Mad Men: season 5, episode 3

Oh Betty (and why Jon Hamm shouldn't be allowed to direct again)

Let’s blame it on Jon Hamm. The second episode in the series was the first to be directed by the show’s lead actor. It was also the first to be shot, so perhaps nerves played a part. Either way, I only dare whisper, it wasn’t that good.

We knew it was going to be Betty’s episode from the pre-credit flashbacks (“Laaaast week on Mad Men”). There she was in the fourth series, the Grace Kelly lookalike, a cold-hearted mother-from-hell, sylph-like and beautiful, and here she is now – her children struggling (and failing) to zip her into a dress. Betty is fat. The impossible has happened. And my, did the show tell us a hundred different ways. We see Betty eating crisps, we see Betty’s fat mother-in-law tell her to get herself in shape, we see Betty’s even fatter and highly unrealistic body double clamber out of a bath. I don’t know if it was the bad fake fat they loaded on to her face - her features were sandwiched in prosthetic - or the frequent mentions of the fact that she is fat, or Henry Francis’s plaintive cries that he doesn’t notice the fat, but the fat theme seemed too un-Mad Men in its obviousness and the way we were asked to gawp at Betty shovelling ice cream into her pillowy face (having just gazed at willowy Megan in her slick little outfits).

There was a serious side to the fat, of course. Betty, possibly, had cancer. A disease which was still taboo (you’d never tell the kids you had it) was also a death sentence in the sixties, and the idea of spoilt, childlike Betty, of all people, having to face her imminent mortality was fascinating. But the script let down its subject. It’s so unlike Mad Men to over-explain, to lose its enigmatic distance, that it feels almost sacrilegious to criticise it for doing exactly that. I mean, seriously, a dream sequence with the kids swathed in black, Sally upturning Betty’s empty chair, and Betty invisible to them all? Dream sequences are wincey at the best of times – but compare that to the brilliantly strange one in the last series where she floats down the corridor in a sort of psychedelic trance. The death dream, by contrast, took a baseball bat to subtlety – she might as well have written a list of her innermost fears, in alphabetical order, and recited them to the camera.

The episode was dominated (in more ways than one) by poor Betty, but there were brief detours for a new hire (wild, Jewish, a Peggy-provoker: potential excellent) and a Rolling Stones gig, which Harry and Don attented in a ludicrous attempt to persuade the band to star in a Heinz commercial. It was supposed to be a comic setpiece – but Harry has become too hateful and cartoon-like to be actually funny. Pete also had a moment of gloating glory after signing the Mohawk airlines account, to which he patronisingly assigned Roger. (And there it was again – Mad Men betraying its true self, as Roger stomped out of a meeting and moaned to Don, barely able to offer up a wisecrack).

Let’s just put it all down to first-night nerves and Hamm’s dodgy direction, console ourselves that last week was a joy, and pray that next week the show will return to its artful, unexpected best. 

Read the Mad Men series blog

Betty Francis played by January Jones

Sophie Elmhirst is features editor of the New Statesman

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SRSLY #49: The Great British Sewing Bee, The Essex Serpent, The Lady Vanishes

On the pop culture podcast this week, we watch The Great British Sewing Bee, read new novel The Essex Serpent and revisit 2013's The Lady Vanishes.

This is SRSLY, the pop culture podcast from the New Statesman. Here, you can find links to all the things we talk about in the show as well as a bit more detail about who we are and where else you can find us online.

...or subscribe in iTunes. We’re also on StitcherRSS and SoundCloud – but if you use a podcast app that we’re not appearing in, let us know.

SRSLY is usually hosted by Caroline Crampton and Anna Leszkiewicz, the NS’s web editor and editorial assistant. We’re on Twitter as @c_crampton and @annaleszkie, where between us we post a heady mixture of Serious Journalism, excellent gifs and regularly ask questions J K Rowling needs to answer.

The Links

The Great British Sewing Bee

The latest series on iPlayer.

Some facts about the judges.

Caroline's favourite sewing instagram account.

The Essex Serpent

The book itself.

An interesting review by M John Harrison.

Sarah Perry on Twitter.

The Lady Vanishes

The trailer.

A good piece about the Hitchcock background to this adaptation.

For next time

Caroline is reading The Silent Woman by Janet Malcolm.

If you’d like to talk to us about the podcast or make a suggestion for something we should read or cover, you can email srslypod[at]gmail.com.

You can also find us on Twitter @srslypod, or send us your thoughts on tumblr here. If you like the podcast, we’d love you to leave a review on iTunes - this helps other people come across it.

We love reading out your emails. If you have thoughts you want to share on anything we’ve discussed, or questions you want to ask us, please email us on srslypod[at]gmail.com, or @ us on Twitter @srslypod, or get in touch via tumblr here. We also have Facebook now.

Our theme music is “Guatemala - Panama March” (by Heftone Banjo Orchestra), licensed under Creative Commons. 

See you next week!

PS If you missed #48, check it out here.