"Hitler" store in India sparks outrage

But why?

As reported by the NY Times India Ink Blog, two astute businessmen in Gujarat are cashing in on one of the most universally despised personalities ever.

In an interview with Der Spiegel, Rajesh Shah, co-owner, innocently confesses that the clothing store was named after his business partner’s grandfather, a man so notoriously autocratic that he earned the hilarious epithet of "Hitler". (I would encourage you to read the entire interview - Shah is a comedic genius.)

And so, with a 150,000 rupee (£1,700) investment in a sign, brochures, and business cards, the Gujarati duo may well have launched the most cost-effective marketing campaign (at least in terms of span) of recent times. Shock waves have been reverberating through the Internet all day (and here goes another echo), highlighting the effectiveness of what advertising scholars have long dubbed the “shock LOL factor”.

Still, I’m not really sure why everyone is so outraged. Dear old Adolf is probably rolling over in his grave at the moment, grunting furiously at the fact that his name is being used to catalyse the capitalist machine he loathed. After all, non-Aryans are indulging their materialistic whims at his expense, and no matter how shocking or appalling that may be, no individual has the power to keep Rajesh from promoting it. 


Priceless juxtaposition. Photograph: Getty Images
Grant Shapps on the campaign trail. Photo: Getty
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Grant Shapps resigns over Tory youth wing bullying scandal

The minister, formerly party chairman, has resigned over allegations of bullying and blackmail made against a Tory activist. 

Grant Shapps, who was a key figure in the Tory general election campaign, has resigned following allegations about a bullying scandal among Conservative activists.

Shapps was formerly party chairman, but was demoted to international development minister after May. His formal statement is expected shortly.

The resignation follows lurid claims about bullying and blackmail among Tory activists. One, Mark Clarke, has been accused of putting pressure on a fellow activist who complained about his behaviour to withdraw the allegation. The complainant, Elliot Johnson, later killed himself.

The junior Treasury minister Robert Halfon also revealed that he had an affair with a young activist after being warned that Clarke planned to blackmail him over the relationship. Former Tory chair Sayeedi Warsi says that she was targeted by Clarke on Twitter, where he tried to portray her as an anti-semite. 

Shapps appointed Mark Clarke to run RoadTrip 2015, where young Tory activists toured key marginals on a bus before the general election. 

Today, the Guardian published an emotional interview with the parents of 21-year-old Elliot Johnson, the activist who killed himself, in which they called for Shapps to consider his position. Ray Johnson also spoke to BBC's Newsnight:


The Johnson family claimed that Shapps and co-chair Andrew Feldman had failed to act on complaints made against Clarke. Feldman says he did not hear of the bullying claims until August. 

Asked about the case at a conference in Malta, David Cameron pointedly refused to offer Shapps his full backing, saying a statement would be released. “I think it is important that on the tragic case that took place that the coroner’s inquiry is allowed to proceed properly," he added. “I feel deeply for his parents, It is an appalling loss to suffer and that is why it is so important there is a proper coroner’s inquiry. In terms of what the Conservative party should do, there should be and there is a proper inquiry that asks all the questions as people come forward. That will take place. It is a tragic loss of a talented young life and it is not something any parent should go through and I feel for them deeply.” 

Mark Clarke denies any wrongdoing.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.