Nationals drop by double digit per cent in circulation this year

National papers lost out year on year in July.

Most national newspapers suffered double digit percentage sales losses year on year in July.

The i was the only title to increase sales year on year, mainly due to the affect of taking over The Independent’s bulk distribution copies. This also largely explains The Independent’s sharp 52.3 per cent year on year circulation decline.

The i's paid-for sale in July was 215,664 with an additional 64,458 free bulk distribution copies.

Excluding i and The Independent, the average rate of circulation decline among the national dailies was around 11 per cent. This suggests that the rate of print circulation decline for the national press is accelerating.

The Guardian was the worst performing title on paid-for sales, which dropped 15.9 per cent to 209,354. According to The Guardian, the year-on-year comparison is exagerrated by strong sales in July 2011 helped by the paper's phone-hacking revelations.

The FT’s worldwide print circulation dropped 13.6 per cent to 290,765 of which some 58,989 on average a day were sold in the UK.

For the Sundays year on year comparisons were exaggerated by the affect of the closure of the News of the World at the start of July 2011 – which boosted the sales of surviving titles that month.

The Sun Sunday maintained its position as the top-selling Sunday title dropping 1.5 per cent month on month to 2,157,482 copies a week. At 50p, it continues to be at least half the price of most of its competitors.

National daily newspaper print sales for July 2012 (source ABC)

National dailies:

  • Daily Mirror : 1,082,054 ; -8.74
  • Daily Record : 275,526 ; -9.73
  • Daily Star : 623,534 ; -11.78
  • The Sun : 2,550,859 ; -9.60
  • Daily Express : 555,544 ; -11.25
  • Daily Mail : 1,921,239 ; -6.29
  • The Daily Telegraph : 581,249 ; -8.34
  • Financial Times : 290,765 ; -13.61
  • The Guardian : 209,354 ; -15.85
  • i : 280,122 ; 52.51
  • The Independent : 83,619 ; -54.28
  • The Scotsman : 34,127 ; -12.47
  • The Times : 404,099 ; -8.41
  • Racing Post : 46,836 ; -15.34

National Sundays

  • Daily Star Sunday : 456,429 ; -35.13
  • The Sun (Sunday) : 2,157,482 ;
  • Sunday Mail : 312,042 ; -24.22
  • Sunday Mirror : 1,077,882 ; -39.66
  • The People : 459,032 ; -43.09
  • Sunday Express : 503,492 ; -22.40
  • Sunday Post : 276,250 ; -14.16
  • The Mail on Sunday : 1,779,449 ; -21.10
  • Independent on Sunday : 118,759 ; -28.99
  • The Observer : 245,094 ; -15.15
  • Scotland on Sunday : 41,492 ; -14.97
  • The Sunday Telegraph : 456,487 ; -8.95
  • The Sunday Times : 919,424 ; -7.48

This article first appeared in Press Gazette.

A dying breed. Photograph: Getty Images

Dominic Ponsford is editor of Press Gazette

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PMQs review: Theresa May shows again that Brexit means hard Brexit

The Prime Minister's promise of "an end to free movement" is incompatible with single market membership. 

Theresa May, it is commonly said, has told us nothing about Brexit. At today's PMQs, Jeremy Corbyn ran with this line, demanding that May offer "some clarity". In response, as she has before, May stated what has become her defining aim: "an end to free movement". This vow makes a "hard Brexit" (or "chaotic Brexit" as Corbyn called it) all but inevitable. The EU regards the "four freedoms" (goods, capital, services and people) as indivisible and will not grant the UK an exemption. The risk of empowering eurosceptics elsewhere is too great. Only at the cost of leaving the single market will the UK regain control of immigration.

May sought to open up a dividing line by declaring that "the Labour Party wants to continue with free movement" (it has refused to rule out its continuation). "I want to deliver on the will of the British people, he is trying to frustrate the British people," she said. The problem is determining what the people's will is. Though polls show voters want control of free movement, they also show they want to maintain single market membership. It is not only Boris Johnson who is pro-having cake and pro-eating it. 

Corbyn later revealed that he had been "consulting the great philosophers" as to the meaning of Brexit (a possible explanation for the non-mention of Heathrow, Zac Goldsmith's resignation and May's Goldman Sachs speech). "All I can come up with is Baldrick, who says our cunning plan is to have no plan," he quipped. Without missing a beat, May replied: "I'm interested that [he] chose Baldrick, of course the actor playing Baldrick was a member of the Labour Party, as I recall." (Tony Robinson, a Corbyn critic ("crap leader"), later tweeted that he still is one). "We're going to deliver the best possible deal in goods and services and we're going to deliver an end to free movement," May continued. The problem for her is that the latter aim means that the "best possible deal" may be a long way from the best. 

George Eaton is political editor of the New Statesman.