Marina Abramović: "The Artist is Present"

The legendary performance artist’s retrospective is lovingly documented on DVD.

I wanted to interview Marina Abramović. I say “interview”: I wanted to recreate the scenario where the Serbian performance artist sat in New York’s Museum of Modern Art, allowing individuals to sit opposite her for as long as they wished, without moving or speaking. Her aim was to reduce the relationship between performer and audience members to its core and examine the emotional effects of these encounters on both. Sadly, I couldn’t get one, so instead I’m reviewing Matthew Akers’ documentary The Artist is Present, released on DVD earlier this month.

The Artist is Present was the only new piece in Abramović’s MoMA retrospective, which took place from 9 March to 31 May 2010 and celebrated her forty-year career. For all of the gallery’s opening hours – 736, and thirty minutes – Abramović sat on one of two wooden chairs, initially with a table between her and her companion, in a performance that, in her words, “became close to life itself”. This was far more gruelling than it might sound: Abramović says that, physically and psychologically, “The hardest thing to do is something that is close to nothing” and much is made of her management’s concerns about her levels of exposure and pain throughout.

Abramović’s willingness to push her body to its very limits (or have it pushed) made her one of the world’s best known performance artists. Akers charts Abramović’s career from the seventies to the present as she tries to secure some respect for her art and her field: her tiredness with being perceived and treated as “alternative” and her amazement that it’s taken “forty years of people thinking [I’m] insane” to reach a large audience emerge as key themes.

Born to partisan parents in Tito’s Yugoslavia who did their best not to spoil her, Abramović spent much time with her more loving grandmother, hence her strange mixture of “spiritually and Communist discipline”. Earlier pieces were distinguished by Abramović letting herself be drawn into the unknown: in one, she took hallucinogenic drugs to challenge reactions to images that evoked stereotypes around female mental illness; in Rhythm 0 (1974), she showed how easily the “veneer of civilisation” could be pierced by standing in a space for six hours, putting objects ranging from feathers to a gun beside her and inviting her audience to use any on her as they desired. They cut her clothes, stuck rose thorns in her stomach and aimed the gun at her head, stopping short of firing. In The Artist is Present, security guards protected Abramović, now in her sixties, from such intrusions.

Her style evolved when she met her physical equal and long-term lover Ulay. Living in a van together for five years so they could dedicate themselves to their (unprofitable) art, they made various works in which raw conflict was central. In one, they repeatedly ran into each other, taking relationships to a dark conclusion; in the unbearably tense Rest Energy (1980), Ulay pointed a bow and arrow at Abramović and they both leant back and pulled. In their most beautiful piece, The Lovers (1988), they spent three months walking towards each other, Ulay starting at the Gobi Desert and Abramović at the Yellow Sea, meeting in the middle of the Great Wall of China. They embraced and then separated.

Since, Abramović has worked in theatre and video art, her profile bolstered by her realisation that performance pieces could be repeated and recorded. In Seven Easy Pieces (2007), she reprised works by Bruce Nauman, Vito Acconci, Valie Export and others; at the MoMA, she had thirty young people perform five of hers. This receives little time in Akers’ film, which often feels hagiographical: there is scant investigation into Abramović’s seemingly authoritarian attitude towards their training, and viewers can only hope that, as Abramović predicts, her charges will come to love her. The one time she is seriously challenged is when David Blaine wants to become involved in her retrospective, and Abramović, perhaps not acquainted with Blaine, is intrigued. She is told firmly that bringing “an illusionist” into this exhibition of her very visceral, “real” work would be catastrophic, and she drops him.

Akers is equally uncritical of The Artist is Present. This is leavened by the considerable beauty he finds in it: his presentation of each encounter ending with Abramović closing her eyes, looking down and composing herself before looking up and opening them to the new person has a genuine, rare stillness. Its effect is magnified by the information that on average, people stand in front of masterpieces for thirty seconds – Abramović consciously slows down visitors and forces them to consider deeply what confronts them.

Beforehand, Abramović reads her manifesto, which includes decrees that “an artist should not make himself into an idol” and that “an artist should not fall in love with another artist”. She has long since broken the latter: the most touching moment comes when Ulay sits opposite Abramović, who tries to keep her calm, falters, starts to cry and then takes his hands to vigorous applause.

But maybe she breaks the former, too: “Now the audience is her lover”, we are told, and there are numerous shots of them overcome with emotion, travelling for hours or queuing for days for their turn. Few questions are asked about whether or not Abramović has turned herself into an idol in The Artist is Present, and the criticisms come mostly from outraged Fox News anchors struggling with her material being mainstreamed, rather than visitors.

