Coca Cola decides to pay their Olympic taxes

Coca Cola takes a lead from McDonald's.

Internet petitions have, for once, proved effective, as Olympic sponsor Coca Cola have joined McDonald's in announcing they will not be partaking in their allowed tax break during the Games. Since HMRC pronounced Stratford the latest haven in tax dodging, the internet has exploded with complaints that corporations sponsoring London 2012 such as Lloyds TSB, Visa and Adidas should not partake in the tax exemption they are offered. The legislation not only forgives sponsors from paying tax on the fortunes they will earn during the Games, but also any foreign nationals working in the UK for the purpose; this includes journalists, judges and the athletes themselves. While the amounts the individuals will rake in from three weeks of income and UK corporation tax concessions may not be huge, it will cost the UK tens of millions of pounds to lose, as estimated by Richard Murphy from the Tax Justice Network.

The petition was started on the 38 Degrees website and has now over 160 000 signatures. On Wednesday McDonald's bowed to furious online petitioners, saying that the revenue from the games would only make up 0.1 per cent of annual sales in the UK. Hours later, Coca Cola also conceded and made a statement on their website to pay their fair share of tax during the Games. Perhaps this is the first of many escape routes from the somewhat Orwellian laws of copyright the Olympics have influenced in this country. I refer to the legislation that vendors within 100 metres of Olympic venues are forbidden from violating sponsorship agreements, by which I mean selling chips. Except in the joyful loophole that fish with chips is allowed, selling chips alone which are not McDonald's branded will result in a hefty fine. Likewise with soft drinks other than Coca Cola and beer other than Heineken. Considering this it is less surprising that McDonald's and Coca Cola don't mind paying their taxes as it will hardly compromise the billions of pounds they will be earning. However, the decision to ignore the tax exemption still shows the corporations in a good light, and until the other sponsors back down the petition at 38 Degrees will continue to go strong to break them, or die in the attempt.

To the taxpayer the decision to pay the usual requirement of taxes seems only fair; the UK has already been proven to be riddled with tax evaders, with the Barclays scandal still hanging stagnant in the air along with dozens of other bankers' tax avoidance accusations. However, tax exemption is far from unknown in the Olympic world; in fact, such legislations have long since been endemic to the Games for years. Usain Bolt is just one of the big-name athletes who has pushed tax exemption rules to be adopted by hosting countries. So is tax just seen as something optional to be dropped when it comes to big publicity situations? No, it's worse than that; “tax” has become a poisonous word that evokes feelings of horror and misery the moment it's spat off the tongue. In a world where dropping tax is seen as a reward (though why big names should be rewarded for having logos on the side of the stadium needs further explanation) and paying tax is a punishment, how can we expect so much of large corporations? We seem to be forgetting the purpose of tax: to help people who can't help themselves, and provide the public with those mildly useful luxuries we occasionally need, such as hospitals and schools. Sometimes our tax isn't used very wisely by the government, no. But shockingly enough, it is a democracy that we live in, and we can use our power to vote or to sign petitions online towards the hope that whoever is in charge will make a loose majority of decent choices. Organisations like the Olympics promote the idea that only the losers pay tax and the winners, be they competing athletes or corporations that get brownie points for monopolising industries, are lucky enough to get out of helping their country function. As long as we keep this mentality it's inevitable that McDonald's and Coca Cola deciding to pay tax will be something of a shock to us. Thankfully, the fact that they have done so can contribute to a new mentality. It might even promote the aim to do good over earn money. One can only hope.

Olympic sponsor Coca Cola presents the torch relay in Glasgow. Photograph: Getty Images
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“Trembling, shaking / Oh, my heart is aching”: the EU out campaign song will give you chills

But not in a good way.

You know the story. Some old guys with vague dreams of empire want Britain to leave the European Union. They’ve been kicking up such a big fuss over the past few years that the government is letting the public decide.

And what is it that sways a largely politically indifferent electorate? Strikes hope in their hearts for a mildly less bureaucratic yet dangerously human rights-free future? An anthem, of course!

Originally by Carly You’re so Vain Simon, this is the song the Leave.EU campaign (Nigel Farage’s chosen group) has chosen. It is performed by the singer Antonia Suñer, for whom freedom from the technofederalists couldn’t come any suñer.

Here are the lyrics, of which your mole has done a close reading. But essentially it’s just nature imagery with fascist undertones and some heartburn.

"Let the river run

"Let all the dreamers

"Wake the nation.

"Come, the new Jerusalem."

Don’t use a river metaphor in anything political, unless you actively want to evoke Enoch Powell. Also, Jerusalem? That’s a bit... strong, isn’t it? Heavy connotations of being a little bit too Englandy.

"Silver cities rise,

"The morning lights,

"The streets that meet them,

"And sirens call them on

"With a song."

Sirens and streets. Doesn’t sound like a wholly un-authoritarian view of the UK’s EU-free future to me.

"It’s asking for the taking,

"Trembling, shaking,

"Oh, my heart is aching."

A reference to the elderly nature of many of the UK’s eurosceptics, perhaps?

"We’re coming to the edge,

"Running on the water,

"Coming through the fog,

"Your sons and daughters."

I feel like this is something to do with the hosepipe ban.

"We the great and small,

"Stand on a star,

"And blaze a trail of desire,

"Through the dark’ning dawn."

Everyone will have to speak this kind of English in the new Jerusalem, m'lady, oft with shorten’d words which will leave you feeling cringéd.

"It’s asking for the taking.

"Come run with me now,

"The sky is the colour of blue,

"You’ve never even seen,

"In the eyes of your lover."

I think this means: no one has ever loved anyone with the same colour eyes as the EU flag.

I'm a mole, innit.