Great oaks from little acorns grow, and great umbrage from little sources, it appears. Let's see; by my count there are within this effort 15 both-gender games, 15 male-only games and 1 female-only game. I make that 30 male games to 16 female games. Unbalanced, definitely, but in what way does this support the opening:
"The official Olympics videogame thinks women's sports are boring.
Sega only likes women if they're in bikinis."
Are there no women in the "both-gender" game offerings?
I realize that much of these discussions is based primarily on emotion and resentment, but is it necessary to take that approach?
Personally, and speaking only for myself, while I much prefer to watch women's sports (which no longer include gymnastics, alas), I would rather play games involving male protagonists. Call me old-fashioned, but I have some level of discomfort playing as a female character - I can't concentrate properly on what I should be doing in the game. Is it possible that these games are aimed at, or expect to be purchased and played by, a largely male audience? I don't know, probably not, but I don't think you know either. As far as I can tell, you just picked your conclusion and ran with it. It would have been an interesting column if you had actually made more of an effort to find out what the underlying forces were, whether this was a more wide-spread phenomenon, and what (for example) Epyx chose to do with their series of computer games back in the 80s that included Summer Games, Winter Games and California Games, among others.

While it does seem questionable that Sega would not include many of the women's sprinting events, the main problem with this article is the tone. The way I read it, the article is very inflammatory. Instead of saying Sega needs to include women's events, you jump to the conclusion that they only like women in their bikinis. This makes people angry, and consequently, post additional inflammatory arguments back at you. You then use these new posts as proof that you're right and that all these women hating bigots are out to get you.

Also, it's almost impossible to use the argument that women in beach volleyball who wear bikinis are being objectified. Americans Walsh and May-Treanor (London 2012 gold medalists) and Kessy and Ross (London 2012 silver medalists) all perfer to wear bikinis during competition.

Women's sports are boring. It's okay

Game-theory? Participation in the virtual world? How's that again?

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Funnily enough, I've just picked up my iOS device and looked at the London 2012 game for it, and every single discipline that you can enter involves both men and women in the same race.

Perhaps they bottled out? How would the feminist twiterers and online critics react to a game where the female avatars ran slower, jumped lower, threw closer than the male ones? What’s the politically correct way of handicapping virtual female canoeists to maintain a realistic differentiation in performance?

Have Sega been able to make enough avatars to fill the seats, so that you can be watched whilst playing male dominated sports?

Feminazis whinging about unimportant stuff. Does it ever end? God, does it ever end. get a life. Womens sports ARE boring. Except the beach volleyball obviously (and unoriginally)

I just don't see the point in caring... The game won't do that well anyway... How about that Chic-fil-a thing... that seems like a much better way to waste time and money...

Aren't there people dying somewhere for stuff... or something like that...?

Oh jesus...this auld chestnut. Here's the thing: women's sport is boring...a lot of them anyway. And I speak as someone who's coached a girl's football them and a women's football team...and enjoyed doing it. I got immense satisfaction from it as the women became more skilful, more confident, better organised and indeed successful. Both teams won their respective leagues and we won a local cup competition. All in all, a most gratifying experience both for myself and the players. I still watch local women's football occasionally out of interest as I know many local players and coaches. But would I watch a women's game for pleasure? No chance. Not if there was a men's game as an alternative; which, let's face it there always is. The skill levels, fitness, pace and aggression are all markedly higher.

Last time I had this argument I was confronted with the "yeah but it's so much more more graceful" line of thinking. To which I rejoin a) no it isn't and b) WTF's grace got to do with it? It's sport we're talking about. Any sport which rewards "artistic interpretation", has a "degree of difficulty" factored in or can be played with a fag in your mouth isn't a sport in my book...and I suspect many other people's especially men's. Such activities are at best pastimes. But more generally, if you're into athletics, say, which is about being fastest, strongest or going further or higher etc, you'd have to privilege men's sport over women's; not through any latent misogyny but from the intrinsic logic behind the whole point of the events in question.

The article also fails to mention whether any Paralympic events are included. Now I'm not gonna accuse the writer of any ableist tendencies as a result of this omission, but if her concerns about the absence of women's sport rests on sport's ability to embody drama, courage, fortitude and endeavour which are, indeed, no less prevalent in women's sport than men's, then I find it curious that Paralympians, in whom all these qualities area often doubly pronounced just by making it to he start-line, aren't mentioned. Personally, I watch sport hoping to see all these attributes. It's just that as the ability levels rise all these qualities tend to benefit from a dramatic heightening by virtue of the greater tension and stakes at the elite levels of the men's versions. Just as Shakespeare wrote King Lear and not 'Stan Lear' the retiring chip shop owner who can't decide which daughter gets the fish slice.
I think this results from differing attitudes to sport among men and women and he fact that most gamers are men. It was a decision based on economics. Unless of course you're on a mission to find misogyny wherever you look in which case it's another case of the patriarchy seeking to belittle and undermine women at every turn.
The beach-volleyball thing is a fairly depressing but predictable turn. However, the need to pander to adolescent male fantasies, could be ameliorated by giving the sprinters disproportionate bulges in strategic locations. It's probably a good thing that little sleaze bags at least get to feel like inadequate little sleaze bags.

The biggest issue is just what's the point of not having both sexes on each sprt featured. Really does just make no sense.