Sugar high

<em>The Apprentice</em> boss is more capricious than ever.

It's series eight, and the troops march into the boardroom. Sugar looks up, vaguely harassed, as though disturbed doing some very important work in his office and not, in fact, in a TV studio in Ealing, having just got his make-up done in a trailer.

He's a fascinating man. The camera men think so too, picking up the faintest of mouth twitches, the smallest crocodilian flicker of the eyes. No-one can keep their eyes off him. He's indomitable. He's never wrong.

In fact I find I can't describe him properly without reference to the Dominican dictator Rafael Leónidas Trujillo. Between 1930 and 1961 he wielded complete power over his people - no-one challenged him. The source of this authority? He was irrational. The more unpredictable and capricious he was, the more insecure his subjects became.

Lord Sugar's fearsome charm resides in an ability to switch something, at random, from the category "things that are really important and obvious" to "things he just doesn't give a shit about". Whichever answer the coin flips to, he presents it with maximum aggression - cue sycophantic scrambling from everyone.

In episode one, the boys were lambasted for spending all their time talking about margins, "and ignoring the product!" They win, however, and suddenly margins were "obviously" the priority all along, idiots. "What went wrong, girls?" "The guys were very focused on their margins," plead the girls. "That's called strategy," comes the smug answer.

Mentioning humble beginnings, once a brilliant way to get Alan Sugar on side, is now apparently out. "I don't want to hear your sob story", is the new line. Now he wants "aggression" in his business partner ("if I want a friend, I'll get a dog") - but be aggressive, and you're " far too shouty".

Not that I feel too sorry for the contestants. It's just that they don't seem to have much of a chance. The formula seems to be: film them saying something (possibly with the off-camera instruction, "Can you just say something obnoxious please? Yep, that's great, yep, like that"), and then show a montage of them doing the opposite, with tuba sounds.

The sneaky rug-pulling tactics are used on us as well. So violently edited is the show that it allows radical plot twists (the team that seemed to get everything wrong wins) - and complete character changes (shrinking violet becomes team bully) - from episode to episode.

Having said that, there are a couple of nicely captured moments in episode two. Jane (Irish, shouty) spotted Maria (another one) asleep in the car. A heaven sent chance. She decided to engineer the situation, stuff of classroom nightmares, where you wake up to find yourself required to participate in a conversation you've missed. Waking Maria, she immediately asked her the (completely out of context) question "So, what do you think about that? I mean, do you have ideas ... or ..." Maria had no answer. It was brilliantly evil - and lead almost directly to Maria getting fired.

Azhar was another highlight. "People describe me as a killer whale of the sea world." That's just a regular killer whale, Azhar. That's not how metaphors work.

I won't go on, because they are indeed fish in a barrel, but then so are we for watching it.

Lord Sugar, Getty images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

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Doing a Radiohead: how to disappear online

The band has performed an online Houdini in advance of its ninth album – but it’s harder than it looks. 

At the beginning of May, the band Radiohead’s web presence – well, its Twitter, Facebook, and website, at least – went offline.

Lead singer Thom Yorke has repeatedly criticised streaming, and the future of online music in general, and it's clear that his opinion fed into this month's decision to reject social media in favour of sending individual cards to the band's fans in the post. 

However, it’s also a clever publicity stunt in the run up to the rumoured release of the band's ninth album, since it plays into a growing paranoia around the lives we live online, and quite how permanent they are. In reality, though, Radiohead has done a pretty terrible job of disappearing from the internet. Its Facebook and Twitter accounts still exist, and widely available caching services actually mean you can still see Radiohead.com if you so wish. 

These are the steps you’d need to take to really disappear from the internet (and never be found).

Delete your acccounts

Radiohead may have deleted its posts on Facebook and Twitter, but its accounts – and, therefore user data – still exist on the sites. If this was a serious move away from an online presence, as opposed to a stunt, you’d want to delete your account entirely.

The site justdelete.me rates sites according to how easy they make it to delete your data. If you only hold accounts with “easy” rated sites, like Airbnb, Goodreads and Google, you’ll be able to delete your account through what justdelete.me calls a “simple process”. JustDelete.me also links you directly to the (sometimes difficult-to-find) account deletion pages.

Failing that, delete what you can

If, however, you’re a member of sites that don’t allow you to delete your account like Blogger, Couchsurfing or Wordpress, you may be stuck with your account for good. However, you should at least be able to delete posts and any biographical information on your profile.

If this bothers you, but you want to create an account with these sites, Justdelete.me also offers a “fake identity generator” which spits out fake names and other details to use in the signup process.

Go to Google

Search results are the hardest thing to erase, especially if they’re on sites which published your details without your permission. However, thanks to the European Commission “Right to be forgotten” ruling in 2014, you can now ask that certain search results be deleted using this online form.  

Ditch your smartphone

Smartphones tend to track your location and communicate with app and web servers constantly. For true privacy, you’d want to either disconnect your phone from all accounts (including iCloud or Google) or else get a basic phone which does not connect to the internet.

Give out your passwords

The artist Mark Farid decided in October 2015 to live without a digital footprint until April 2016, but was aghast when he realised quite how often our data is collected by our devices. As a result, he decided to live without bank accounts, use a phone without internet connectivity, and use an unregistered Oyster.

When I saw him speak at an event just before his off-grid experiment was due to begin, he announced that he would also be handing out the passwords to all his online accounts to the public. The kind of “bad data” which randomly hacked accounts would show would actually make him less traceable than a radio silence – a bit like how words written over other words mask them more than simply erasing them or scribbling on them would.

Accept that it probably won’t work

Even if you managed all this, the likelihood is that some of your daily activities would still leave a trace online. Most jobs require internet activity, if not an internet presence. Bank accounts are, let's face it, fairly necessary. And even Radiohead will, I’m willing to bet, reappear on the internet soon after their album arrives.

Barbara Speed is a technology and digital culture writer at the New Statesman and a staff writer at CityMetric.