Lost in Brussels

AL Kennedy on the perils of visiting Brussels, how to spot the British amidst a foreign crowd and on

Sadly, I missed getting hit on the head by police batons at the anti-Bush protests. (Why is it - and I’m asking seriously – that police are so very suggestible ? Dress them in riot gear and they do like to bust things up. Mix them with US enforcement and they get all Vietnam on your ass.) And, as we know, the police usually try to bully crowds if they are not composed of football supporters and then get pre-emptively tense about the consequences of their own actions. Inflicting head wounds with metal bars isn’t what I’d call an appropriate response to a peaceful demonstration, but then what do I know about democracy…? Depressing.

Why wasn’t I in London being prevented from walking up Whitehall in a perfectly legal manner ? Because I was working. (Ish) I had to go to Europe – by train. (Indulging my own irrational fears without hitting anyone at all.) So, up at the crack of dawn, down to London, through the Chunnel – a huge undersea chimney within which I could sample the delights of being drowned, crushed and incinerated, perhaps simultaneously. And yet I doze peacefully through it - perhaps due to lack of oxygen: many others seem to doze, too – and am relaxed as a drugged puppy. Then on to Cologne and on even further by car to Bitberg which is in Eifel, which has its own international literary prize. (Imagine Berwick having its own international literary prize, or Kettering – we just don’t do culture, do we ?)

The journey out wasn’t quite as smooth as I’d anticipated. First I had to negotiate the mingled British and non-British crowds at St Pancras – duly noting that the two groups were instantly recognisable – the non-Brits weren’t pissed, tense, whining and hitting their toddlers with shoes. Then I had to negotiate Brussels Midi, not the world’s easiest or loveliest railway station. Many of its platforms are ridiculously long and curved which means you (or indeed I) could be waiting docilely on the correct platform while a train sneaks in invisibly around the curve, hides and sneaks out again without you. (Or indeed me.) Having missed my first train, I then descended to the ticket office, where you have to take a ticket to stand in the queue for a ticket, then conduct extensive negotiations to have your ticket – the first ticket – turned extremely slowly into your third ticket, before running up to the platform in order to miss another secretive train and repeat as necessary. There was a point at which I believed that a) I would never leave Brussels again and/or b) I had died and would never leave Brussels again and/or c) I was taking part in some kind of perverse psychological experiment and would begin stress-induced gnawing at my own limbs within minutes.

But – on the bright side – Bitberg was friendly, The folks were delightful and gave me their International Prize in return for making a small speech, while lavishing me with free food, much of it asparagus-based. (It is the season for it.) The only blot on the landscape was provided by the German football team who have managed to qualify for something or other – this causing me to have to converse about football in German, when I cannot do so in English and lack essential vocabulary like goal, nippy winger and I’d rather pluck out my own eyes and throw them in a blender. That’s a fib, actually – I know how to say the last one in many languages, because it comes up so often.

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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