It's not about Englishness, it's about the meaning of Ed

The Labour leader wants to challenge preconceptions about what a Prime Minister is supposed to look and sound like.

Ed Miliband’s speech yesterday on English identity and the Union attracted a good deal of attention and commentary. (Some of it is reworked in an op-ed for today’s Telegraph.) Inevitably, it has divided opinion – the spectrum ranges from those who think it was a superficial intervention on an important subject to those who think it was an important intervention on a superficial subject. In the middle will be quite a few who are cautiously intrigued and made curious to hear more, which is enough of a win for Miliband. No-one is going to agree on the precise meaning of Englishness and how it interacts with Britishness and no politician is going to satisfactorily resolve the issues in one speech.

The theme is to be developed over the coming weeks and months and woven into a discussion of wider and more pertinent policy themes. A big speech on immigration – an obvious question raised by the discussion of national identity and tricky terrain for Labour – is, I learn, coming up soon. The intention is to engage with public anxiety on the subject, building on some of the points in the Englishness/Britishness debate, but without reaching for the obvious bemoaning of un-policed borders coupled with blood-curdling pledges to crack down that have become the political default setting whenever the topic is broached.

Meanwhile, I suspect Team Ed will just be glad that so many people are chattering about a topic their man placed on the agenda. Starting the conversation instead of reacting to events is one of the trickier aspects of opposition. One passage of the speech that leapt out at me, however, was not his discussion of what it means to be English or what it means to be part of the United Kingdom, but what it means to be Ed Miliband:

This is who I am. The son of a Jewish refugee and Marxist academic. A Leeds supporter, from North London. A baseball fan. Somebody who looks a bit like Wallace from Wallace and Gromit. If spin doctors could design a politician, I suspect he wouldn’t look like me.

This is not just a casual joke to warm up the audience. The self-deprecation comes naturally to Miliband but that doesn’t mean it isn’t also very carefully considered. Miliband’s strategists long ago came to the conclusion that he will struggle to compete with David Cameron in a Presidential-style beauty contest election. Focus groups of voters have reported difficulty seeing in the Labour leader the kind of qualities that, according to conventional wisdom, are exuded by a man striding purposefully towards Downing Street. Miliband does not, so the thinking goes, resemble the Prime Minister from central casting and attempts to make him act, sound and perform like one fall flat. “He is at his worst when trying to do a Blair or a Cameron,” concedes one aide.

So the plan is to challenge perceptions of what constitutes the obvious image of a Prime Minister – to own and subvert the jibe that Miliband looks a bit like Wallace until it becomes a kind of advantage. The thought the Labour leader’s team want to trigger in voters’ minds is something along the lines of: “Yes, he doesn’t necessary conform to conventional expectations of a PM, but these are unconventional times and, besides, we have a smooth performer in Cameron - slick, confident, classic leadership material according to the rule book - and he tuned out to have no substance, out of touch ..” etc. (Team Ed are very keen on projecting the idea of “ripping up the rules” of conventional politics.)

The strategy is not without risk. Embracing the idea that the Labour leader is a bit of a geek might not do him any favours. The message, as one friend of Miliband jokes affectionately, has to be more dynamic than “Ed: the guy who will help Britain with its homework.”

But the current thinking around the leader is that he might as well promote what he is instead of trying to be something he isn’t. In an age of ferocious cynicism about politics, authenticity is the most precious commodity a candidate can have. There is, of course, a tricky contradiction involved in the whole business of spinning authenticity – a paradox in itself. There are painful memories in the Labour camp of trying something similar with Gordon Brown. “Not Flash, Just Gordon” – was the slogan for a while. It worked, up to a point. The comparison is flimsy, though. The two men have vastly different personalities and campaign in vastly different circumstances. Brown was a deeply unpopular incumbent; Miliband a largely unknown challenger.

Expect more of those self-deprecating little jokes, asides and riffs about the cliches of conventional politics and what a PM is supposed to look and sound like. They are part of a very deliberate strategy to persuade people a PM can actually look and sound like Edward Miliband.

Rafael Behr is political columnist at the Guardian and former political editor of the New Statesman

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Who will win in Stoke-on-Trent?

Labour are the favourites, but they could fall victim to a shock in the Midlands constituency.  

The resignation of Tristram Hunt as MP for Stoke-on-Central has triggered a by-election in the safe Labour seat of Stoke on Trent Central. That had Westminster speculating about the possibility of a victory for Ukip, which only intensified once Paul Nuttall, the party’s leader, was installed as the candidate.

If Nuttall’s message that the Labour Party has lost touch with its small-town and post-industrial heartlands is going to pay dividends at the ballot box, there can hardly be a better set of circumstances than this: the sitting MP has quit to take up a well-paid job in London, and although  the overwhelming majority of Labour MPs voted to block Brexit, the well-advertised divisions in that party over the vote should help Ukip.

But Labour started with a solid lead – it is always more useful to talk about percentages, not raw vote totals – of 16 points in 2015, with the two parties of the right effectively tied in second and third place. Just 33 votes separated Ukip in second from the third-placed Conservatives.

There was a possible – but narrow – path to victory for Ukip that involved swallowing up the Conservative vote, while Labour shed votes in three directions: to the Liberal Democrats, to Ukip, and to abstention.

But as I wrote at the start of the contest, Ukip were, in my view, overwritten in their chances of winning the seat. We talk a lot about Labour’s problem appealing to “aspirational” voters in Westminster, but less covered, and equally important, is Ukip’s aspiration problem.

For some people, a vote for Ukip is effectively a declaration that you live in a dump. You can have an interesting debate about whether it was particularly sympathetic of Ken Clarke to brand that party’s voters as “elderly male people who have had disappointing lives”, but that view is not just confined to pro-European Conservatives. A great number of people, in Stoke and elsewhere, who are sympathetic to Ukip’s positions on immigration, international development and the European Union also think that voting Ukip is for losers.

That always made making inroads into the Conservative vote harder than it looks. At the risk of looking very, very foolish in six days time, I found it difficult to imagine why Tory voters in Hanley would take the risk of voting Ukip. As I wrote when Nuttall announced his candidacy, the Conservatives were, in my view, a bigger threat to Labour than Ukip.

Under Theresa May, almost every move the party has made has been designed around making inroads into the Ukip vote and that part of the Labour vote that is sympathetic to Ukip. If the polls are to be believed, she’s succeeding nationally, though even on current polling, the Conservatives wouldn’t have enough to take Stoke on Trent Central.

Now Theresa May has made a visit to the constituency. Well, seeing as the government has a comfortable majority in the House of Commons, it’s not as if the Prime Minister needs to find time to visit the seat, particularly when there is another, easier battle down the road in the shape of the West Midlands mayoral election.

But one thing is certain: the Conservatives wouldn’t be sending May down if they thought that they were going to do worse than they did in 2015.

Parties can be wrong of course. The Conservatives knew that they had found a vulnerable spot in the last election as far as a Labour deal with the SNP was concerned. They thought that vulnerable spot was worth 15 to 20 seats. They gained 27 from the Liberal Democrats and a further eight from Labour.  Labour knew they would underperform public expectations and thought they’d end up with around 260 to 280 seats. They ended up with 232.

Nevertheless, Theresa May wouldn’t be coming down to Stoke if CCHQ thought that four days later, her party was going to finish fourth. And if the Conservatives don’t collapse, anyone betting on Ukip is liable to lose their shirt. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.