If you want to live ethically, start with your bank account

Moving your money is an opportunity to make the banking system as a whole better, writes Co-operatives UK's Ed Mayo.

Do you have a bank account? If so, congratulations. You have a vote in what kind of economy the UK has moving forward.

This week is National Ethical Investment Week, an event which over recent years has become a great way to celebrate the mix of green and ethical funds open to those with the money to invest.

A bank account isn't usually considered as a classic investment product. But if we are going to improve the ethics of the world of finance, it is a good place to start.

To begin with, any money you have in your account is invested by your bank. It is not an investment that you see, but for every pound on deposit, your bank can lend a multiple of this in the wider economy. Taken together, as UK consumers, our bank accounts have money in credit at the end of a typical day of around £100bn.

A number of current accounts do now pay direct interest for the money you hold, even if it is still only a small proportion of conventional accounts that pay more than 0.5 per cent interest.

But there is another reason to consider where you hold your bank account, because it is the building block for the wider financial services sector. We can't complain that banks are less than fully ethical if we don't ourselves consider ethics when we choose who to bank with.

Current accounts are a cash cow for the big banks. One way or another, they make £152 out of every bank account they have. This is more than they earn from savings and credit cards put together. 

Current accounts are also something that most people have a choice over. There are 64 million bank accounts in the UK. So, where only around 15% of people are investors in the sense of putting money into stocks, shares and pooled funds, 90 per cent of us have a bank account and can have a say through our money.

The Move Your Money campaign has emerged this year as a cause célèbre. Launched in February 2012, the campaign calls on people to switch their account, current or savings, away from shareholder banks that helped to cause the economic crisis, and towards co-operative and mutual banks, such as credit unions and building societies.

Because they are not owned by external shareholders, they can put the interests of their customers first. Worldwide, customer-owned banks have been far safer than shareholder and state-owned banks over the last five years. No less importantly, your money is reinvested locally rather than going into the global carousel of bonuses and high finance. If you switch banks to an ethical bank, your money is being used for good – so it is not just fair to you but fair to others.

Since the campaign launched, around half a million people have switched accounts. The UK had long been the country with the lowest switching rate in Europe. More than the actions of any regulator, the Move Your Money campaign, in tune with the times, has changed that. And it is still early days.

Madeleine is one I know of many that have switched to the Co-operative Bank in recent months. "The online banking is different, but it all meets my needs and the switching was pretty simple." The switching process is far smoother than people may fear. You ask your new bank to set it in train and within 10 days of the application being approved, all your standing orders and arrangements should be transferred and up and running. 

Sandra has switched to Nationwide, one of fifty building societies still operating in the UK. She found that "banks are only interested if you have a lot of money and, as pensioners we don’t have a lot. But Nationwide was different. I know they want your money, I’m not saying they don’t, but they have more time for you, to explain the ins and outs."

Credit unions, which are financial co-operatives for savings and loans, are also among the providers that have benefited from switching as the larger credit unions now offer current accounts or debit cards that give access to ATM networks.

Ethical Investment should not just be about feeling good or having something to talk about at a dinner party but changing the way the financial system works. The call to move your money is a genuine and positive opportunity to make the banking system as a whole better.

Make it the one thing that you do this week.

Ed Mayo is Secretary General of Co-operatives UK

The Move Your Money campaign outside a Barclays. Photograph: Getty Images

Ed Mayo is Secretary General of Co-operatives UK

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Mumslink shows how online parenting networks are coming of age

Women online are changing the relationship between digital domesticity and digital independence. 

The habit of “speaking as a mother” came in for its fair share of criticism this summer. Andrea Leadsom’s insinuation of superiority over Theresa May, her rival for the Tory leadership, elicited widespread scorn – not least from those who have done most to strengthen the voice of mothers as a group: internet mums.

Over the past 15 years, the ten million users a month who log on to Mumsnet have been courted by politicians in webchats and speeches alike. The 2010 general election was even named “the Mumsnet election” in their honour.

