The Art of Listening: pop, propaganda and North Korea

On "Huh" by 4Minute.

First you hear the wail of a siren-like synth, which is quickly followed by a chorus of female voices yelping in syncopation to a strutting beat. In these initial moments, it could be Girls Aloud or the Pussycat Dolls, or any one of a host of less well-known Anglo-American girl bands -- but in fact the group is 4minute, one of the stars of South Korea's homegrown K-pop scene.

Singing in a mix of Korean and English, the polyglot 4Minute also bear the dubious distinction of having reopened the propaganda war between North and South Korea. Following the sinking of the Cheonan warship earlier this year, the South has resumed radio broadcasts and installed 11 loudspeaker points along the demilitarised zone that separates the two countries.

Radio and loudspeaker broadcasts to the North -- which largely attempt to convince subjects of Kim Jong-Il's authoritarian regime to defect by boasting about higher living standards -- form one element of the low-level conflict that has simmered between the two countries ever since the Korean War ended in stalemate in 1953.

As relations between the neighbours warmed, in 2003 the South suspended its "psychological warfare" campaign. It was resumed last month, however, launched by 4Minute's song "Huh" and provoking a threat from the North Korean regime to turn South Korea's capital, Seoul, into a "sea of flame".

But who are the ultimate targets of this propaganda? The number of North Koreans it will reach is unclear, given that in 2003 the broadcasts were described as "virtually ineffective" by South Korea's Hangyore newspaper, but the song has now been relayed around the world's media countless times. "Huh", in the words of Bloomberg News, is a "pop song extolling freedom of choice". And indeed it is, if by choice you mean a rigid adherence to the norms of consumer culture. (A typical lyric translates as: "When I say I want to appear on TV, when I say I want to become prettier, everybody says I can't do it. Baby, you're kidding me? I do as I please.")

The 4-hour radio broadcast that followed "Huh" also included a taunt about North Korea's devastating famine of the late 1990s and its ongoing food shortages. South Koreans, said the presenter, are more worried about getting fat than starving to death. "Huh" is a fitting accompaniment to this charming statement. Boasting a glut of flashy production techniques, the very song itself sounds obese: the lead melodies are swimming in reverb, vocal harmonies are layered one on top of another, cymbals, kick drum and distorted bass combine to give a pumped-up, aggressive thrust.

In keeping with much pop music, its underlying message is simple and perhaps even a little threatening. Much like when bankers meet with the chancellor of the Exchequer, the message is: keep the party going -- or else.

Crude enough, but as Walter Benjamin averred, there has never been a document of culture that is not simultaneously one of barbarism. Just ask Alex, the delinquent protagonist of Anthony Burgess's novel A Clockwork Orange, who sneers at the idea that he will be reformed by listening to Beethoven:

Civilized my syphilised yarbles. Music always sort of sharpened me up, O my brothers, and made me feel like old Bog himself, ready to make with the old donner and blitzen and have vecks and ptitsas creeching away in my ha ha power.

Ha ha power indeed. Kim Jong-Il couldn't have put it better himself.

You can read more from the Art of Listening column here

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Daniel Trilling is the Editor of New Humanist magazine. He was formerly an Assistant Editor at the New Statesman.

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SRSLY #20: Friends, Lovers, Divers

On the pop culture podcast this week, we talk albums from Joanna Newsom, Bjork and Grimes, Todd Haynes film Carol, and comedy web series Ex-Best.

This is SRSLY, the pop culture podcast from the New Statesman. Here, you can find links to all the things we talk about in the show as well as a bit more detail about who we are and where else you can find us online.

Listen to our new episode now:

...or subscribe in iTunes. We’re also on Stitcher, RSS and SoundCloud – but if you use a podcast app that we’re not appearing in, let us know.

SRSLY is hosted by Caroline Crampton and Anna Leszkiewicz, the NS’s web editor and editorial assistant. We’re on Twitter as @c_crampton and @annaleszkie, where between us we post a heady mixture of Serious Journalism, excellent gifs and regularly ask questions J K Rowling needs to answer.

If you’d like to talk to us about the podcast or make a suggestion for something we should read or cover, you can email srslypod[at]

You can also find us on Twitter @srslypod, or send us your thoughts on tumblr here. If you like the podcast, we'd love you to leave a review on iTunes - this helps other people come across it.

The Links

Joanna Newsom, Bjork and Grimes

Joanna Newsom’s Divers doesn't seem to be on Spotify, but you can get it on iTunes here. Listen to Grimes’ Art Angels here and Bjork's Vulnicura here.

This is a good piece about Joanna Newsom.

This piece makes the comparison with Elena Ferrante that we talk about on the podcast.

Here's Grimes's own post about Bjork.

Tavi Gevinson's interview with Joanna Newsom (where she talks about liking Grimes).



Ryan Gilbey's review of Carol, which he calls “as tantalising as hearing a tender ballad on a tinpot transistor”.

Anna's piece about the photographers that influenced the visual style of the film.

An interesting Q & A with director Todd Haynes.



The full series is available to watch for free here.

Meghan Murphy on friendship break-ups.


Your questions:

We love reading out your emails. If you have thoughts you want to share on anything we've discussed, or questions you want to ask us, please email us on srslypod[at], or @ us on Twitter @srslypod, or get in touch via tumblr here. We also have Facebook now.


Our theme music is “Guatemala - Panama March” (by Heftone Banjo Orchestra), licensed under Creative Commons. 


See you next week!

PS If you missed #19, check it out here.

Caroline Crampton is web editor of the New Statesman.

Anna Leszkiewicz is a pop culture writer at the New Statesman.