To change the banks, we must first change the business schools
Get'em when they're young.
By Carole Parkes Published 18 July 2012 13:35
The Libor scandal which has dominated the headlines for the past few weeks is just the latest in a long line of bad press for the banks since the financial crash. While policy makers and commentators have focused on the need for reform of the sector, little attention has been paid to the role of education. But if we want to avoid repeating the mistakes of the past, business leaders of the future need to develop skills in responsible management and a real awareness of the world around them.
Depending on who you listen to, the answer to the problems caused by the financial system is more regulation, less regulation, renationalisation of the banks or sweeping EU powers, to name just a few. These ideas may be different, but at their heart they have one thing in common – the focus on reforming the structure of the banking system.
Although measures like splitting high street banks from their investment counterparts would go some way to protecting the public from reckless banking behaviour, it does nothing to address that behaviour itself. How can we expect to change the greedy, self-interested culture of banking and prevent further scandals if we do not change the bankers who run the system? More importantly, how can we expect to tackle bigger problems that this culture leads to, such as business activities which have a damaging environmental, social and human rights impact?
Building a more stable, ethical and responsible capitalism requires addressing the rotten foundations on which the upper echelons of the business world are run – management and business education. This requires a massive fundamental mind-shift in the lecture halls of our universities and business schools.
For too long these institutions have remained an undiagnosed part of the problem. Consider business school rankings, used by the business leaders of tomorrow to choose where to study for an MBA - the main factor in the most prominent rankings is how much a graduate from that school earns. Not the quality of teaching. Or the grades students achieve. Greed and the pursuit of profit, regardless of the negative impact a business’s activities might have, are built into the system from the very start.
Since 2008 the UN Principles of Responsible Management Education initiative has aimed to inspire and champion responsible management education, research and thought leadership. Aston University, one of the earliest signatories to these principles, has been embedding ethics, responsibility and sustainability issues into the curriculum and aims to ensure that all students will be social responsibility and sustainability literate by the time they graduate. This includes setting up a range of courses in this area and requiring all students going on placements in business to question how companies are addressing these issues. Since then more and more business schools in the UK and worldwide have been adopting the principles. Almost half of the UK’s business schools have now signed-up. Further progress was made at the recent Rio+20 conference. Importantly, the major accreditation bodies made commitments to change their requirements in ethics, social responsibility & sustainability and there is a new initiative setting out additional benchmarks for management education.
But there is still a long way to go. We must ensure all of our business leaders are educated to consider the economic, social and environmental impact of what they do and integrate these issues into their business’ core activities. Business should aim to be not the best in the world, but the best for the world. Only then can we avert future business scandals like those of the last few weeks, and more importantly, future financial crises like the one we have been suffering over the last few years.
Carole Parkes is co-director of Social Responsibility & Sustainability at Aston University.
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4 comments
I agree with the core issues of this article. It seems that there is a whole host of behaviours that banks utilise to sprout up their profits at the expense of the ordinary consumers. There are continuously being uncovered, from Bank charges, PPI and now we heard the Libo rate scandal. There is always the issue of the small print where most times than not there is some trickery that involves consumers signing up for something that adds erroneous clauses to their agreement without their explicit consent. I would say the small print needed to be the Big Print.
The whole behaviours are centred around values as the bankers actions seem to always be on the hazy side of the law but are usually morally flawed. The article perfectly places the business schools at the core of a much needed paradigm shift in championing values as opposed to just unscrupulous ways of siphoning money for short term benefits.
Bongani Tasi
Capitalism will never be "stable, ethical and responsible".
It is inherently unstable, both theory and history teach us that. It is systemically without moral foundation - and deeply invasive and resilient because of that. And it is responsible, by definition, only for the growth of more capital no matter what the social and ecological cost.
You may try to control the capitalist beast by caging it in regulation but you will never change its fundamentally exploitative and antagonistic nature.
The business schools just produced the desperate, over competitive, greedy, aggressive, soulless drones the banks wanted.
The causality is all mixed up. Change the banks and the business schools will change.
I feel we are in a battle at the moment, for too long now short termism, get rich quick and ''celebrity'' have come to dominate the zeitgeist. But with the MP expenses scandal , the ever widening poverty gap as the top enrich themselves and the numerous banking debacles I really do feel that a change is in the wind. Those in power can ignore it at their peril.