From the start, parenting networks attracted users interested in comradeship, as much as those after information. 

For Jo Williamson, a mother-of-two, the trigger was the day her second child left for school, a jarring experience. “I went into a blind panic, thinking: ‘Blimey, I’m going to be sitting in an empty house just waiting for everybody to come back.’” In response, Jo and her business partner Jane Pickard came up with the idea for a new site that focuses on the fluid nature of many women’s professional and family lives.

The resulting network, Mumslink, uses carefully edited news feeds to introduce readers to ideas, businesses and charities that complement all aspects of their lives – from recipe tips to volunteering. “There are so many women out there with a plethora of talents but most of the time, because you’re with your children, nobody asks you to get involved,” Williamson says.

Similar feelings of isolation led Siobhan Freegard to found Netmums, one of the UK’s largest parenting sites. Back in 2000, she had barely heard of “social networks”, nor of Mumsnet, which launched around the same time, yet she knew that mothers needed a place “to share their stories and maybe meet up in the offline world, too”.

Such identity-building led to divisions over “the right way” to be a mother. A tense rivalry developed between the slightly younger Netmums and the more educated and affluent Mumsnetters (Tesco and Waitrose didn’t sponsor different networks for nothing). Within the sites’ pages, differences of opinion over working v stay-at-home parenting sparked allegations of hostility and bullying. Still, the media researcher Sarah Pedersen says there’s an argument that these sites have helped produce a reduction in depression and anxiety, as well as greater opportunities for women to negotiate “the tension between themselves and their role as mothers”.

There are signs that this online culture is growing up. The perception of mums as “a bit insular and thick” is more easily countered, says Justine Roberts, the founder of Mumsnet, “now that so many mothers are able to express their individuality, their interests and their expertise in the public domain”.

According to Freegard, the very act of online sharing has helped begin to repair the rifts within the parenting debate. “With social media, we see working mums and part-time mums, and we see mums changing roles as their children change ages, and we understand that there are different angles to things – that everyone has their story.”

This is more pronounced in the world of video blogging, Freegard says. On her YouTube channel, Channel Mum, people talk calmly about controversial subjects that would have been a “bloodbath” on Netmums, such as ear piercing for very young children. “With video, you can see the person in real life and that helps you feel for their story,” she says.

Perhaps the greatest effect, however, has been on how the internet allows parents to work from home. As many as 160,000 part-time ventures have been started by British women in the past two years alone, self-styled kitchen-table start-ups. Sites such as Mumslink (similarly funded by Williamson and Pickard and run out of the former’s front room in Hertfordshire) aim to help this home-based workforce with new clients. One Mumslinker visits the site to write about her own line of natural nail varnish, another to promote her hot-tub business. The company Digital Mums uses it to encourage women to expand their digital skills.

Commercial savvy is something that Freegard is also keen to develop at Channel Mum – equipping her contributors with financial advice and small stipends. “I remember looking at mummy bloggers and thinking, ‘You guys didn’t get properly organised,’” she says. Freegard points out that most early mum bloggers never grew their audience beyond those already involved in parenting online, and struggled to become more professional as a result.

Quite what the future relationships will be between the brands, businesses and audiences for information on parenting has yet to be established. Some users will baulk at being increasingly cast in the role of consumer. At the same time, the networks’ names – Mumsnet, Netmums, Mumslink, Channel Mum – suggest that parenting is still a woman’s domain.

Yet a better balance seems to be emerging in the relationship between digital domesticity and digital independence. Greater gender equality in the distribution of start-up funding, more job vacancies that allow flexible working, and increasing numbers of prominent women in the tech industry are just some of the things the community is striving to promote. In Britain, which has an ageing population and an ever-growing community of carers, the rise of these networks seems sure to be a net gain for us all. 

For more, visit: mumslink.com

India Bourke is the New Statesman's editorial assistant.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser