It's not about Englishness, it's about the meaning of Ed

The Labour leader wants to challenge preconceptions about what a Prime Minister is supposed to look and sound like.

Ed Miliband’s speech yesterday on English identity and the Union attracted a good deal of attention and commentary. (Some of it is reworked in an op-ed for today’s Telegraph.) Inevitably, it has divided opinion – the spectrum ranges from those who think it was a superficial intervention on an important subject to those who think it was an important intervention on a superficial subject. In the middle will be quite a few who are cautiously intrigued and made curious to hear more, which is enough of a win for Miliband. No-one is going to agree on the precise meaning of Englishness and how it interacts with Britishness and no politician is going to satisfactorily resolve the issues in one speech.

The theme is to be developed over the coming weeks and months and woven into a discussion of wider and more pertinent policy themes. A big speech on immigration – an obvious question raised by the discussion of national identity and tricky terrain for Labour – is, I learn, coming up soon. The intention is to engage with public anxiety on the subject, building on some of the points in the Englishness/Britishness debate, but without reaching for the obvious bemoaning of un-policed borders coupled with blood-curdling pledges to crack down that have become the political default setting whenever the topic is broached.

Meanwhile, I suspect Team Ed will just be glad that so many people are chattering about a topic their man placed on the agenda. Starting the conversation instead of reacting to events is one of the trickier aspects of opposition. One passage of the speech that leapt out at me, however, was not his discussion of what it means to be English or what it means to be part of the United Kingdom, but what it means to be Ed Miliband:

This is who I am. The son of a Jewish refugee and Marxist academic. A Leeds supporter, from North London. A baseball fan. Somebody who looks a bit like Wallace from Wallace and Gromit. If spin doctors could design a politician, I suspect he wouldn’t look like me.

This is not just a casual joke to warm up the audience. The self-deprecation comes naturally to Miliband but that doesn’t mean it isn’t also very carefully considered. Miliband’s strategists long ago came to the conclusion that he will struggle to compete with David Cameron in a Presidential-style beauty contest election. Focus groups of voters have reported difficulty seeing in the Labour leader the kind of qualities that, according to conventional wisdom, are exuded by a man striding purposefully towards Downing Street. Miliband does not, so the thinking goes, resemble the Prime Minister from central casting and attempts to make him act, sound and perform like one fall flat. “He is at his worst when trying to do a Blair or a Cameron,” concedes one aide.

So the plan is to challenge perceptions of what constitutes the obvious image of a Prime Minister – to own and subvert the jibe that Miliband looks a bit like Wallace until it becomes a kind of advantage. The thought the Labour leader’s team want to trigger in voters’ minds is something along the lines of: “Yes, he doesn’t necessary conform to conventional expectations of a PM, but these are unconventional times and, besides, we have a smooth performer in Cameron - slick, confident, classic leadership material according to the rule book - and he tuned out to have no substance, out of touch ..” etc. (Team Ed are very keen on projecting the idea of “ripping up the rules” of conventional politics.)

The strategy is not without risk. Embracing the idea that the Labour leader is a bit of a geek might not do him any favours. The message, as one friend of Miliband jokes affectionately, has to be more dynamic than “Ed: the guy who will help Britain with its homework.”

But the current thinking around the leader is that he might as well promote what he is instead of trying to be something he isn’t. In an age of ferocious cynicism about politics, authenticity is the most precious commodity a candidate can have. There is, of course, a tricky contradiction involved in the whole business of spinning authenticity – a paradox in itself. There are painful memories in the Labour camp of trying something similar with Gordon Brown. “Not Flash, Just Gordon” – was the slogan for a while. It worked, up to a point. The comparison is flimsy, though. The two men have vastly different personalities and campaign in vastly different circumstances. Brown was a deeply unpopular incumbent; Miliband a largely unknown challenger.

Expect more of those self-deprecating little jokes, asides and riffs about the cliches of conventional politics and what a PM is supposed to look and sound like. They are part of a very deliberate strategy to persuade people a PM can actually look and sound like Edward Miliband.

Rafael Behr is political columnist at the Guardian and former political editor of the New Statesman

Grant Shapps on the campaign trail. Photo: Getty
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Grant Shapps resigns over Tory youth wing bullying scandal

The minister, formerly party chairman, has resigned over allegations of bullying and blackmail made against a Tory activist. 

Grant Shapps, who was a key figure in the Tory general election campaign, has resigned following allegations about a bullying scandal among Conservative activists.

Shapps was formerly party chairman, but was demoted to international development minister after May. His formal statement is expected shortly.

The resignation follows lurid claims about bullying and blackmail among Tory activists. One, Mark Clarke, has been accused of putting pressure on a fellow activist who complained about his behaviour to withdraw the allegation. The complainant, Elliot Johnson, later killed himself.

The junior Treasury minister Robert Halfon also revealed that he had an affair with a young activist after being warned that Clarke planned to blackmail him over the relationship. Former Tory chair Sayeedi Warsi says that she was targeted by Clarke on Twitter, where he tried to portray her as an anti-semite. 

Shapps appointed Mark Clarke to run RoadTrip 2015, where young Tory activists toured key marginals on a bus before the general election. 

Today, the Guardian published an emotional interview with the parents of 21-year-old Elliot Johnson, the activist who killed himself, in which they called for Shapps to consider his position. Ray Johnson also spoke to BBC's Newsnight:


The Johnson family claimed that Shapps and co-chair Andrew Feldman had failed to act on complaints made against Clarke. Feldman says he did not hear of the bullying claims until August. 

Asked about the case at a conference in Malta, David Cameron pointedly refused to offer Shapps his full backing, saying a statement would be released. “I think it is important that on the tragic case that took place that the coroner’s inquiry is allowed to proceed properly," he added. “I feel deeply for his parents, It is an appalling loss to suffer and that is why it is so important there is a proper coroner’s inquiry. In terms of what the Conservative party should do, there should be and there is a proper inquiry that asks all the questions as people come forward. That will take place. It is a tragic loss of a talented young life and it is not something any parent should go through and I feel for them deeply.” 

Mark Clarke denies any wrongdoing.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.