The ADgenda: this week's most offensive advert

Estee Lauder's Day and Night repair.

During the Paralympics one advert seemed to be running interminably throughout the Channel 4 coverage. As we watched heroic athletes at their physical peak, battling to claim public recognition for all the gruelling years of training and dedication they had sweated through, Estee Lauder were more interested in educating us about life's necessities. A purring voice grabbed our attention with the words "Millions of women can't live without it" and up our ears pricked, what could this wonderful new invention be that we had so far survived just fine without but had now arrived to show us how dreary and base our existence had been up until this very moment? 

Turns out the one thing that women require as a basic need the world over is anti-aging cream. No, not clean running water or access to electricity. Not even the oxygen we breathe is as crucial or as life-sustaining as holding off those wrinkles, ladies. This isn't just that we'd quite like healthy, younger-looking skin - no, it's not that flippant. We NEED a youthful, bouncy complexion - our very lives depend on it. 

Sadly, someone forgot to tell child poverty charity Plan International who in the same week have released an advert for their campaign "Because I Am A Girl", highlighting the continuing yawning chasm of gender inequality in certain parts of the world. While actress Freida Pinto spoke of girls who will not survive adolescence because they have no access to quality healthcare, Estee Lauder were busy convincing the rest of the world that survival depends upon slathering your face in a thick white cream every night. 

The company recently announced that they are upping their advertising spending by about $80m, so I imagine we're going to be treated to ever slicker examples of sham beauty products we just simply can't do without. But where's "the science bit"? While we're regularly subjected to the statistics behind the effectiveness of beauty products – "99.99999 per cent of women found their skin was a bit wetter after applying this product" – the company are strangely silent when it comes to backing up this particular claim. Perhaps they rounded up millions of women who were at death's door, smeared some cream on their face and miraculously they were cured, marching out into the sunshine radiating pure health. Perhaps. But then Estee Lauder would be modern day saviours worthy of our undying admiration, not grab-a-buck-quick fraudsters who profit from manipulating women's insecurities.

The Estee Lauder advert. Photograph, Getty Images.
Getty Images.
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Jeremy Corbyn's Labour conference speech shows how he's grown

The leader's confident address will have impressed even his fiercest foes. 

It is not just Jeremy Corbyn’s mandate that has been improved by his re-election. The Labour leader’s conference speech was, by some distance, the best he has delivered. He spoke with far greater confidence, clarity and energy than previously. From its self-deprecating opening onwards ("Virgin Trains assure me there are 800 empty seats") we saw a leader improved in almost every respect. 

Even Corbyn’s firecest foes will have found less to take issue with than they may have anticipated. He avoided picking a fight on Trident (unlike last year), delivered his most forceful condemnation of anti-Semitism (“an evil”) and, with the exception of the Iraq war, avoided attacks on New Labour’s record. The video which preceded his arrival, and highlighted achievements from the Blair-Brown years, was another olive branch. But deselection, which Corbyn again refused to denounce, will remain a running sore (MPs alleged that Hillsborough campaigner Sheila Coleman, who introduced Corbyn, is seeking to deselect Louise Ellman and backed the rival TUSC last May).

Corbyn is frequently charged with lacking policies. But his lengthy address contained several new ones: the removal of the cap on council borrowing (allowing an extra 60,000 houses to be built), a ban on arms sales to abusive regimes and an arts pupil premium in every primary school.

On policy, Corbyn frequently resembles Ed Miliband in his more radical moments, unrestrained by Ed Balls and other shadow cabinet members. He promised £500bn of infrastructure investment (spread over a decade with £150bn from the private sector), “a real living wage”, the renationalisation of the railways, rent controls and a ban on zero-hours contracts.

Labour’s greatest divisions are not over policy but rules, strategy and culture. Corbyn’s opponents will charge him with doing far too little to appeal to the unconverted - Conservative voters most of all. But he spoke with greater conviction than before of preparing for a general election (acknowledging that Labour faced an arithmetical “mountain”) and successfully delivered the attack lines he has often shunned.

“Even Theresa May gets it, that people want change,” he said. “That’s why she stood on the steps of Downing Street and talked about the inequalities and burning injustices in today’s Britain. She promised a country: ‘that works not for a privileged few but for every one of us’. But even if she manages to talk the talk, she can’t walk the walk. This isn’t a new government, it’s David Cameron’s government repackaged with progressive slogans but with a new harsh right-wing edge, taking the country backwards and dithering before the historic challenges of Brexit.”

After a second landslide victory, Corbyn is, for now, unassailable. Many MPs, having voted no confidence in him, will never serve on the frontbench. But an increasing number, recognising Corbyn’s immovability, speak once again of seeking to “make it work”. For all the ructions of this summer, Corbyn’s speech will have helped to persuade them that they can.

George Eaton is political editor of the New Statesman.