Dick Jewell’s film What’s Your Reaction to the Show (1988), where he asked numerous people what they thought of Leigh Bowery exhibiting himself in London’s Anthony d’Offay Gallery for hours on end in typically outré costumes, forms an interesting contrast – the range of opinions was far wider, with more irony and humour than those heard here. (In her recent revival of Bitch! Dyke! Faghag! Whore! Penny Arcade scathingly describes her visit, which I would have loved to have seen: her hyperactive, conversational openness could not contrast more markedly with Abramović’s stern silence.)

Maybe, on the whole, the audience really were as captivated as Akers suggests. Certainly, there was real excitement around the show – 750,000 came, and it’s hard to watch The Artist is Present and not feel that something fascinating and unique had taken place. I could never have hoped to have recreated it, in all honesty, and it’s probably for the best that, unlike so many others, I never got to meet Marina Abramović.

Marina Abramović performing in "The Artist is Present". Photograph: Getty Images

Juliet Jacques is a freelance journalist and writer who covers gender, sexuality, literature, film, art and football. Her writing can be found on her blog at and she can be contacted on Twitter @julietjacques.

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Why does food taste better when we Instagram it?

Delay leads to increased pleasure when you set up a perfect shot of your dinner.

Been on holiday? Take any snaps? Of course you did – but if you’re anything like me, your friends and family didn’t make it into many of them. Frankly, I can only hope that Mr Whippy and I will still be mates in sixty years, because I’m going to have an awful lot of pictures of him to look back on.

Once a decidedly niche pursuit, photographing food is now almost as popular as eating it, and if you thought that the habit was annoying at home, it is even worse when it intrudes on the sacred peace of a holiday. Buy an ice cream and you’ll find yourself alone with a cone as your companion rushes across a four-lane highway to capture his or hers against the azure sea. Reach for a chip before the bowl has been immortalised on social media and get your hand smacked for your trouble.

It’s a trend that sucks the joy out of every meal – unless, that is, you’re the one behind the camera. A new study published in the Journal of Personality and Social Psychology suggests that taking pictures of food enhances our pleasure in it. Diners at the food court of a farmers’ market in Philadelphia were asked either to photograph their meal or to eat “as you normally would”, then were questioned about how they found it. Those in the photography group reported that not only did they enjoy their meal more, but they were “significantly more immersed in the experience” of eating it.

This backs up evidence from previous studies, including one from this year in the Journal of Consumer Marketing, which found that participants who had been asked to photograph a red velvet cake – that bleeding behemoth of American overindulgence – later rated it as significantly tastier than those who had not.

Interestingly, taking a picture of a fruit salad had no effect on its perceived charms, but “when descriptive social norms regarding healthy eating [were] made salient”, photographing these healthier foods did lead to greater enjoyment. In other words, if you see lots of glossy, beautifully lit pictures of chia seed pudding on social media, you are more likely to believe that it’s edible, despite all the evidence to the contrary.
This may seem puzzling. After all, surely anything tastes better fresh from the kitchen rather than a protracted glamour shoot – runny yolks carefully split to capture that golden ooze, strips of bacon arranged just so atop plump hemispheres of avocado, pillowy burger buns posed to give a glimpse of meat beneath. It is hardly surprising that 95 million posts on Instagram, the photo-sharing site, proudly bear the hashtag #foodporn.

However, it is this delay that is apparently responsible for the increase in pleasure: the act of rearranging that parsley garnish, or moving the plate closer to the light, increases our anticipation of what we are about to eat, forcing us to consider how delicious it looks even as we forbid ourselves to take a bite until the perfect shot is in the bag. You could no doubt achieve the same heightened sense of satisfaction by saying grace before tucking in, but you would lose the gratification that comes from imagining other people ogling your grilled Ibizan sardines as they tuck in to an egg mayonnaise at their desk.

Bear in mind, though, that the food that is most successful on Instagram often has a freakish quality – lurid, rainbow-coloured bagel-croissant hybrids that look like something out of Frankenstein’s bakery are particularly popular at the moment – which may lead to some unwise menu choices in pursuit of online acclaim.

On the plus side, if a diet of giant burgers and salted-caramel lattes leaves you feeling queasy, take heart: if there is one thing that social media likes more than #avotoast, it is embarrassing oversharing. After a week of sickening ice-cream shots, a sickbed selfie is guaranteed to cheer up the rest of us. 

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser