Lived resistance

Adina Hoffman wins 2010 JQ-Wingate Prize.

American-Jewish author Adina Hoffman was last night named the winner of the 2010 JQ-Wingate Literary Prize. The prize, whose former winners include Amos Oz, Zadie Smith and WG Sebald, celebrates books by both Jewish and non-Jewish authors that stimulate interest in Jewish culture.

On what Jewish Quarterley's Rachel Lasserson called a "historic day for Jewish-Palestinian relations", Hoffman's biography of Palestinian poet Taha Muhammad Ali, My Happiness Bears No Relation to Happiness, was proclaimed winner from a shortlist that also included works by Shlomo Sand and Julia Franck.

"All four judges fell in love with this year's winning book," explained Anne Karpf, chair of the judging panel, describing it as, "combining meticulous research with literary sensitivity and a deep humanity: a beautifully written portrait of lived resistance."

The first published biography of a Palestinian writer in any language, Hoffman's book exposes readers to the hitherto largely unknown world of contemporary Palestinian intellectuals in Israel. As Hoffman herself explains:

Most Westerners see Palestinians through the lens of the newspaper and television set - where they're almost always depicted as either terrorists or faceless victims. The idea of writing about a whole range of very varied and specific individuals almost never enters into the conversation.

Described by Eric Ormsby in the TLS as "not only the biography of a remarkable man, but an act of reclamation against the erosion of memory", Hoffman's book draws attention to the specifically literary implications of the Arab-Israeli conflict. The Palestinians, she writes,

were not just unlucky to be the victims in this grand historical drama; they were also cursed to have found themselves, a basically oral people, wrestling rhetorically with perhaps the most print-obsessed people on the planet.

In her introduction to the book, Hoffman expresses the reservations that she, as a Jewish author, felt about tackling such a subject, expecting suspicion from both Arab and Israeli communities. Whether last night's prize will go some way towards proving Hoffman's fears wrong remains to be seen.

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Why does food taste better when we Instagram it?

Delay leads to increased pleasure when you set up a perfect shot of your dinner.

Been on holiday? Take any snaps? Of course you did – but if you’re anything like me, your friends and family didn’t make it into many of them. Frankly, I can only hope that Mr Whippy and I will still be mates in sixty years, because I’m going to have an awful lot of pictures of him to look back on.

Once a decidedly niche pursuit, photographing food is now almost as popular as eating it, and if you thought that the habit was annoying at home, it is even worse when it intrudes on the sacred peace of a holiday. Buy an ice cream and you’ll find yourself alone with a cone as your companion rushes across a four-lane highway to capture his or hers against the azure sea. Reach for a chip before the bowl has been immortalised on social media and get your hand smacked for your trouble.

It’s a trend that sucks the joy out of every meal – unless, that is, you’re the one behind the camera. A new study published in the Journal of Personality and Social Psychology suggests that taking pictures of food enhances our pleasure in it. Diners at the food court of a farmers’ market in Philadelphia were asked either to photograph their meal or to eat “as you normally would”, then were questioned about how they found it. Those in the photography group reported that not only did they enjoy their meal more, but they were “significantly more immersed in the experience” of eating it.

This backs up evidence from previous studies, including one from this year in the Journal of Consumer Marketing, which found that participants who had been asked to photograph a red velvet cake – that bleeding behemoth of American overindulgence – later rated it as significantly tastier than those who had not.

Interestingly, taking a picture of a fruit salad had no effect on its perceived charms, but “when descriptive social norms regarding healthy eating [were] made salient”, photographing these healthier foods did lead to greater enjoyment. In other words, if you see lots of glossy, beautifully lit pictures of chia seed pudding on social media, you are more likely to believe that it’s edible, despite all the evidence to the contrary.
This may seem puzzling. After all, surely anything tastes better fresh from the kitchen rather than a protracted glamour shoot – runny yolks carefully split to capture that golden ooze, strips of bacon arranged just so atop plump hemispheres of avocado, pillowy burger buns posed to give a glimpse of meat beneath. It is hardly surprising that 95 million posts on Instagram, the photo-sharing site, proudly bear the hashtag #foodporn.

However, it is this delay that is apparently responsible for the increase in pleasure: the act of rearranging that parsley garnish, or moving the plate closer to the light, increases our anticipation of what we are about to eat, forcing us to consider how delicious it looks even as we forbid ourselves to take a bite until the perfect shot is in the bag. You could no doubt achieve the same heightened sense of satisfaction by saying grace before tucking in, but you would lose the gratification that comes from imagining other people ogling your grilled Ibizan sardines as they tuck in to an egg mayonnaise at their desk.

Bear in mind, though, that the food that is most successful on Instagram often has a freakish quality – lurid, rainbow-coloured bagel-croissant hybrids that look like something out of Frankenstein’s bakery are particularly popular at the moment – which may lead to some unwise menu choices in pursuit of online acclaim.

On the plus side, if a diet of giant burgers and salted-caramel lattes leaves you feeling queasy, take heart: if there is one thing that social media likes more than #avotoast, it is embarrassing oversharing. After a week of sickening ice-cream shots, a sickbed selfie is guaranteed to cheer up the rest of us. 

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser