And the Tories' new celebrity supporter is . . .

. . . Take That's Gary Barlow. He joins a stellar cast that includes Michael Caine, Jim Davidson and, um, the woman who presents all those property programmes on Channel 4.

We at Cultural Capital are left speechless by the news, so last words go to the music journalist Tim Chipping, who tweeted earlier today:

"All of Mark Owen's numerous sordid, drunken affairs don't add up to Gary Barlow's betrayal of the people".

NB: What we'd really like to know is: which Labour-supporting celebrities will threaten to leave the country if the Tories get in? Ross Kemp? David Tennant? Eddie Izzard?

Daniel Trilling is the Editor of New Humanist magazine. He was formerly an Assistant Editor at the New Statesman.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.