High Street 2020: Apple stores and glorified post offices

Stephanie Clifford of the New York Times reports on the growing trend of retailers using their brick-and-mortar stores to gain an advantage over online-only shops like Amazon, taking advantage of easier delivery, more comforting payment mechanisms, and the ability to browse:

In April, Walmart began allowing shoppers to order merchandise online and pay for it with cash at a store when they picked it up.

Even without the cash option, in the six years since Walmart has allowed online items to be picked up in stores, customer demand has been high. More than half of the sales from Walmart.com are now picked up at Walmart stores, Mr. Anderson said.

With the cash option, Walmart was trying to appeal to customers who did not have bank accounts or credit cards. Walmart says the majority of in-store purchases are made with cash or debit cards, and that about 15 percent are made with credit cards.

Retailers have varying motivations for doing this. Clifford discusses the Container Store, an American chain that sells containers (brand simplicity, there):

The Container Store has also been pushing a drive-through service, a reflection of its altered approach to online shopping. Initially, executives viewed the pick-up-in-store feature as a way to draw consumers into stores and encourage customers to buy more. Now, they would rather close the deal on an online order as soon as possible so shoppers do not go elsewhere or forgo the merchandise altogether.

The piece ends with Alison Jatlow Levy, a retail consultant at management consultants Kurt Salmon predicting a convergence, with physical stores moving more and more towards a "showroom" model, and online-only retailers opening stores for the same purpose.

That may be the case in the medium-term, as the two styles of retailing meet at an equilibrium, but it seems unlikely to last. A physical location is a tremendous fixed cost to run, and while Clifford gives many stories of tangential benefits from doing so, none of them seem game-changing. If a business already have a chain of stores and a website, merging the two in the many ways described seems like a no-brainer. But if it doesn't, it's hard to see how the bottom line would actually be affected in any way but negatively.

What seems more likely is that as many of the benefits which can be abstracted from the cost of running a shop will be. As Felix Salmon points out, there are advantages to retailers in being able to take cash payments, even for online orders, and having somewhere to ship bulky goods for collection seems to be popular as well. But both of those things require little more than a posh version of the Post Office; somewhere which can handle the more methodical side of the transaction for a number of businesses at once. And such companies already exist.

All that would leave is the showroom aspect of the physical store. Can any company gain enough extra sales through physical viewing of items to make up for the extraordinary increase in cost? There are probably a few categories where the answer is yes.

The most obvious is products that are already sold in showrooms due to the high cost of the goods: cars, boats, motorbikes and so on. Things which people really need to see and touch before buying, and which are so valuable that a single sale can make a day. There's a second advantage as well, which is that cars are so bulky that the showroom essentially doubles as the warehouse. A car retailer which decided to move online only would still need to have physical premises almost as large, just not in quite as expensive a location.

Clothes are the other clear winners. People still really like being able to try on things before they buy. But the problem for many retailers is that you can go to, say, Office to try on some shoes, then buy it from a cheaper retailer online. Office loses a sale, but still pays for the advertising.

The solution to that is retailers like Apple. Famously, the company doesn't care if people go into their shops purely to use them for the free internet; their aim is to get as many people using Macs, iPads and so on as possible. That doesn't mean that it isn't relentlessly sales focused – it is – but if, at the end of a trip to an Apple store, you go home and buy a MacBook from Amazon, it still gets the sale. Apple stores are just as much about advertising as retail.

It doesn't paint a particularly rosy picture for the high street of the future – lots of high-end, single-brand stores peppered with glorified post offices – but it's probably better than the alternative thesis, where everything becomes a coffee shop.

A Meerkat posts a letter. This definitely relates to the content of the article. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Workers' rights after Brexit? It's radio silence from the Tories

Theresa May promised to protect workers after leaving the EU. 

In her speech on Tuesday, Theresa May repeated her promise to “ensure that workers’ rights are fully protected and maintained".  It left me somewhat confused.

Last Friday, my bill to protect workers’ rights after Brexit was due to be debated and voted on in the House of Commons. Instead I sat and watched several Tory MPs speak about radios for more than four hours.

The Prime Minister and her Brexit Secretary, David Davis, have both previously made a clear promise in their speeches at Conservative Party conference to maintain all existing workers’ rights after Britain has left the European Union. Mr Davis even accused those who warned that workers’ rights may be put at risk of “scaremongering". 

My Bill would simply put the Prime Minister’s promise into law. Despite this fact, Conservative MPs showed their true colours and blocked a vote on it through filibustering - speaking for so long that the time runs out.

This included the following vital pieces of information being shared:

David Nuttall is on his second digital radio, because the first one unfortunately broke; Rebecca Pow really likes elephant garlic (whatever that is); Jo Churchill keeps her radio on a high shelf in the kitchen; and Seema Kennedy likes radio so much, she didn’t even own a television for a long time. The bill they were debating wasn’t opposed by Labour, so they could have stopped and called a vote at any point.

This practice isn’t new, but I was genuinely surprised that the Conservatives decided to block this bill.

There is nothing in my bill which would prevent Britain from leaving the EU.  I’ve already said that when the vote to trigger Article 50 comes to Parliament, I will vote for it. There is also nothing in the bill which would soften Brexit by keeping us tied to the EU. While I would personally like to see rights in the workplace expanded and enhanced, I limited the bill to simply maintaining what is currently in place, in order to make it as agreeable as possible.

So how can Theresa May's words be reconciled with the actions of her backbenchers on Friday? Well, just like when Lionel Hutz explains to Marge in the Simpsons that "there's the truth, and the truth", there are varying degrees to which the government can "protect workers' rights".

Brexit poses three immediate risks:

First, if the government were to repeal the European Communities Act without replacing it, all rights introduced to the UK through that piece of legislation would fall away, including parental leave, the working time directive, and equal rights for part-time and agency workers. The government’s Great Repeal Bill will prevent this from happening, so in that sense they will be "protecting workers’ rights".

However, the House of Commons Library has said that the Great Repeal Bill will leave those rights in secondary legislation, rather than primary legislation. While Britain is a member of the EU, there is only ever scope to enhance and extend rights over and above what had been agreed at a European level. After Brexit, without the floor of minimum rights currently provided by the EU, any future government could easily chip away at these protections, without even the need for a vote in Parliament, through what’s called a "statutory instrument". It will leave workers’ rights hanging by a thread.

The final change that could occur after we have left the EU is European Court rulings no longer applying in this country. There are a huge number of rulings which have furthered rights and increased wages for British workers - from care workers who do sleep-in shifts being paid for the full shift, not just the hours they’re awake; to mobile workers being granted the right to be paid for their travel time. These rulings may no longer have legal basis in Britain after we’ve left. 

My bill would have protected rights against all three of these risks. The government have thus far only said how they will protect against the first.

We know that May opposed the introduction of many of these rights as a backbencher and shadow minister; and that several of her Cabinet ministers have spoken about their desire to reduce employment protections, one even calling for them to be halved last year. The government has even announced it is looking at removing the right to strike from transport workers, which would contradict their May’s promise to protect workers’ rights before we’ve even left the EU.

The reality is that the Conservatives have spent the last six years reducing people’s rights at work - from introducing employment tribunal fees which are a barrier to justice for many, to their attack on workers’ ability to organise in the Trade Union Act. A few lines in May’s speech doesn’t undo the scepticism working people have about the Tories' intentions in this area. Until she puts her money where her mouth is, nor should they. 

Melanie Onn is the Labour MP for Great Grimsby.