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Armando Iannucci on the BBC and money.

Comedy writer Armando Iannucci.
Writer Armando Iannucci speaks onstage at 2012 TCA Summer Press Tour at The Beverly Hilton Hotel. Photograph: Getty Images.

The BBC brand is up there with Apple and Google, I want it to go abroad and prostitute itself to blue buggery in how it sells and makes money from its content.

Armando Iannucci calls on the BBC to promote itself more aggressively.

Tags:BBC