newstatesman.com commended at award ceremony

How newstatesman.com was runner up at a prestigious awards ceremony plus a far from quiet American i

A few weeks ago I may have modestly mentioned being nominated for the British Society of Magazine Editor's web editor of the year award.

Well this week my wife, self, magazine deputy editor Sue Matthias and our web developer Dan Coppock trooped along to the Park Lane Hilton to see the gongs doled out.

As it happens we were pipped at the post by the editor of Empire's website but were specially commended which I suppose means we were the runners up.

That's not bad when you think how much dosh all our rivals for the award have to run their websites. We saw the result as a recognition of all the work our small team has put in.

Now in a couple of week's time it will be the first anniversary of our website launch.

You will notice a few changes taking place in the coming months – proof we've no intention of standing still despite our successes.

In the meantime we will continue to publish the usual raft of online content. Next week look out for articles on Chavez, house prices and America's new breed of student radicals plus the usual mix of blogs and news.

Why the irritating burst of energy? Well perhaps because this time last week I'd just got back from a week in Umbria where the sun shone, the temperature hovered around 18 degrees celsius and the olive harvest was getting underway.

It's a beautiful part of the world with a liberal scattering of medieval hilltop towns, fantastic food and great wine.

The Italians can be incredibly hospitable and – clutching a small baby – we were lavished with attention and kindness almost everywhere we went.

Our only error was a day trip to Florence. Even in November it was overrun with the sort of tourist that has to be shepherded everywhere and is only really interested in Michelangelo's David to the extent of being photographed by a famous sculpture.

With that kind of tourist you always get the hustlers. We witnessed the same silly game of cat and mouse between the police and the hawkers of counterfeit goods that I'd seen on my last visit in 1989.

In a restaurant for lunch we met a woman from Virginia who believed Italy and France weren't separate countries, thought Nottingham was in London and whispered – on discovering we were British – 'oh you have those Muslims there'.

Curiously she was very preoccupied with the image Americans have abroad. She felt an injustice had been meted out when her fellow countrymen had been branded loud. "You should hear the Italians talking."

We couldn't, she was drowning them out.

What was intriguing about the conversation was the extent to which she projected her own ignorance on to others.

At one point she started telling us how artists in America struggle to get by. I made some remark about how the Federal government used to pay sculptors and painters under FDR's New Deal.

She replied: "Oh we don't have that anymore."

Well I never.

It was relief to get back to our tiny Umbrian hamlet and watch Midsomer Murders dubbed into Italian. Now do you understand my pain?

Ben Davies trained as a journalist after taking most of the 1990s off. Prior to joining the New Statesman he spent five years working as a politics reporter for the BBC News website. He lives in North London.
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How Facebook and Google are killing papers and transforming news

If journalism is to survive, it needs either to cut costs (read: sack journalists), or build revenues.

When I started work at the Daily Mail in 2005, there was often a discussion among the men who decided the running order of stories about which pages should be printed in black and white. Not all the presses used colour, and God help the unthinking journalist who placed a story about a man painting his entire council house with replica Michelangelos on a page that would end up in “mono”.

That story makes me feel very old (I’m 33), but it highlights the accelerated pace of change in the news industry in the past decade and a half. I also remember the cuttings library, and a time when headlines were written to fit arbitrary spaces on a page, rather than having to be stuffed full of searchable keywords. Those days are gone.

The first newspapers were printed in the 17th century, and the methods of both their creation (movable type) and their distribution (on paper) remained broadly unchanged for three centuries. When Marxism Today’s published its New Times issue in 1988, that system was unravelling. Computers had arrived and the print unions’ insistence on sharply delineated workplace roles was under threat. This had already led to the Wapping dispute of 1986, in which Rupert Murdoch moved his newspapers to new headquarters to break the collective power of the printers. It took 13 months and 1,262 arrests, but it ended with thousands of men in effect accepting that their skills were obsolete.

That trend has merely continued. Today’s journalism students are encouraged to become jacks of all trades – they learn how to make videos, record podcasts and use databases, they master Photoshop, they understand social media and, yes, they even write and edit stories.

