Exclusive poll: The Tory brand is still toxic

Just 40 per cent of people "would consider" voting for the party at the next election. 60 per cent w

How toxic is the Tory brand? It's a question that often occupies the mind of Andrew Cooper, David Cameron's director of strategy, who has consistently warned the Prime Minister that his party is still loathed by many of the voters that it needs the support of to win a majority next time round.

With this in mind, we conducted a poll with ICD Research on the subject, and the results make for fascinating reading. Asked whether they would consider voting for the Conservatives at the next election, just 40 per cent of the public said Yes and 60 per cent said No. The latest YouGov poll puts the Tories on 37 per cent (Labour is on 42 per cent), although this excludes those who don't know how they would vote and those who wouldn't vote.

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At the weekend, Cameron apologised for his recent comments to Labour MP Angela Eagle ("calm down, dear") and to Conservative MP Nadine Dorries ("'I know the honourable Lady is extremely frustrated"), for fear of appearing sexist. Before this, a leaked Downing Street memo revealed that the government was concerned about its plummeting support among women. Our poll suggests that such fears are well-founded.

The Tories are significantly less popular among women than men, with just 35 per cent of women saying that they would vote for the party, compared to 44 per cent of men. Little wonder when, as I've noted before, so many of the coalition's austerity measures - the abolition of baby bonds, the three-year freeze in child benefit, the abolition of the health in maternity grant, the cuts to Sure Start, the withdrawal of child tax credits from higher earners - hit women and families hardest.

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While Cameron is under pressure to shift rightwards on tax and public service reform, our poll found that a significant percentage of voters still see the Tories as too right-wing.

40 per cent of the public believe the party is too right-wing, compared to 18 per cent who believe it is too left-wing and 42 per cent who believe it is in the right position. Women are more likely than men to believe that the party is too right-wing. 42 per cent said that the Tories were too right-wing, compared to 37 per cent of men.

The results should not come as a surprise. As Conservative MP Nick Boles wrote recently in the Telegraph, "After three years of modernisation, David Cameron had shifted the perception of the party back towards the centre, and of himself even more so - although both were still seen as a bit more extreme than Labour and Gordon Brown. Since 2009, however, the party has shifted back to the Right in voters' eyes and, worryingly, so has he."

30 per cent of people said that the Conservatives "are much more right-wing than me" and 26 per cent said that they are "slightly more right-wing than me."

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Finally, asked how much they agreed or disagreed with the statement that "the Conservative Party is in touch with ordinary people", 31 per cent said they completely disagreed, compared to just 6 per cent who said they completely agreed. 18 per cent agreed with the statement and 28 per cent partially agreed with it.

The conclusion is clear: there are few votes to be won by shifting ever further to the right.

This exclusive poll for the New Statesman was carried out by ICD Research, powered by ID Factor, from 23-25 September 2011 and is based on a sample of 1,000 responses.

George Eaton is political editor of the New Statesman.

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Ariana and the Arianators: "We really are like a family"

The pop star provides her fans with a chance to express themselves joyfully - their targeting was grimly predictable.

Ariana Grande’s concert at Manchester Arena on 22 May began like any other. Children and teenagers streamed through the doors wearing pink T-shirts, rubber wristbands and animal ears (one of Grande’s signature looks). They screamed when she came on stage and they sang along with every song. It was only once the music had ended, and the 20,000-strong audience began to leave the venue, that the horror began – with a bomb detonated at the main entrance.

The show was just one date on Grande’s Dangerous Woman tour, which began in Phoenix, Arizona in February, moved across the United States and Europe, and had stops scheduled for South America, Japan, Australia and Hong Kong. (Since the Manchester attack, Grande has suspended the tour indefinitely.)

Since releasing her debut album in 2013, Grande has successfully transitioned from teen idol to fully fledged pop star (all three of her studio albums have sold over a million each) with a combination of baby-faced beauty and Mariah Carey-style, breathy vocals. Her most popular records are bubblegum pop with a Nineties R’n’B influence, a combination also expressed in her fashion choices: Nineties grunge meets pastel pinks.

She entered the limelight at 16 on the children’s TV programme Victorious, which ran on the Nickelodeon channel, pursuing her musical ambitions by performing the show’s soundtracks. Many of the young people who grew up watching her as the red-haired arts student Cat Valentine on Victorious would become fans of her pop career – or, as they call themselves, the Arianators.

As she outgrew her child-star status, Grande’s lyrics became more sexually suggestive. Recent songs such as “Side to Side” and “Everyday” are more explicit than any of her previous hits. She has repeatedly insisted that young women should be able to speak openly about sex and feel empowered, not objectified.

“Expressing sexuality in art is not an invitation for disrespect,” she tweeted in December. “We are not objects or prizes. We are QUEENS.”

Grande also has a reputation as something of a gay icon. She has advertised her records on the gay dating app Grindr, headlined shows at Pride Week in New York, and released a single and a lipstick to raise money for LGBTQ charities.

Cassy, a 19-year-old film student and fan, told me the fanbase is “made mostly of young women from 14-23, but I run into guys and non-binary fans all the time.”

“It’s pretty well known that Ariana has got a LGBTQ+ fan base. She’s so outspoken about it and that’s what draws us to her. Because she’s accepting of everyone, no matter who you are.”

Like many child actresses-turned-pop star, Grande has a fan base skewed towards the young and female: teenage and pre-teen girls are by far the majority of her most dedicated supporters. A writer on the Phoenix New Times described the typical Ariana Grande crowd as “pre-tween, tweens, teens, young gay (and fabulous) men, moms with cat ears, and multiple candidates for father of the year”. The Arianators form tight-knit groups on social media. I spoke to several over Twitter after the attack.

Arena concerts, which often have more relaxed age restrictions than nightlife venues, have long been a safe space for children, young people and teenage girls. They provide a secure place for concert-goers to dress up, experiment, play with burgeoning sexualities, dance, scream and cry: to flirt with an adult life still slightly out of reach. Glitter-streaked tears stream down the unapologetic faces of fans touched by an emotion bigger than themselves. It is appalling, if grimly predictable, to see children, teenage girls and young gay men targeted by agents of regressive ideologies for expressing themselves so joyfully. On 23 May, Isis claimed the attack.

Andréa, a 17-year-old fan from France, told me about her first experience of a Grande concert. “It was incredible,” she said. “Everyone was so kind, excited and happy. We really are like a family.”

The fans are devastated by Monday’s bombing. Thousands of messages appeared on social media to commemorate those who lost their lives. “As an Arianator,” Alexandre, aged 16, told me, “I’m really sad and I’m scared.”

“We’re all taking it really hard,” Cassy said. “We’re a family and we lost 22 members of that family last night.”

Ariana began her gig in Manchester with the song that has opened every night of her current tour: “Be Alright”. In it, she repeatedly reassures the crowd, “We’re gonna be all right.” It’s a phrase that her fans are clinging to after the attack. So, too, are the lyrics of “Better Days”, by Grande and her support act Victoria Monét, which was also performed the night of the explosion. “There’s a war right outside our window,” the words go. “I can hear the sirens . . ./I can hear the children crying . . ./I’m hoping for better days . . .”

“It’s hit us all very hard because we’ve lost some of our own,” said one Arianator who runs a popular Twitter account about the tour. “People we interacted with on a daily basis. People that just wanted to have a night of fun. These are dark times, but we are looking forward to better days.”

Anna Leszkiewicz is a pop culture writer at the New Statesman.

This article first appeared in the 25 May 2017 issue of the New Statesman, Why Islamic State targets Britain

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