Nationals drop by double digit per cent in circulation this year

National papers lost out year on year in July.

Most national newspapers suffered double digit percentage sales losses year on year in July.

The i was the only title to increase sales year on year, mainly due to the affect of taking over The Independent’s bulk distribution copies. This also largely explains The Independent’s sharp 52.3 per cent year on year circulation decline.

The i's paid-for sale in July was 215,664 with an additional 64,458 free bulk distribution copies.

Excluding i and The Independent, the average rate of circulation decline among the national dailies was around 11 per cent. This suggests that the rate of print circulation decline for the national press is accelerating.

The Guardian was the worst performing title on paid-for sales, which dropped 15.9 per cent to 209,354. According to The Guardian, the year-on-year comparison is exagerrated by strong sales in July 2011 helped by the paper's phone-hacking revelations.

The FT’s worldwide print circulation dropped 13.6 per cent to 290,765 of which some 58,989 on average a day were sold in the UK.

For the Sundays year on year comparisons were exaggerated by the affect of the closure of the News of the World at the start of July 2011 – which boosted the sales of surviving titles that month.

The Sun Sunday maintained its position as the top-selling Sunday title dropping 1.5 per cent month on month to 2,157,482 copies a week. At 50p, it continues to be at least half the price of most of its competitors.

National daily newspaper print sales for July 2012 (source ABC)

National dailies:

  • Daily Mirror : 1,082,054 ; -8.74
  • Daily Record : 275,526 ; -9.73
  • Daily Star : 623,534 ; -11.78
  • The Sun : 2,550,859 ; -9.60
  • Daily Express : 555,544 ; -11.25
  • Daily Mail : 1,921,239 ; -6.29
  • The Daily Telegraph : 581,249 ; -8.34
  • Financial Times : 290,765 ; -13.61
  • The Guardian : 209,354 ; -15.85
  • i : 280,122 ; 52.51
  • The Independent : 83,619 ; -54.28
  • The Scotsman : 34,127 ; -12.47
  • The Times : 404,099 ; -8.41
  • Racing Post : 46,836 ; -15.34

National Sundays

  • Daily Star Sunday : 456,429 ; -35.13
  • The Sun (Sunday) : 2,157,482 ;
  • Sunday Mail : 312,042 ; -24.22
  • Sunday Mirror : 1,077,882 ; -39.66
  • The People : 459,032 ; -43.09
  • Sunday Express : 503,492 ; -22.40
  • Sunday Post : 276,250 ; -14.16
  • The Mail on Sunday : 1,779,449 ; -21.10
  • Independent on Sunday : 118,759 ; -28.99
  • The Observer : 245,094 ; -15.15
  • Scotland on Sunday : 41,492 ; -14.97
  • The Sunday Telegraph : 456,487 ; -8.95
  • The Sunday Times : 919,424 ; -7.48

This article first appeared in Press Gazette.

A dying breed. Photograph: Getty Images

Dominic Ponsford is editor of Press Gazette

Screengrab from Telegraph video
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The Telegraph’s bizarre list of 100 reasons to be happy about Brexit

“Old-fashioned light bulbs”, “crooked cucumbers”, and “new vocabulary”.

As the economy teeters on the verge of oblivion, and the Prime Minister grapples with steering the UK around a black hole of political turmoil, the Telegraph is making the best of a bad situation.

The paper has posted a video labelled “100 reasons to embrace Brexit”. Obviously the precise number is “zero”, but that didn’t stop it filling the blanks with some rather bizarre reasons, floating before the viewer to an inevitable Jerusalem soundtrack:

Cheap tennis balls

At last. Tennis balls are no longer reserved for the gilded eurocrat elite.

Keep paper licences

I can’t trust it unless I can get it wet so it disintegrates, or I can throw it in the bin by mistake, or lose it when I’m clearing out my filing cabinet. It’s only authentic that way.

New hangover cures

What?

Stronger vacuums

An end to the miserable years of desperately trying to hoover up dust by inhaling close to the carpet.

Old-fashioned light bulbs

I like my electricals filled with mercury and coated in lead paint, ideally.

No more EU elections

Because the democratic aspect of the European Union was something we never obsessed over in the run-up to the referendum.

End working time directive

At last, I don’t even have to go to the trouble of opting out of over-working! I will automatically be exploited!

Drop green targets

Most people don’t have time to worry about the future of our planet. Some don’t even know where their next tennis ball will come from.

No more wind farms

Renewable energy sources, infrastructure and investment – what a bore.

Blue passports

I like my personal identification how I like my rinse.

UK passport lane

Oh good, an unadulterated queue of British tourists. Just mind the vomit, beer spillage and flakes of sunburnt skin while you wait.

No fridge red tape

Free the fridge!

Pounds and ounces

Units of measurement are definitely top of voters’ priorities. Way above the economy, health service, and even a smidgen higher than equality of tennis ball access.

Straight bananas

Wait, what kind of bananas do Brexiteers want? Didn’t they want to protect bendy ones? Either way, this is as persistent a myth as the slapstick banana skin trope.

Crooked cucumbers

I don’t understand.

Small kiwi fruits

Fair enough. They were getting a bit above their station, weren’t they.

No EU flags in UK

They are a disgusting colour and design. An eyesore everywhere you look…in the uh zero places that fly them here.

Kent champagne

To celebrate Ukip cleaning up the east coast, right?

No olive oil bans

Finally, we can put our reliable, Mediterranean weather and multiple olive groves to proper use.

No clinical trials red tape

What is there to regulate?

No Turkey EU worries

True, we don’t have to worry. Because there is NO WAY AND NEVER WAS.

No kettle restrictions

Free the kettle! All kitchen appliances’ lives matter!

Less EU X-factor

What is this?

Ditto with BGT

I really don’t get this.

New vocabulary

Mainly racist slurs, right?

Keep our UN seat

Until that in/out UN referendum, of course.

No EU human rights laws

Yeah, got a bit fed up with my human rights tbh.

Herbal remedy boost

At last, a chance to be treated with medicine that doesn’t work.

Others will follow [picture of dominos]

Hooray! The economic collapse of countries surrounding us upon whose trade and labour we rely, one by one!

Better English team

Ah, because we can replace them with more qualified players under an Australian-style points-based system, you mean?

High-powered hairdryers

An end to the miserable years of desperately trying to dry my hair by yawning on it.

She would’ve wanted it [picture of Margaret Thatcher]

Well, I’m convinced.

I'm a mole, innit.