On one level, the world of news now seems gloriously open: anyone can start a blog, anyone can publish on the Huffington Post (if you don’t mind not being paid) or Medium, and anyone can build a following on Twitter or Facebook. But there are new barriers to entry. Where many of my older colleagues at the Mail had started work at 16 – often on local papers, because NUJ rules demanded you spend two years there before heading to Fleet Street – young journalists increasingly have postgraduate qualifications as well as degrees. That privileges the middle class and those whose parents live in London, and who can therefore live at home while trying to break in to the industry.

Local newspapers, once the training ground for young reporters, are dying out: there has been a net loss of 198 since 2005, according to the Press Gazette. Their classified adverts have gone online or gone altogether, and some of those titles that remain are consolidated into remote industrial parks, far from the communities they serve. So there is less reporting of court cases and of the petty corruption of councillors (Private Eye’s Rotten Boroughs, which still covers that ground, is never short of material).

In place of independent papers are glossy PR puffs produced by councils. In December, the editor of the Hackney Citizen complained that the local authority was producing its own fortnightly freesheet, Hackney Today. The latter sells advertising space, making it a direct competitor to independent newspapers, and the council pays for 108,000 copies to be printed by Trinity Mirror and distributed to households every fortnight. It is produced by a press office.

National newspapers are also struggling. Print circulations are falling and the returns on display advertising online can be pitiful. Most online adverts are “programmatic”: sold in real-time auctions on a CPM (cost per mille, or thousand clicks) basis. Users hate them for slowing page loads or interrupting their reading. Unsurprisingly, the use of ad-blocking software has risen steadily.

The industry has tried to fight back by expanding the types of adverts it sells. That is why everyone became so excited about video a few years ago: publishers could place an unskippable advert before a video clip and charge pounds, not pennies, using CPM.

The internet-only news organisation BuzzFeed had another strategy: from the start, it didn’t sell display advertising, only “native ads”: what used to be called advertorial. The theory was that users might be irritated by display ads but they wouldn’t object to a pet-food brand sponsoring a heart-warming video about life with a pet. In at least one case, this paid off handsomely – BuzzFeed’s 2015 collaboration with Purina led to a video called Puppyhood, which racked up four million views in two weeks. The challenge is to repeat that winning formula again and again.

Other publishers tried the start-up mantra: build it, scale it fast, hope the revenues turn up at some point. Medium, a cleanly designed blogging platform, was launched by the Twitter co-founder Ev Williams in 2012 and attracted big-name publications and writers. But on 4 January Williams announced that he was “renewing Medium’s focus” by cutting a third of its staff, because it was not financially sustainable. “It’s clear that the broken system is ad-driven media on the internet,” he wrote. “The vast majority of articles, video and other ‘content’ we all consume on a daily basis is paid for – directly or indirectly – by corporations who are funding it in order to advance their goals. And it is measured, amplified and rewarded based on its ability to do that.”

If journalism is to survive, it needs either to cut costs (read: sack journalists), or build revenues. Hence the proliferation of sidelines: conferences, round tables, business-to-business operations, events, sponsored supplements and the rest. Some companies are trying a more direct approach. The heavily loss-making Guardian is investing in a membership scheme, and the radical US magazine Mother Jones has a pledge to fund in-depth reporting. (Individual journalists are trying this, too: the Patreon website offers readers a chance to fund writers directly, at a set cost per month or per piece.)

Of course, someone is making money out of the great flowering of content on the web. Facebook has 1.86 billion monthly users, and in the third quarter of 2016 its net income was $2.38bn, up from $896m a year earlier. Along with Google, it controls two-thirds of the online advertising market. “Facebook is the new town hall,” Mark Zuckerberg told investors. Unfortunately for him, that role in public life is what made Facebook the focus of the row about “fake news” after the US election. For millions of people, Facebook is where they get their news; its editorial decisions and inbuilt biases shape our common understanding of reality.

You might not have to get your words past the print unions any more, but you do have to pander to what Facebook’s and Google’s guiding algorithms deem important. Zuckerberg has more power than anyone who bought ink by the barrel ever did.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

This article first appeared in the 16 February 2017 issue of the New Statesman, The New Times