgia that blends the ironic celebration of childhood kitsch with wilful self-infantilisation.

If you have been on the internet recently, you may have noticed the unicorns. Social media has become saturated with pastel pinks and blues, sprinkled with glitter and transformed into a land of magical rainbows and prancing, mystical creatures. For adults.

Young women post pictures of themselves with lilac-and-turquoise-tinted “unicorn hair”, or holographic “unicorn nails”, and put up photographs of rainbow-coloured and gold-leafed “unicorn toast”. The beauty industry has something of a unicorn problem, with brands issuing identikit ranges of shimmery, unicorn-themed cosmetics and perfumes with names such as “I Heart Unicorns”. When it comes to millennial commodity capitalism, no depth of unicorn-related paraphernalia has been left unplumbed. You can buy sparkle-laced gin advertised as “Unicorn Tears”, body glitter branded as “Unicorn Snot”, and even a lipstick tinted with “unicorn blood” – which is presumably aimed at the niche market for Goth unicorns.

In the past few weeks, the world has officially reached peak unicorn, following Starbucks’s limited-edition release of the selfie-friendly, Instagram-baiting “Unicorn Frappuccino”. Despite being described by tasters as “the worst drink I have ever purchased in my life”, and “like a combination of the topical fluoride used by dental hygienists and metallic sludge”, pictures of it were shared on Instagram more than 150,000 times in the single week it was available.

But why do unicorns have such seemingly inexhaustible popularity among millennials – many of whom, despite entering their thirties, show no signs of slowing their appetite for a pre-teen aesthetic of prancing ponies and mythical fantasy? Certainly, there is a strong current of Nineties nostalgia at play here – though it seems to be a nostalgia that blends the ironic celebration of childhood kitsch with wilful self-infantilisation. There is something terribly earnest about the language of unicorns; its vocabulary of rainbows and smiles is too embarrassing to sustain genuine irony.

The sickly-sweet copy issued by brands starts to feel unhinged, after a while. (A £28 body “Wish Wash” that tells you “Unicorns are awesome. I am awesome. Therefore I am a unicorn”, anyone? That’s not how logic works and you know it.)

God knows there’s room for a bit of crayon-coloured twee in our dark geopolitical times. And if my generation is to be denied any conventional markers of adulthood, in the absence of affordable homes or secure employment, I’ll cover myself in glitter and subsist on a diet of pink lattes and sugar sprinkles as much as I please. But in our post-truth age of Trump, Brexit, Twitter trolls and the rise of the alt right, advertising that maniacally shouts that “UNICORNS ARE REAL! UNICORNS ARE REAL!” has a flavour of deranged escapism.

Yet maybe there is an element of knowingness in countering the rising tide of global hate and uncertainty with a pretend sparkly magic horse. Perhaps unicorns are a particularly fitting spirit animal for Generation Snowflake – the epithet given to young people who have failed to grow out of their instincts for sensitivity and niceness. Eighties and Nineties kids were raised on cartoons such as My Little Pony, which offered anti-bullying messages and a model of female strength based on empathy and collaboration. By identifying with creatures such as horses, dolphins and unicorns, young girls can express their own power and explore ideas of femininity and fantasy away from the male gaze.

And perhaps these childhood associations have shaped the collective millennial psyche. For the generation that is progressively dismantling the old gender boundaries, unicorn aesthetics aren’t just for women. On Instagram, lumbersexual hipsters show off their glitter beards, while celebrities such as Justin Bieber and Jared Leto rock pastel-tinted dye jobs. Increasingly, young people of all genders are reclaiming styles once dismissed as irretrievably girly – as seen in the present media obsession with “millennial pink”. Pink is now performing the double feat of being both the unabashedly female colour of fourth-wave feminism and the androgynous shade of modern gender fluidity.

Let’s be frank: there are limits to this kind of ideological utopianism. The popularity of unicorn aesthetics and millennial pink is due in no small part to one simple thing: they are eye-catchingly appealing on social media. In an age dominated by visual media, bubblegum shades have the power to catch our attention.

Starbucks knows this. The company has explicitly acknowledged that the Unicorn Frappuccino was “inspired” by social media, knowing well that Instagram users would rush to capture images of the drink and thus giving a spike to their publicity free of charge.

But predictably, with the vagaries of the fashion cycle, Starbucks has killed the unicorn’s cool. The moment that corporate chains latch on to a trend is the moment that trend begins its spiral towards the end – or towards the bargain basement from which it will be redeemed only once it has reached peak naff. Unicorns are now “basic” – the term the internet has given to the rung on the cultural capital ladder that sits between hipster and ignominy.

Yet already the next mythical creature is waiting in the wings for us to pass the time until the inevitable heat death of the universe. If Instagram hashtags are anything to go by, the trend-setters are all about mermaids now.

This article first appeared in the 18 May 2017 issue of the New Statesman, Age of Lies

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