Why you need a mentor

If you make decisions in isolation there is every chance you will make the wrong call.

This year’s feast of sport got me thinking about mentoring. Alex Ferguson has always done remarkably well pairing up young starlets with older, more seasoned professionals. You can see in the rowing how important Steve Redgrave has been to the younger members of the GB team over the years. And so on and so on. In each instance, the coaches/managers have seen how valuable it is to provide their growing talent with a voice of reason. Someone who can be respected and trusted to give advice and counsel and who provides a role model.

Given how obvious this has become in a sporting context, I have always found it strange that so few people in business do the same thing. I believe it’s part of my role to provide that service for people I know. ICAEW also recognises the value of mentoring and its F-ten network is a good example of how it can work. In an ideal world you have a number of people around you who can give you a mix of opinion to help you make the right decision.

When you are building your career, you find yourselves at a crossroads for much of the time. Each decision can have a substantial impact on the direction and speed of travel. If you make decisions in isolation there is every chance you will make the wrong call. But if you make those decisions based on the advice and counsel of others who have been at those crossroads before, you improve the chances of making the right call.

There is little more instructive than discussing how careers have been built with the people who have already built them. To hear about the choices they had to make and the consequences of those choices. To find out what different businesses have expected from the function and how you use your experience to your advantage.

Equally, you can’t ignore the network that develops as you rise up through the ranks in your chosen profession. And this network checks in with each other regularly, looking for opportunities that could help the people they are supporting.

Most important, it gives you an opportunity to hear the old war stories and to learn from them. One of the reasons people study history is to learn from the past and not repeat mistakes in the future. Your mentors can help with that tremendously.

Having, I hope, convinced you of the value of these mentors let me try and help you identify who yours should be and how you can persuade them to act as a mentor on your behalf.

In short, the sorts of people you want to turn to as a mentor should be seasoned, successful, helpful specialists in your field – former CFOs, former bosses, audit chairs, audit partners, headhunters and colleagues who have jumped a couple of levels past you.

All of these are highly credible potential mentors. They should be people you trust well enough to ask the most stupid question and whom you know will advise you impartially and evenly.

As to how you find these people, all you have to do is ask. Most of them will have benefited from mentors themselves and, as the sports world has clearly demonstrated, the people who have gained from this in the past tend to be the ones who will give in the future.

And in my own experience, there are far more people than you might expect who really enjoy helping ambitious talent develop its true potential.

Mark Freebairn is partner at Odgers Berndtson

This article first appeared in economia.

Photograph: Getty Images.
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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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