Nonstarters: a really sweet father-daughter business that's still rubbish

This week's worst kickstarter video.

This planet is beset by problems. Uncontrollable industrial proliferation, religious intolerance, carpal tunnel syndrome, fossil fuel dependency.

But the real threat may be discarded tennis balls. In fact, if we don’t turn them all into chairs soon, the last human action may be a single hand thrust desperately from a bumpy yellow sea.

That is, at least, according to the Tennis Ball Chair project, whose founders tell us some 400,000,000 of the beloved spheres are hurled into the dark places beneath the earth each year.

I don’t want to scoff at legitimate concerns about resource waste. I just don’t think tennis balls are a significantly large enough part of the problem to incite consumers to want to buy a solution.

I also don’t want to scoff too much at the naivete of this pitch, because it’s actually a really sweet effort by a father and daughter to go into business together.

Unfortunately, it’s still rubbish:

The target market for this product is a fragile scrap of venn diagram confluence space connecting “people who play phenomenal amounts of tennis”, “people who are worried about the tennis ball waste crisis”, “people who can be arsed to save up 56 tennis balls, drill holes in them and make a chair” and “people who don’t really mind sitting on a bunch of tennis balls”.

Even if America’s tennis balls were all turned into furniture (and that would mean 7 million chairs per year), I imagine that most would end up in landfills later down the line anyway. Because, really, who’s going to pass these things on to their grandchildren?

Altogether, this project smacks of a good father building a ramshackle business rationale around his daughter’s realisation that “I guess you could make a chair out of tennis balls” to make a summer project that she’ll remember fondly for the rest of her life.

Sadly, it also reminds us that even in the soft-focus world of kickstarter, capital doesn’t change hands based on how sincerely the pitcher wants to do something.
 

Tennis ball chair project. Photograph: Kickstarter.com

By day, Fred Crawley is editor of Credit Today and Insolvency Today. By night, he reviews graphic novels for the New Statesman.

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Quiz: Can you identify fake news?

The furore around "fake" news shows no sign of abating. Can you spot what's real and what's not?

Hillary Clinton has spoken out today to warn about the fake news epidemic sweeping the world. Clinton went as far as to say that "lives are at risk" from fake news, the day after Pope Francis compared reading fake news to eating poop. (Side note: with real news like that, who needs the fake stuff?)

The sweeping distrust in fake news has caused some confusion, however, as many are unsure about how to actually tell the reals and the fakes apart. Short from seeing whether the logo will scratch off and asking the man from the market where he got it from, how can you really identify fake news? Take our test to see whether you have all the answers.

 

 

In all seriousness, many claim that identifying fake news is a simple matter of checking the source and disbelieving anything "too good to be true". Unfortunately, however, fake news outlets post real stories too, and real news outlets often slip up and publish the fakes. Use fact-checking websites like Snopes to really get to the bottom of a story, and always do a quick Google before you share anything. 

Amelia Tait is a technology and digital culture writer at the New Statesman.