We cannot be killed

'Shortly there will be an election, in which Labour will increase its majority'

Let’s be clear: this is a mad one. You won’t have heard it anywhere else, but you can take it from me. At the age of 38, this is my 17th consecutive Labour Party conference, and I’ve never been to one quite like this.

It’s in the nature of collective hysteria that no single act can be adduced to prove its existence. But there is a fin de siecle, self-destructive, decadent craziness about Conference 2007. Somewhere in the wads of twenty somethings and thirtywouldbes jamming the chintzy Bournemouth bars long after they’re normally silent lurks the jitterbugging desperation of the Twenties before the Crash, Berlin between the wars, London as Imperial Glory died with its queen. The collective psyche of this group of individuals who’ve never had it so good has rarely been so uncertain.

This is not a columnar conceit. I do not really have a thesis; no point to prove. I can only tentatively explain this atmosphere. But nor am I wrong. This mood is as real as the grief in the church. I am simply reporting what is here.

Perhaps the magnitude of the moment we face is too great for us collectively to bear. Shortly there will be an election, in which Labour will increase its majority, and in so doing utterly shatter the glass paradigm of cyclical politics which has contained us for the century since 1906. This ought to herald another decade of strong, confident, consensual Labour government. Which will finally and irrevocably transform the nature of politics and civic life in Britain.

That is a frightening responsibility. The young princes who now stride the parade ground with the confidence born of aristocratic schooling can never be afraid. They never have been. Like latter day Pushkins drilled in the elite academy of Brownian blitzkrieg, they are bursting with their sense of destiny. It’s not the Milibands, the Ballses or the Burnhams who are unconsciously nervous. This is the moment for which they were created. They are ready.

But for the rest, the officer class as much as the rank and file, it’s a daunting inheritance. The decade to date has been a long march to sustain. Those who led it have changed and re-changed, been shuffled and sidelined, died and retired from the field. But we – the poor bloody soldiers - are still here. Our boots are fresh and our uniforms re-supplied. We are rested and invigorated. Morale, if it anywhere was, can only be high. Yet still it’s a decade since we have been home. As we prepare to strike out again from our camp, we don’t wonder which army will triumph, but begin to ask what we will do if this march never ends.

For, that, indeed, is what this madness is: it’s the hour that we see that the march never ends.

We’ve learned that we cannot be killed. And we’ve come to accept that we’ll never go home. But now is the light headed dance, the fretful mazurka, of an army that knows it can never arrive.

Photo: Getty
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Boots sells lots of products used inappropriately – the morning after pill isn't one of them

The aisles are filled with items to “fix” women's bodies, but somehow preventing pregnancy is irresponsible.

As a teenager in the early Nineties, I had a favourite food: Boots Shapers Meal Replacement Chocolate Bars. There was a plain milk version, one with hazelnuts, plus one with muesli which somehow seemed healthier. I alternated which one I’d have, but I’d eat one every day. And that was all I’d eat.

Because the packet said “meal”, I told myself it was fine. Why bother drawing fine distinctions between the thing in itself and the thing in itself’s replacement? Boots sold other such dietary substitutes – Slimfast, Crunch ‘n’ Slim – but the chocolate bars were my go-to lunchtime option. I was severely underweight and didn’t menstruate until I was in my twenties, but hey, I was eating meals, wasn’t I? Or things that stood in for them. Same difference, right?

I don’t blame Boots the chemist for my anorexia. The diet foods and pills they sold – and continue to sell – were not, they would no doubt argue, aimed at women like me. Nonetheless, we bought them, just as we bought laxatives, high-fibre drinks, detox solutions, anti-cellulite gels, bathroom scales, razor blades, self-hatred measured by the Advantage Point. Boots don’t say – in public at least – that their most loyal customer is the fucked-up, self-harming woman. Still, I can’t help thinking that without her they’d be screwed.

Whenever I enter a branch of Boots (and I’m less inclined to than ever right now), I’m always struck by how many products there are for women, how few for men. One might justifiably assume that only women’s bodies are in need of starving, scrubbing, waxing, moisturising, masking with perfume, slathering in serum, primer, foundation, powder, the works. Men’s bodies are fine as they are, thank you. It’s the women who need fixing.

Or, as the company might argue, it’s simply that women are their main target market. It’s hardly their fault if women just so happen to be more insecure about their bodies than men. How can it be irresponsible to respond to that need, if it helps these women to feel good? How can it be wrong to tell a woman that a face cream – a fucking face cream – will roll back the years? It’s what she wants, isn’t it? 

Yes, some women will use products Boots sells irresponsibly and excessively, spending a fortune on self-abasement and false hope. That’s life, though, isn’t it? Boots isn’t your mother.

Unless, of course, it’s emergency contraception you’re after. If your desire is not for a wax to strip your pubic region bare, or for diet pills to give you diarrhoea while making you smaller, but for medication in order to prevent an unwanted pregnancy, well, that’s a different matter. Here, Boots have grave concerns that making such medication too cheap may be “incentivising inappropriate use”.

I am wondering in what instances it may be “inappropriate” to want to stop the implantation of an unwanted embryo in its tracks. I’ve wondered and wondered and wondered, but I can’t think of anything. I’ve used emergency contraception five times (twice from Boots, following the third degree from an embarrassed pharmacist for no reason whatsoever.) On no occasion have I particularly felt like it.

I don’t get high on nausea and heavy, gloopy periods. I took emergency contraception because in the context of my life, it was the responsible thing to do (by contrast, the most reckless thing I’ve ever done is have a third baby at age 40, even if it saved me £28.25 in Levonelle costs nine months earlier).

Clearly Boots don’t see things the way I do. There may be women who use Adios or Strippd inappropriately, but what’s the alternative to making these things easily available? More women getting fat, or fewer spending money on trying not to get fat, and such a thing would be untenable.

As for the alternative to accessing emergency contraception ... Well, it’s only a pregnancy. No big deal. And hey, did you know Boots even sell special toiletries for new mums, just so you can pamper yourself and the baby you didn’t want in the first place? See, they really care! (But don’t go thinking you can then use your Advantage Points to buy formula milk. Those tits were made for feeding – why not spend your points on a bust firming gel for afterwards?).

I get that Boots is interested in profit and I get that pretending to really, really care about the customer is just what you do when you’re in marketing. I also get that Boots isn't the only company which does this. They all do.

But making it harder for poorer women to access emergency contraception just so you won’t offend the customers who’ll judge them? Really, Boots? Isn’t that making this whole charade a little too obvious?

Commenting on what another woman does with her body should not be off-limits (if it was, no one would have ever identified and treated the eating disorder that was killing me.) Even so, it’s instructive to look at the things we see fit to comment on and those we don’t.

Want to inject your face with poison? Augment your breasts with silicone? Have your vagina remodelled to please your husband? Go ahead. Your body, your choice.

Want to control your reproductive life? Avoid the risks and permanent aftermath of childbirth? Prevent the need for an abortion down the line?

Well, that’s another matter. We’re just not sure we can trust you. Forget about those pills. Why not have some folic acid and stretch mark cream instead?

Glosswitch is a feminist mother of three who works in publishing.