Nationals drop by double digit per cent in circulation this year

National papers lost out year on year in July.

Most national newspapers suffered double digit percentage sales losses year on year in July.

The i was the only title to increase sales year on year, mainly due to the affect of taking over The Independent’s bulk distribution copies. This also largely explains The Independent’s sharp 52.3 per cent year on year circulation decline.

The i's paid-for sale in July was 215,664 with an additional 64,458 free bulk distribution copies.

Excluding i and The Independent, the average rate of circulation decline among the national dailies was around 11 per cent. This suggests that the rate of print circulation decline for the national press is accelerating.

The Guardian was the worst performing title on paid-for sales, which dropped 15.9 per cent to 209,354. According to The Guardian, the year-on-year comparison is exagerrated by strong sales in July 2011 helped by the paper's phone-hacking revelations.

The FT’s worldwide print circulation dropped 13.6 per cent to 290,765 of which some 58,989 on average a day were sold in the UK.

For the Sundays year on year comparisons were exaggerated by the affect of the closure of the News of the World at the start of July 2011 – which boosted the sales of surviving titles that month.

The Sun Sunday maintained its position as the top-selling Sunday title dropping 1.5 per cent month on month to 2,157,482 copies a week. At 50p, it continues to be at least half the price of most of its competitors.

National daily newspaper print sales for July 2012 (source ABC)

National dailies:

  • Daily Mirror : 1,082,054 ; -8.74
  • Daily Record : 275,526 ; -9.73
  • Daily Star : 623,534 ; -11.78
  • The Sun : 2,550,859 ; -9.60
  • Daily Express : 555,544 ; -11.25
  • Daily Mail : 1,921,239 ; -6.29
  • The Daily Telegraph : 581,249 ; -8.34
  • Financial Times : 290,765 ; -13.61
  • The Guardian : 209,354 ; -15.85
  • i : 280,122 ; 52.51
  • The Independent : 83,619 ; -54.28
  • The Scotsman : 34,127 ; -12.47
  • The Times : 404,099 ; -8.41
  • Racing Post : 46,836 ; -15.34

National Sundays

  • Daily Star Sunday : 456,429 ; -35.13
  • The Sun (Sunday) : 2,157,482 ;
  • Sunday Mail : 312,042 ; -24.22
  • Sunday Mirror : 1,077,882 ; -39.66
  • The People : 459,032 ; -43.09
  • Sunday Express : 503,492 ; -22.40
  • Sunday Post : 276,250 ; -14.16
  • The Mail on Sunday : 1,779,449 ; -21.10
  • Independent on Sunday : 118,759 ; -28.99
  • The Observer : 245,094 ; -15.15
  • Scotland on Sunday : 41,492 ; -14.97
  • The Sunday Telegraph : 456,487 ; -8.95
  • The Sunday Times : 919,424 ; -7.48

This article first appeared in Press Gazette.

A dying breed. Photograph: Getty Images

Dominic Ponsford is editor of Press Gazette

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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