"Hitler" store in India sparks outrage

But why?

As reported by the NY Times India Ink Blog, two astute businessmen in Gujarat are cashing in on one of the most universally despised personalities ever.

In an interview with Der Spiegel, Rajesh Shah, co-owner, innocently confesses that the clothing store was named after his business partner’s grandfather, a man so notoriously autocratic that he earned the hilarious epithet of "Hitler". (I would encourage you to read the entire interview - Shah is a comedic genius.)

And so, with a 150,000 rupee (£1,700) investment in a sign, brochures, and business cards, the Gujarati duo may well have launched the most cost-effective marketing campaign (at least in terms of span) of recent times. Shock waves have been reverberating through the Internet all day (and here goes another echo), highlighting the effectiveness of what advertising scholars have long dubbed the “shock LOL factor”.

Still, I’m not really sure why everyone is so outraged. Dear old Adolf is probably rolling over in his grave at the moment, grunting furiously at the fact that his name is being used to catalyse the capitalist machine he loathed. After all, non-Aryans are indulging their materialistic whims at his expense, and no matter how shocking or appalling that may be, no individual has the power to keep Rajesh from promoting it. 

 

Priceless juxtaposition. Photograph: Getty Images
Getty Images.
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Douglas Carswell leaves Ukip to become independent MP

The Clacton MP quits his party but insists he will not rejoin the Conservatives or trigger a by-election. 

Douglas Carswell has long been a Ukip MP in name only. Now he isn't even that. Ukip's sole MP, who defected from the Conservatives in 2014, has announced that he is leaving the party.

Carswell's announcement comes as no great surprise. He has long endured a comically antagonistic relationship with Nigel Farage, who last month demanded his expulsion for the sin of failing to aid his knighthood bid. The Clacton MP's ambition to transform Ukip into a libertarian force, rather than a reactionary one, predictably failed. With the party now often polling in single figures, below the Liberal Democrats, the MP has left a sinking ship (taking £217,000 of opposition funding or "short money" with him). As Carswell acknowledges in his statement, Brexit has deprieved Ukip of its raison d'être.

He writes: "Ukip might not have managed to win many seats in Parliament, but in a way we are the most successful political party in Britain ever. We have achieved what we were established to do – and in doing so we have changed the course of our country's history for the better. Make no mistake; we would not be leaving the EU if it was not for Ukip – and for those remarkable people who founded, supported and sustained our party over that period.

"Our party has prevailed thanks to the heroic efforts of Ukip party members and supporters. You ensured we got a referendum. With your street stalls and leafleting, you helped Vote Leave win the referendum. You should all be given medals for what you helped make happen – and face the future with optimism.

"Like many of you, I switched to Ukip because I desperately wanted us to leave the EU. Now we can be certain that that is going to happen, I have decided that I will be leaving Ukip."

Though Ukip could yet recover if Theresa May disappoints anti-immigration voters, that's not a path that the pro-migration Carswell would wish to pursue. He insists that he has no intention of returning to the Conservatives (and will not trigger a new by-election). "I will simply be the Member of Parliament for Clacton, sitting as an independent."

Carswell's erstwhile Conservative colleagues will no doubt delight in reminding him that he was warned.  

George Eaton is political editor of the New Statesman.