The official Olympics videogame thinks women's sports are boring

Sega only likes women if they're in bikinis.

The official Olympics 2012 videogame -- called, imaginatively, London 2012: The Official Videogame -- appears to think men's sports are more important than women's.

The game, which is currently top of the all-formats charts, offers the following sports:



§  Individual

§  Team


§  3m springboard diving

§  3m synchronised springboard diving

§  10m platform diving

§  10m synchronised platform diving

§  Swimming – 50m freestyle

§  Swimming – 100m backstroke

§  Swimming – 100m breaststroke

§  Swimming – 100m butterfly

§  Swimming – 100m freestyle


§  Trampoline (men only)

§   Vault


§  25 metre rapid fire pistol (men only)

§  Skeet shooting

Track and field

§  100m (men only)

§  110m hurdles (men only)

§  200m (men only)

§  400m

§  Discus throw (men only)

§  High jump

§  Javelin throw (men only)

§  Long jump (men only)

§  Shot put (men only)

§  Triple jump (men only)

Other sports

§  Beach volleyball (women only)

§  Canoe slalom – K1 Kayak (men only)

§  Cycling – Keirin (men only)

§  Rowing – Single sculls (men only)

§  Table tennis (men only)

§  Weightlifting over 105kg (men only)


I've checked with the publisher, Sega, and they confirm that this is the correct listing. There are indeed 15 men-only sports.

There is just one women-only sport . . . and I bet you could have guessed what it was.

Yes, it's the one where the contestants wear bikinis:


I just find this really odd. It's not as though there is a huge extra cost involved in making female avatars. Neither is it the case that there are droves of world-renowned male canoe slalom contestants, but no female ones.

A source at Sega says that the sports were chosen "for what works best for gameplay", but that doesn't make much sense to me either. Is a manly way of firing a pistol much more enjoyable than a ladylike one?

The only conclusion I can come to is that Sega see "male" as default, and only include women where they're useful for sexy box art/promotional reasons. Which is really weird, given that the game's rating is "3" - ie suitable for ages three and up. This isn't a game where the buyers are assumed to be drooling male adolescents, which is the usual excuse people make for including objectified female characters.

So what's the reason for making London 2012 such a sausage-fest?


A male-only athletics race from the London 2012 videogame.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

Photo: Getty Images
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Responding to George Osborne's tax credit U-turn should have been Labour's victory lap

He changed the forecast, we changed the weather. But still it rains.

The Labour Party should have rested on its laurels in the Autumn Statement. While Gideon name checked his Tory colleagues for their successful lobbying, he should have been reading out the names of Labour members who changed his position.  I'll let the Tories have the potholes, (even though it was in Labour manifesto) but everything else was us. 

He stopped his assault on tax credits. Not because he woke up in his mansion in a cold sweat, the ghost of Christmas Future at the foot of his bed, ringing out the names of the thousands and thousands of children he would plunge into poverty. Nah, it's not that. It's as my sons might say "no way George, you got told!" The constant pressure of the Labour Party and a variety of Lords in a range of shades, supported by that media we are all meant to hate, did for him. It's the thousands of brilliant people who kept the pressure up by emailing politicians constantly that did it. Bravo us, boo nasty George!

As Baron Osborne thanked the Tory male MP for his brilliant idea, to spend the Tampax tax on women's services, I wanted to launch a tampon at his head. Not a used one you understand, I have some boundaries. He should have credited Paula Sheriff, the Labour MP for making this change. He should have credited all the brilliant women's groups, Yvette Cooper, Stella Creasy, Caroline Lucas and even little old me, for our constant, regular and persistent pestering on the subject of funding for refuges and women's services. 

On police cuts, his side should not have cheered him at all. We are now in a position when loud cheers are heard when nothing changes. So happy was his side that he was not cutting it, one can only conclude they really hate all the cutting they do. He should not have taken a ridiculous side swipe at Andy Burnham, but instead he should have credited the years and years of constant campaigning by Jack Dromey. 

I tell you what Georgie boy can take credit for, the many tax increases he chalked up. Increases in council tax to pay for huge deficit in care costs left by his cuts. Increases in the bit of council tax that pays for Police. Even though nothing changed remember. When he says levy or precept it's like when people say I'm curvy when they mean fat. It's a tax. 

He can take credit for making student nurses pay to work for free in the NHS. That's got his little privileged fingers all over it. My babies were both delivered by student midwives. The first time my sons life was saved, and on the second occasion my life was saved. The women who saved us were on placement hours as part of their training, working towards their qualifications. Now those same women, will be paying for the pleasure of working for free and saving lives. Paying to work for free! On reflection throwing a tampon at him is too good, this change makes me want to lob my son's placenta in his face.

Elsewhere in Parliament on Autumn Statement day Jeremy Hunt, capitulated and agreed to negotiate with Student Doctors. Thanks to the brilliant pressure built by junior doctors and in no small part Heidi Alexander. Another disaster averted, thanks to Labour.

I could go on and on with thanks to charities, think tanks, individual constituents and other opposition MPs who should have got the autumn cheers. We did it, we were a great and powerful opposition, we balanced the pain with reality. We made Lord sorry the first Lord of the Treasury and his stormtroopers move from the dark side. We should have got the cheers, but all we got was a black eye, when a little red book smacked us right in the face.